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Welcome to the Never Been Promoted podcast. I'm your host Thomas Helfrich. We are on a mission to help you cut the tie to everything holding you back so you can unleash your entrepreneur. We release five shows weekly, all types of guests, and they are really powerful, impactful things to help you move forward. So hit that follow button. That's my only ask. The follow button on your favorite podcast player, Apple, Spotify. Crush that follow button. Thank you so much for listening and enjoy Never Been Promoted. Hey. Welcome to Never Been Promoted. Hi. I'm your host, Thomas Helfrich. We are on a mission here at Never Been Promoted to help entrepreneurs get better at entrepreneurship by cutting the ties, all the kind of shit holding them back. That's right. There's lots of things that hold you back in life. People, thinking, entitlements, scared fear, all of it. There's so much. And and as an entrepreneur, all these things become incredibly, highlighted and amplified because you you have to kinda do it, you know. And then a lot of the time, you feel like you gotta do it alone. A lot a lot of times you feel alone. But we're here to tell you that you really are not alone. There's lots of entrepreneurs going through this, and that's the whole point is to learn from their stories. Today, we're gonna be joined by, Matt, Morstad. He is the founder of, GSD. I think GSD. How does that write? Nation. But they he has a cool podcast. I think Programming Lines is pretty high ranked. It's top 10 or it's top 10% global, and I got 29 listening score in a pretty short time. So I'm looking forward to this, conversation of how he went from corporate America to, to being a a podcaster, like, with his kids. So imagine that, like, that conversation at home. I can't wait to hear it how that went. By the way, honey, I know I was making lots of money, and I was comfortable, but we're gonna be a podcast family now. It's gonna be great. The conversation's gonna be awesome. Alright. I have one call to action. If you don't mind, go to neverbeenpromoted.com. Actually, you know what's changed? Don't go to neverbeenpromoted.com. By the time you might hear this on the podcast, we have cutthetie.com. It's coming out. It's our community. It's launched as a free one on Facebook right now, and then the, masterminds and larger, private community will be on school, as in cut-the-tie. But check out cutthetie.com. Lots of information there. Alright. Enough shameless plugs. Let's bring in Matt. Matt, how are you? Hey. Good. Thanks for having me. I I appreciate that. You you we're gonna we're gonna dive into this. You, I can't wait. We're not gonna have this conversation quite yet. I am looking forward to the conversation of, hey. By the way, we're gonna do we're gonna become a podcast family. I do. Yeah. So, do you wanna take a minute, introduce yourself, and, and just, just, you know, where you're from? That is the brick real, and how do you have such glorious hair? Yeah. Yeah. This,
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it is real. That's, the, part of the structure of my home. So the brick is real. My name is Matt Morstad. I'm the founder of GSD Nation, as you mentioned, and it's a social media brand and, podcast that I run with my children focused on building a resilient and productive next generation, particularly with Gen Alpha, which my two boys are.
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Yeah.
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Historically, I I worked twenty five years in corporate America. I'm an engineer by education, business degree. I ran, you know, major parts of the last organization I was at. I was there for about a decade, went through hypergrowth, and so, have a lot of lessons learned about how to be productive in a hypergrowth situation and make, make the most out of your time. But, ultimately, I made this difficult choice to switch over, as you said, we'll get into it, to doing a podcast and really focusing on my family and my kids and making sure that they are resilient young men as they grow up.
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Yeah. And and you, how how do you what does generation alphas range? Like, how how old are your kids? 2,011,
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I believe, is the is the cutoff for Gen Alpha. So it would be children 13 and younger right now, and then I believe this year starts gen beta. I I don't know if I'd wanna be part of Gen Beta. But, the whole
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if you say they're masters at anyway, that's the master beta, group. Master beta. Yes. It could it could You know, master alpha sounds cool. I got I mean, I got it must be wow. But a master beta group. Yes. Maybe we should call them Omega because it is the last one. We should stop calling labeling people. Yeah. I suspect they'll change the name because that's not too I don't know. There's some pretty dumb people in the world that do stuff like this. So I have some outfits as well. I have a son and daughter in that range. What is a 15 year old? Is that still Gen z? That'll be Gen z, but kind of Oh, wow. She's the end of Gen z. Oh my word. That poor lady is gonna have a tough time identifying with men because, you know Yes. Gen z. I have a different opinion. Most Gen xers, you're a Gen Xer, as a Gen z. If you give them the right environment, they do also. My whole team's been is is effectively Gen z. Maybe a millennial sprinkled in there that feels Gen z ish, but they do they do awesome. I'd hate and I have concern, that the the alpha group went through a couple years because of COVID, right, of desocialization. I think they'll grow out of that, but they'll remember that isolation to some degree. Maybe it's the independence they they gained during the time or how to be in your own thoughts, but, I like what you're doing with that. I I think I look forward to this conversation of how you're helping them and how your kids my kids I I don't know if I could trust my kids to show up every week and be good stewards of a business. So It's tricky. It's tricky. We'll get into that. Like, this week's they've lost permissions. They've they're all grounded. So I'm here solo this week. Like, that's how every week would go for me.
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Yeah. Yeah. They're, yeah, the dependability of of Gen Alpha employees is, is is tricky, but we've we've made it work and, yeah, happy to get into some of the things, the tricks, and,
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stuff that we've done to make that work. Well, as a as a fellow podcaster, I appreciate your audio and mic setup.
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Well, thank you. Thank you. Well, yes, we and, lighting and yeah. The time you bring on people
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that don't don't sound great. And, Yeah. Do I have a consideration for cleaning the room? So,
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just to say thank you. I've had I've had the same thing happen. We've got approximately 65 episodes published. We put out one a week, and, yeah. I've had mixed experiences with people, and their, you know, their computer mics and lighting, and sometimes it looks like a witness protection program because they have light coming behind them. And so I, you know, have to kinda work through that with them. But, yeah. So, hopefully, I look and sound good.
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That's awesome. And you do listen. Let's, just take a moment here, though, to to can you start with just, before we get into kind of your journey, just what it is you're you're kinda the ninety second pitch or so, and and to just back up and and start just start telling your story a bit of how you got there and how you and why you launched it and things that were hard.
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Yeah. I'd say it's a couple of things that happened. One is just the the culture of corporate America in a business that was rapidly growing and sort of hit some scale that, you know, became maybe a little bit of a misfit for me. Coupled with the time of COVID and what I was seeing, you mentioned, like, the challenges that kids were going through and being isolated and learning at home and wearing masks everywhere and all of this, and what that did to that generation and just seeing general trends, I'd say, in our culture and wanting to make sure that my two sons don't fall into that. And so, for me, in in terms of the core corporate world, I was an executive at a a publicly traded company, great company, spent a decade there, and let's see. When I started there, it was maybe a couple hundred people. And when I left there, it was a few thousand people. And I was, I'd say a big part of the growth and, had a great ride. But ultimately, what happens when companies get big and and and they go through this, you know, phase is things become less efficient. You start having a lot of meetings for meetings' sake. And I was always, like, a builder mindset, you know, keep my head down, build stuff, create stuff, get stuff to market. But maintaining the machine of what we built was not as interesting for me, and so I just found myself to not be as good of a fit for that. And so we had, like, good candid discussions with the leadership team there, and we developed a good transition plan. I I hired some of my replacements, and then I worked on some more, like, entrepreneurial things within the business like mergers and acquisitions for a while. But, ultimately, I still found that, like, the bureaucracy was of of a bigger company just wasn't for me. And I think Did you say unpleasant or pleasant? It it it wasn't for me. And, I think for me, it was important that I could recognize that. Like, I wanna be fulfilled and happy with what I'm doing, and, you know, it wasn't horrible, but I but I just felt like I could do more, and I could I could focus on different things. And so as part of that, you know, you have to prepare. Like, if you're gonna leave a good paying job, you have to prepare accordingly in terms of, like, having your finances in order, and so we were pretty smart about all that. I started the conversation with my wife very early. The company I was with was was great. We had a it was, like, a year long transition hiring my replacements, kinda phasing out of the business because I was managing hundreds of people at at one point. And so, you have to be thoughtful about it. You can't just, you know, jump right into the deep end. You gotta be a little bit thoughtful about it. And at the same time, we were recognizing this cultural pattern with our kids and with other kids. Like, you I wouldn't probably be the first one to that has gone to a restaurant and seen kids at the table just scrolling on iPhones or iPads. I was watching my kids, and every time they had an opportunity to watch YouTube, they just would mindlessly scroll like, zombies. And so I did not want my children to fall into this trap of degeneracy. And so I just felt like if I can do the next chapter of my life or my career on more of an entrepreneurial journey and bring my kids with me, wow, like how rewarding would that be? Like, how much purpose would I feel in that? And I get it. Not only that, but how much will they learn in terms of building the skills, whether we succeed, whether we fail, whether we have trials, tribulations, and get through that and and and the fight that it takes and and all that you learn is gonna be tremendous for them. So we made this difficult decision of going from good good corporate job to zero pay. We're gonna start from scratch and create a podcast. And there are reasons that we chose kinda what we did, but that, that's sort of the the background to it. And now we're a year into it, and it's been a blast. Like, I've been spending so much time with my kids. There are, you know, there's challenges to it. Sometimes Gen Alpha kids aren't always, maybe, you know, focused in terms of the business, but we've developed good routines so that we can set specific time so that they can do all the kids stuff and school stuff and sports and all of that. And then we have some, you know, isolated pockets of time where we work on the business. But they're enjoying it. We're learning. We're meeting really cool people through our podcast. We're seeing our channel grow. We're seeing what works, what doesn't work. You know, all that stuff that you learn as a as a podcaster or or, you know, really in any kind of business. And I just think these are lifelong skills that are gonna carry with them. And so Oh, for sure.
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So the exposure of, Yeah. Just explode. Just the time with them. Like, you know, there's, you know, it's it's it could be fishing. It could be golfing. It could be playing board games. You're doing a business. Like, that's a, they're showing up too. Right? And so they're showing up to go do the stuff. And, you know, you have a great Instagram I I is Instagram one of your better channels? Do you have a really nice channel with that? Instagram. So we're at my GSD Nation on Instagram, and that's our biggest social media following. We probably have we have around maybe 20,000 followers across the
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the social media, and
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Instagram is where we have the biggest following, but we post all of our stuff on YouTube, Instagram, all the all the, you know, all the Well, on your podcast too, just, you know, there's a lot of people who will listen to us that are podcasters as well. Like, what's, you you don't have to share your download metrics if you don't want to, but I'm like, you whatever you can share around, how you promote it, and what what the results have been would be great to hear. And how long you've been in going as well? Yeah. We've been at it for a little bit over a year. We started late twenty three. We got some of our early episodes out, and they weren't pretty. They were, you know, the the the the quality of the video that it was it was not pretty, but,
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this is a great lesson maybe is for entrepreneurs. I I did this in business too. Like, your first product, you're not gonna look back on it and be super proud of your first product ever. Like you you but you have to get started and you can you can spend all the time in the world trying to get the first thing perfect, but what you'll find is like you need you need that forcing function. Get yourself out there, get yourself started, put yourself, you know, in that situation where you're uncomfortable, and you're gonna learn. It's actually gonna force you to get things done more rapidly and and more effectively. So we just decided to jump in. We put stuff out. It wasn't great. We knew we would get better, and so our mindset was we're just gonna incrementally get better every single podcast episode in terms of, you know, the technical aspects like audio, lighting, etcetera, and, like, the questions that we ask, how we, you know, develop conversational skills. And so I've definitely seen improvement over the last year, even in our, you know, in our guest profiles. We're getting, let's say, you know, larger profiles on our podcast. And so that that's all exciting, but that's that's part of the journey that we're learning and the kids are learning and and and generally, like, entrepreneurs should should know. I I can say as somebody who is developing products for a company, you know, there was always people that say, well, we gotta get it perfect before we put the product out in the market. And I would argue, no, let's get it out because we're gonna find things. The customer is gonna give us feedback about things we don't even know about yet. We don't even know that, like, the button should be here instead of here or that, it works in this way or I like to wear it here versus here. And so, yeah, getting things out, you're gonna learn and you're gonna be able to iterate faster. Yeah. When you were first starting, what was kind of the hardest challenge? With the podcasting?
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Well, it wouldn't well, in any of it, really. I mean, it's the whole journey that matters. Right? Podcasting, you know, is sure if that's the if that was the hardest, the other might be, like, you know, paying bills was pretty tough. I mean, it could be anything. Like, what was the hardest, like, thing, like, every day or every night, you're, like, this is what was keeping you up?
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Yeah. I think there's always been lingering doubt. Like, oh my gosh. Are we doing the right thing? Is this, like, this is hard. We see how hard and long it takes for people. Like, people that have a big podcast presence out in the market, you see they've been at it for five, six, ten years Twenty years, some of them. Yeah. Yeah. Some I mean, it's amazing. Like, right, just to nothing to interrupt you, but I think that's a lot of people misses. By the time they've picked it up, they've gone through
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500, probably, revisions of how they do their show or their content or their social media channels. And, they've tried everything at that point that's worked, not worked, and they've gone back to the one or two things that do. And and and, anyway, no. I I think that's a really good point, though, is that in any business, no matter how many years they've been in, it's not been easy. And in the moment they're looking at, they still don't think they were there should be. Right. Right.
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And there there are rare cases that, you know, leapfrog in terms of their Sure. Their presence, but it's pretty rare. Most people just stick at it, and they're consistent over time, and that leads to growth. And so there's a matter of, like, having the patience and the dedication to do that, getting on a routine, setting the routine. And so I think early on, it was a matter of, well, okay, what do we wanna talk about? How do we wanna so really setting the strategy and, back to sort of the point of, like, you just have to get started. I mean, so that's what we did. We said, well, we're gonna get started, and if we change our lane in terms of what topics we wanna cover or what kind of guests we have on or how long the podcast in is we will just change it. But we gotta get started because if we wait, then, you know, it's Yeah. We're not Oh, I I talk about this.
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Yeah. No. I talk about something like this a lot with, you know, so you you may or not. I have a marketing agency, and and I have this podcast, and I have a book coming out called Cut the Tie, which I wrote with the idea of, I wanted to kinda have a raw what I was thinking while building a company. And as I've met more entrepreneurs in the world, so when my kids read it down the road, they know how daddy was thinking, the challenge he was facing, you know, why you argue with the spouse or whatever. Like, all the things are, like, how hard it is. And and I took a not so, hurrah. We're gonna go make millions. It's it's like this is the reality of being an entrepreneur. Here's my story kind of thing and and learn from it. And, you know, and it's some of it's, taken from other stories of people I've met. But as you as you go through this and, you know, I love the fact you're focused on one thing. I I would tell you that's the scariest piece for me would be, I see what you're doing. I'm like, oh, man. I should just focus on it. But but then you're like, man, it's gotta make money. And so and so you you're like if so you're like, you really pucker up when it when it's there, and I think that's a, you know and and then then when you make the pivots, when you're talking about, like, should we talk about this? Who changes show length? Now you're like, but are we getting on is that the right thing to do? Is that gonna hurt us or help? And, like, you're always questioning of how that's gonna impact making money or Yeah. You're probably pretty sure it's gonna help no matter what on the mission, but then there's that monetary side of does that actually hurt or help me? I don't know. Right. No one can really answer it. Do you wanna talk about that? Because I know that's something I went through, and I go through weekly or even hourly sometimes, and I can't imagine you don't have to see challenges. And, you know, different people are in different spots. I would say there I I'm very fortunate in terms of, like, I wasn't worried about monetizing our channel for the first year to year and a half of what we're doing. My my main priority was, like, getting our kids involved, getting them confident, getting a presence, insurance That ties to your that ties to your brand. Right? It ties to what the whole point is, is to get that group. So if you don't do that, you're
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Exactly. So the it it it's it's important that this is something that they they wanna do. And I can get into more, like, the like,
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like, kinda why we went down this route because the kids did and do wanna do this. Yeah. Please tell me what, like, as you get down that route, that that would be great to hear. So,
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yeah. I'll just I'll just I'll just go to that because now your, you know, kids in Gen Alpha, Gen z, if you ask them or if you see any polls on this, more than 50% of kids in these two generations, the number one job desired by this generation is to be online influencers. So we are in this digital age, digital marketing presence, building a brand, and then being able to monetize your brand or your community. And so my kids are like a lot of Gen Z, Gen Alpha kids looking at people being successful online, and they wanted to develop their brand online. And so I said, okay. How how do you see that happening? What does that look like? What do you wanna do? Oh, we wanna be gamers and react to TikToks. I go, okay. No. I'll help you, but if we only if we do something that has value associated with it. That's right. I don't wanna be some other brain rot channel out there. I wanna do something that has value associated with it. And so, hence, we started the social media channel, and that kinda promotes our podcast. But the podcast itself is where we get to talk to all these guests. And so the kids are are are are being able to, you know, develop interview skills, also talk to experts in their domain or field, and ask them questions. You know, we've had people on from, gosh, politics, athletes, entrepreneurs, coaches, you know, everything. And so it's just such a cool opportunity, and, you know, and I I just felt like if I can get them started on this brand building journey early, they're gonna have a jump start on other kids their age. And Oh, yeah. So that's really my my plan, my my sort of, like, long term vision is to get this going, have them run with it, and take it in whatever direction that they want. But by the time they do that and start owning it on their own, then they will, you know, they'll have a community already. And not a % of that community is gonna follow them in whatever direction that they they go, but they're gonna have such a head start on others because it is difficult. And you know you know how this is, like, building a community is difficult. It takes time, and it takes consistency. And It takes money too. I I wanna give them a head start. Yeah. And it takes money. And so we we were we were in a fortunate situation where money wasn't isn't really a factor for the first couple of years. Our main priority was building a community, building a brand, and, and, you know, like, getting that going before we worry too much about monetizing. And so we're in that phase now where we really would like to start having the business support itself. That's really the goal this year is to have the business supporting itself and, ultimately, like to see, you know, to see net profit at the end of the year. Yeah. The,
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that's fantastic. So part part of I'll tell you, you know, our own thing for, never been promoted is because I had a company that was making makes money, I we took it we took a funding from that, but also the idea that any dollar that a guest sponsored, I reinvest back into a % back into the business Mhmm. Of it. And the reason is because I'm not looking in year one or two here or even year three. I'm looking at year 10, year five Exactly. Of, you know, we have a million subscribers on YouTube. Well, we did $20,000 of advertising in March, and we got to a million subscribers via advertising Yeah. Because that but that's but that gives more exposure to all the people here. And then we're like, okay. Maybe we chose the wrong markets for that. So now we're advertising with a slower subscriber rate, but it's more US English speaking stuff. And so, you know, the point is you learn from where you spend dollars and do things. Mhmm. But the reinvestment from from a business standpoint makes sense because as you know, I know if you build a community, then then monetizing it becomes much easier because you'll have a focus community that needs things, wants things, and trust you. Right. And so I I think one of the advice, you know, we're going I was talking to him, you know, I'm not sure when people hear this, but we're going to podcast to present that monetization model because we monetized on the first podcast. Before we even recorded, we'd already collected $300. And the reason is because we sold on the idea of value. And you're spot on that if you're gonna be helping kids create a brand, they need to be value and not something that's just gonna be, like, they're gonna get bored with reacting because they found it funny for the last three weeks on on TikTok or YouTube. Yeah. And having that value centric thing allows them to it'll allow you to monetize faster, allow you to grow a brand faster because it has value. Right. Did you the value you guys are doing is is if you had to summarize it, right, you could anything okay. Let me back up. So people should focus, I think, kids in particular, where your passion is, where your proficiency is, so a talent, if if you will, or something can be developed, and where there's impact. And impact can be translates into profit and other things. Right? Yeah. If you if you don't have a passion for what they you know, if once somebody doesn't and they don't have any talent, you can't ever really make impact. You just can't. And because you'll burn out or you're just not good enough. And and so so part of what I'm I'll ask you is, like, where where does that over lie for you, and then how did that translate? Did you explain something like that to your kids? Because I can't imagine you you're not taking that. Maybe not for me, it's very intentional. I don't know if you I'll be quiet. But, like, the point is, do do you do something like that to help kids in the alphas discover? Because I think that's where the focus is. They're all over, and they don't know what to go do. And and so I don't know. Yeah. How are you handling that?
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Yeah. It's a it's a challenging question, because especially with kids when they're still kinda searching for their path and what they wanna do in life and what they're really love and what they're passionate about. Kids don't always know. They're still kinda, like, learning it as they go. But the more that they can get exposed to different things, the more that they'll find something, you know, the more more opportunity they have to find something that they're really into. So for us, it's been a matter of, finding value in trying to build productive behaviors and habits, particularly with the youth. And what that has drifted into a little bit is also even the political realm. So we, we've aligned we found ourselves aligning with organizations that promote, you know, freedom, faith, family, traditional values, and having some of those traditional values underpinning us, aligned us with certain community elements that have have have come in and been part of our, you know, part of our community. And, and then using that as a platform to sort of, well, how do we assess these different things? So it could be it could be a policy. It could be a a a cult cultural norm. Let's take, you know, the obesity epidemic, for example, and we might say on our podcast, well, how do we wanna unpack this? What's happening here? Is it personal responsibility? Is it, you know, big government and corruption with food industries? And so we'll try to look at both sides, and what we'll do is we'll argue both sides, and then we come to a conclusion and opinion. So we're doing a number of things. You do that with your kids? Yeah. We do that with the kids and and Did they do some of the research and other things with that? They do. Yeah. Besides GBT, are they like, Google says, like, dive in one layer lower, please? They do. It's it's mostly Google searches, but it's it's at least a start. Like, they're they're looking at both sides. So I'll ask them, for example, okay. One of you has researched benefits, one of you has researched drawbacks,
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and then we're gonna come together and we'll record a a podcast. Just go and put on the Trump hat, go and put on the Harris hat. Like, oh, I gotta be Trump this week, or I gotta be Harris this week. Bullshit. And you're like, well, I'm I'm Bertie. I'm Ralph Nader every week, so guys, so that's really sucks for me. Yes. Yes. It's it's difficult. However
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however, when you can argue the other side, you become such a you know, so much better at debating the issues because you understand the best points from the other side. Even if you don't believe in that, to be able to argue them is so important. And and that's the deepest part of the conversation. Ever gotten. This is the most political we've ever gotten on the show.
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I will I will tell you one thing. I think it's funny. I don't know I don't know where I saw this. I I wish I remember. It just said, you know, the the door for the bathroom, you know, for general neutral. It had it had all kinds of things. It's it had, like, a man, it had a woman, it had a man and a woman, like, all stick figures, though. Like, it was, like, really intentionally like like, everyone had boners apparently because, but they had horses. They had dogs. They had dog on dong dong. They said and at the end, it was, like, we don't actually give a shit. Just wash your hands. It's all sick. It's like it had every version of every animal. A spider was on there, and then people people had, added stickers of just other things, like and it just don't give a shit. Just wash your hands. Yeah. That's all That's funny. That's that's actually that's funny. Think that's the best. It's true. I think obesity, by the way, is easy. Stop eating people. Well, you know It's not I mean, it's not overcomplicated. Stop eating it. It, it like, a lot of people would say it's not overcomplicated. It's a matter of, you know It is and when you're far from the problem, it looks easy. But you think at the end of the day, it's, you have so many calories you need in a day, and if you take more than that, you probably gain wait. Yeah. Yeah. Yeah. So there's other stuff that triggers that. Exercise and fuel and
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but, you know, there's there's more let's say, there's more complicated topics out there. Right? The kids are they're either getting fed or they hear about and, well, how do we understand this? And it could be, you know, you brought up gender, like, gender's a huge topic. And so, you know, for me personally, like, I wanna unpack those issues with my children and not have them unpack it with somebody else somewhere that that may Or on YouTube. Yeah. Or on YouTube. And so we we do some of those challenging topics together. We'll also do fun topics together, like, what's better, Fortnite or Minecraft?
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So Oh, no question neither.
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We we get to do all of that.
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Minecraft bugs me. I don't know why. I can't stand low graphic games. I know it's a little tangent, but if I was gonna debate that with you, Fortnite is so repetitive, and it's great for you, you little young fast finger people, but Yeah. Us PC gamers are old and no. So we just buy our way to the top. We get really good hardware, and we're like, I'm just gonna out game you with technology. That's a good strategy. At some point though, with a golf analogy, the better golfer wins. Yeah. Anyway, do you know, I think that's fun too. It's like, you because you can get into hard topics and have that, I I literally think I'd have to do one trial at a time because then it'd be screaming about who took my line. I was gonna say that, and then that'd be the show as those those three arguing. Actually, that might be funny. I'd be like, and here's my life, people. Yeah. Yeah. I love what you're doing. So We definitely have Tell me about the case. Yeah. So you're, we'll talk about the business of your podcast. So what are you guys doing on the monetization side? So you because because you do wanna like, it takes, to be fair, like, we monetize from day one. That's not an accurate description, though, because I had a channel called AI nerd, did it for two years during COVID, monetized it the hard way, which is just put out a bunch of content that was terrible. Mhmm. It was ahead of the AI wave, and so it, like, you know, it was frustrating because YouTube would flag you and say this is deceptive. I'm like, but no. I have access to this thing called OpenAI, and I had it for, like, three years prior to going public. And so I just got frustrated, honestly, just let it go, because I was just like but then I missed the wave. I I didn't have the but the point is I I figured how to monetize it, but it was a really long, hard path, like the traditional get numbers, get things, downloads. That took two years, and and that's not with, like, a lot of the cheats that people do with buying followers, and all shit you should never do because it just it's great for a little while, and then you're you know, we tried that on some channels for some people, and it's just like, oh my god. That ruins the channel. Yes. Yes. Or you get spot spanned. One thing we get with YouTube is we advertise, and I see, like, half of Russia subscribes. I'm like, what the fuck? Like, what's going on? Like and it's it's frustrating because it wastes money, and then it also kills your channel metrics. And so Yeah. What do you guys do, though? Just kinda how are you approaching it? Sorry. Long winded way to get started. No no problem. And those are all, I would say, pitfalls people really have to be careful for. It's you'll get you'll get approached if you start a social media channel to Oh. Buy something. Whatever
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wants to It's it's really dangerous. I would say just do it organically. Like, my personal, like, humble opinion is you gotta do it organically. It sounds like that's what's worked for you too, because then you won't have the engagement. I know I see channels that have hundreds of thousands of followers, but our channel has, like, significantly more engagement. Like, we get we get a lot of engagement on our social media, and, we get very regular, like, people downloading our podcast. And so our podcasts are in the range of about, let's see, close to a thousand downloads per episode. So it's not crazy, but it's not bad. It's a little bit really really solid. I mean, it really is. It depends a little bit on the guest and so forth, but that's pretty it's pretty good. So we're happy with that. We have, we're in we're in the throes of we've developed over the last several months a a media kit, a pricing guide, and we're working with some companies that we would do sponsorships for and ads. And so we're gonna start adding that in in terms of monetization strategy. We've also, we've also hit the, say, like, download and watch hours limit to get some ad revenue in within YouTube. So that, I I don't think is gonna be, you know, earth shattering type of money, but but as it grows, it could become meaningful. And so we have a a few things like that that are on the horizon, and, you know, and, yeah, that's that's that's essentially where we're at. Like, we're we're really we've have just been trying to, like, build up the brand enough to where we can, you know, talk to sponsors and and have a respectable sort of,
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Well, you know, it it's funny. So so I I would say, like, you know, part of the things I'm I I present on with this idea of monetization of podcast is I don't have a corporate sponsor. We we every one of our sponsors should come from the guests themselves. Mhmm. The fact that you're building a sense of community, I would, you know as every entrepreneur gets, you get unsolicited advice when you come on the show. So here it comes. Love it. I would tell you, focus on the community and your guests to contribute towards this mission. Mhmm. And they don't have to. We you know, it's a free show. You you will likely get on here at some point if you apply and we've asked you to, but you get on faster, and we just there's a whole value offer structure. Yep. And what it does is you're building your community through, I'm getting behind them. I'm also getting additional value. So when, like, when people sponsor us, they get we buy ads. We do stuff for the show. We we try to promote them on social the best we can. Right. The the reason you do that, I think, because not only that, you're you're collecting revenue, and you're kind of paying for itself, but it also then gets people more invested in giving you that review and and, you know, and engaging with those posts that you do and they because they've paid into the idea of it. So, you know, a few hundred bucks a show, whatever it is, a few thousand dollars a show, whatever whatever people, you know, you you end up doing with your offer, is a really smart way to do to to get it all on all fronts. Like, because we don't have thousands of download per show. We also do 300 shows a year. But so if I had that, I would but you'll get to that that Joe Rogan type of a, you know, move because you're I say that because he is the pinnacle of what people chase, which is, you know, corporate sponsors and this and that. But Yeah. That's a long path for sure. Yeah. But I think you could monetize in between time because you already have a community of ideas of people who wanna get behind it. Or you get them for us too, it's downstream. Right? So a lot of our guests, we run their social media for them. We produce their podcast for them. We have, like, you know, if you're like, oh, I want somebody to do that for me. We might have a conversation, and that's where we monetize downstream as well as nothing's forced. But for you, just figure out what that downstream value would be Right. To get them to, hey. Join this mastermind community with us with kids, and you just start bringing small groups, whatever it is. And you then I I think especially, like, you know, when we talk about entrepreneurial
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spirit, one thing that I think you always gotta recognize is you don't know what you you you don't know as much Don't know what you don't know. Like, I'm an engineer. Like, I was, like, building products and stuff. Getting into this is way out of my zone, and so I've had to ask a lot of people for help. I've had to be pretty humble about what what we're doing and how we're doing it. And so I would just say, like, to your point, like, seek help. Get join join a mastermind community. Get on school. I think that's another great platform that, you know, people That's where we're doing ours our, community. It's anyways about communities. So when you start a community, I'll give you guys some since you're asking, you said I don't know about it. Let me let me and I don't I've never built a community that's, like, this paid.
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I will tell you the things that we've gotten in trouble not trouble with. I've had trouble thinking through is you can't start off and be like, hey. Join my community. And there's no content there because you're just not gonna have enough to ever justify it. So you you do it on Facebook or something. You start micro growing it. Yeah. But start with your own mastermind, something you can deliver. You can have your own community of a mastermind right now for people who have kids who Gen Alpha kids who wanna help them get better. Yep. You could drop three, four people who are entre who are entrepreneurial nature that have these kids, and you now you have the right mastermind to help each other, and that helps your brand, helps them. Like, you're talking lots of people. You know what I mean? Like, you have it, and that might be $12,000 revenue for that, whatever your mastermind time period is for you Right. To facilitate. And then just go do another one. And the point is that immediately monetizes a community for you, that's very focused, and it benefits everyone in the community as well for you just putting it together. And you then you can bring in guests, and you could drive the things you need to do to add value to the conversation. But that's one way. That's how we're doing it, and it's working. Like, I would love for you to come in as a podcast mastermind artist because you're gonna learn all that, then you'll bring in the people who are and then now you have people reviewing and look at your show and giving you advice from that you never would get. Like, you would never get that feedback. Right? Because you just that that's it escapes when you're out of the corporate world. You get zero feedback for what you're doing unless you go out for, you know, almost pay for it. So anyway. Yeah. Exactly. Or you've or you get you you look at comments on Instagram or one of these Even then though, it's like it's not like if I looked at your show. Right? If and if we're in a mastermind, I'm held accountable because we have a pay it now mentality. You give me an hour of your time, I'll give you an hour of mine. And I go listen to your show, and I take significant notes, and I run it through my prompts of AI to say, hey. What would be better here? We do the things we do. You will improve your show. You will improve a way of thinking about monetizing, or here's our offers. This is the funnel we run. Right? You'd be like, fuck. That really helps. I don't have to think through any of that shit. Like, it's there it's super valuable to be in something where someone's already accomplished something or they have a niche of something that can help you. I I cannot recommend it enough. Like, it's it really does help. Right. Right. Agreed. Anybody out there, like, get into something that's going to help you, but you have to add value to it as well. I I got to, I think. Yeah. What up? What's like what's next for you? So, this by the way, I love I wanna be very I you know, shameless plug, GSD dash nation. You gotta check it out. I it's a the podcast name, though, is,
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Programming Lions. Is that correct? So on any of the audio platforms, you know, Spotify, Apple, you can just search up Programming Lions, and you'll find our podcast. Do you do it live, or do you just release at 8AM? We we just release it. So we record them in advance, and, you know, there's some with with a a couple of young youngsters, sometimes they'll get off off script, and so we wanna keep it, you know, nice and tidy, and so we'll we'll edit them down. But we have been doing more live shows. So we've been doing weekly live sessions on social media with with the kids where we'll do some of these exercises like I just mentioned, and we we've, we're we're toying around with it. This is another thing I would say is, like, experimentation is good. You learn what works and what doesn't work, but right now we're experimenting with a a little series we call bucket, let's debate. And so I got a bucket with ideas in it, and we'll draw one of those out, and then the kids will debate on these on on, on a live session, and we'll have questions come in and things like that. So I like that bucket. That's so that's a but that's a great like, if you think about, like, what kind of muscle that creates in in a youngster in terms of being able to take a topic that you're not ready for, and you don't know what side you're gonna get of it and then try to debate it,
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it's, I I love it. I mean, I listen. I would I'm I'm listen listen to your thinking, man. I have two kids that are, very articulate and opinionated and completely unreasonable at times because they're 13 and 10. Mhmm. And I'm thinking, man, they would be fantastic. This leads my next piece, which is where I wouldn't probably it's it's support's the wrong word. Have the approval is my wife would be like, you're not putting them on.
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So you're you tell me about tell me about the boss, the real boss behind this. Yeah. Yeah. That's actually a huge risk in terms of what we're doing. I I and it's something we thought very, very carefully and long about, and we we continue to revisit it frequently because the online community social media is super toxic. And I that's the that's the best way I can say it. Is it super toxic? And so the amount of, like, gross hate trolls, disgusting things people will say, if they don't agree with you or they don't like what you did or they're just you know, they just get off on being mean. So that is and and then you you're putting your your child's face out in the ether for eternity, and so they are creating this digital footprint. So these are all things that we really did weigh carefully, but ultimately came to the conclusion that, like like, it's it's worth the risk to start helping them to build a brand. And ultimately, they're gonna have a digital footprint of some nature or another, and, we'd at least rather have it tied to our value system and and and our channel. But Well, I I agree with you. I I think what you're doing, by the way so,
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I wanna be very clear. If I didn't have to have my face ever on social media, I would not. And that and that might sound like that's ridiculous. You're all all over everything. I have to be because I've somehow become the brand of what I'm trying to do, and I didn't want to be I I wanna be in the background watching money come in. I wanna be SimCity guys sitting over the thing, not fit you know what I mean? Like, that's there's two types of people two types of SimCity players. I'm I'm I'm gonna ask you this question before I go to the next one. It's those who like to build shit Yeah. And then they start messing stuff, and it goes apart, and they go build another city, or those who just like to make it as tweaked and perfect and operationally as fine as possible. Yeah. Which is which which are you? I'm absolutely the builder. I think there are there are people that are have better expertise in the tweaking. And you you put That's defines who's gonna be an entrepreneur and who who is gonna go run a business Right. Or work. Anyway, a % agree.
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Oh, it's fun. Next. Let's try to get these CDs now. They're all focused. But there are people that enjoy that. Like, for for me personally, it's just not something I enjoy. I always enjoyed either creating something or fixing something that's completely messed up. So, if it's Running this note. It's kinda like building something anyway. So if something is, you know, broken and you can fix it, that's really fun and rewarding. Maybe it's like the engineer and the technical side of me, but there are people that are very good at maintaining the machine. So if you've created the machine, they're good at going in and tuning and all those, like, little, you know, tiny efficiencies. And there are people that are really good at that. And so I think, you know, it's it's another good point for an entrepreneur is if you can be self aware and recognize when that time comes, like, you built something, but maybe you need to hire a good operations person to manage the flow and then work on building something else that can complement what you've built before
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because, otherwise, you're just gonna be miserable, right, doing doing what you're passionate about. Well, it's and coming backwards, I wouldn't have my digital footprint out there if I didn't honestly have to, unless it but the the point is you're these kids are going to have some digital footprint to some degree. And I actually believe if they learn how to maintain a brand and say, hey. I was doing this, these become differentiators actually for them in the future. Yeah. So I think I think what you're doing, like, it's no one's gonna get it perfect, but the the truth is in there aware that I have brand. So they're like, hey, listen. I don't think I wanna have a me shotgun this beer at 15 years old because holy cow, that ends up in social media. My dad's gonna kill me, and I'm not gonna be able to get through the show anymore. And if you're, like, clear with them, listen. If you screw up your brand, you're gonna have to exit the show for a while. Yeah. Because or whatever it'll be. Like, so you're giving them conscious and and tied to value as opposed to some kind of, you know, oh, I'll lose my phone for a week. Like, no. You you may not get a job ever. Like, right? Like, you like Yeah. So I think what you're doing is is showing them, and you're getting them out there, and and you're not forcing if they didn't wanna be there, though, you wouldn't have them there. If they're like, I wanna be an influencer, like, well, then let's get you this is how you become an influencer. You just don't declare it. You could, I guess. But you this is how you do it. You you start talking on topics, and you learn how to hold conversations, and people start watching you and listening to you, and that's when you start having influence. Yeah. And and and I think what you're doing is, you're ahead of it because they're gonna be there anyway, I guess, is my point. Not everybody. But if they're if they have a desire to be on YouTube, they're gonna that you know, your attention goes where your your eyes go. Right? So I don't know. It it is that part of what came into your factoring when you were talking to your wife? Like, they already wanna be there. We might as well
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help control guardrails thinking that and help them versus, you know, seeing what they do on their own. And so I think it's important that a parent is along them with them, guiding them
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On the guardrails. So, you know, I I can't imagine this kid's not like, well, dad, I wanna go the entrepreneurial ADD that fires out of them. How are you roping that in on them to keep them from doing doing stuff on their own too soon? Kid in in the in the social media sphere, kids will see things like,
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yeah, like people reacting or or or posting cats on skateboards, and and that's not really creating value. It's like it's it's taking something funny and putting it on. There's entertainment value perhaps, but I don't, you know, I don't know that that creates long term value. And so that's something we talk about is, like, we need to create long term value. It doesn't mean we can't put out a cat on skateboard and maybe do a reaction to it once in a while, but if that's all we do, then Right. What are we really creating? Are we really creating anything? And, and so that that's what sort of tied us to this mission of of building, like, you know, conservative values within Gen Alpha so that they can be resilient and strong and, you know, carry the next generation, which has a lot, you know, which has a lot stacked against us. And and so it's important that kids understand how the world works and and get entrepreneurial skills, understand financial literacy and competency that they don't learn in school. So those are all things that we that we go through.
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How How do you, like, when you guys are on Rumble, how how do you like that channel from a social media standpoint? And you're on the conservative side, so I think that's the conservative channel. Yes. Yes. And to to be clear, I I I don't typically identify any way. I would say I'm like most of the principles of conservatism. I don't like extremes on any of them, like, where they're I don't like the less you polarizing for marketing, I get, but in actuality, polarizing does not help anyone in long term. But there's there Anybody reasonable is more in the middle. No. Right. Like, just let's go reasonable with your own strong beliefs. I can go with that. Exactly. You know, people that watch some of our short form material, reels and shorts and so forth, would probably say that we're, you know, right wingers or whatever. But that is the Well, there's some groups if you're not far left, you are always right. And there's other groups if you're not far right, you're left. Yes. And I argue to both of you, you're on a circle, you know, and if you go far enough, you're gonna flip over to the others. Yes. That's true, actually. Yes. Love and hate are very close. You just gotta it's a long path to get to the other. It's a it's a difficult business in in in that realm
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because, like, people don't necessarily like, they wanna be sort of, they wanna be in one of the tribes. Right? They wanna be on the left or the right. And so sometimes if you are in the middle and your content shows more middle, like, oh, well, you know, here's where we agree, then you just don't get anybody that, really attaches to your community or your brand. And so you do have to make some bold statements. It doesn't mean you have to have bold statements on everything, but on on certain things, yes, and then people know,
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like, who they're who they're with. Like, they they have an idea. You know what's frustrating? I just be, like, I don't. I'm I am I suffer from this exact thing. This is actually one of the content strategy pieces I really suffer with is, unfortunately, political alignment really drives content It does. Displacement. And it I mean, it does for like, look at Grant Cardone for his entrepreneurs. Like, people are leveraging these polarizing topics. And I gotta tell you, I mean, in my own personality, I'm definitely more of a moderator type. I I do that well. Like, I'm good at bringing people together, let them say their asshole or funny things, and, okay, what about this? And you get, that is more my personality. So for me to and I gotta tell you, like, if people listen, he's spot on. If you really a guy if a guy knows names, Kyle Reyes, he owns, like, the, they've done, like, a hundred million plus views on LinkedIn, because he he does he owns the, like, the police network channel. Okay. And he just, you know, gets kicked off LinkedIn every other week. Right? But he does, like, 15 posts a day, and he's so far right. I mean, it's so it's re it's like, literally one more second he's left. I mean, he's like, it's so far. Mhmm. And and he and he and my and he's and, like but he does he kills it, and his business does great because he only says, I only work with highly conservative, you know, conservatives. Like, if you're anywhere liberal, I'd have I'd have no interest in working with you. Yeah. Zero. And he and and he's so far right, and he defines it that way, and he kills it. Yeah. Well, it is Oh, I could never do that. You essentially you know, you you take potentially half the population out of your total market
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assessment when you when you do that, but there's still a huge market there. And and I think you you you mentioned that's a that's a great example. Grant Cardone's another great example
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that has been Oh, he and he mixes, Scientology. I mean, he mixes all the ones that he could possibly mix. And you you, like, you wanna see, like like,
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we're gonna go right. We're gonna go use some of the, cult like behaviors of that. We're gonna we're gonna do we're I was like, wow. That's that's impressive. Yeah. He's bold. But but I guess the one thing about that, and and this is an maybe another social social media tip is he's he's genuine. I think he's genuine and authentic. When he puts his ideas out there, he's not he's he doesn't care. He doesn't he doesn't care what you think of him. He's just putting it out there. And so I do think you have to be authentic in what you say and what you believe. Exactly. Because you'd be uncomfortable if you were saying that stuff just for attention. Yeah. You would
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you would also those guys, by the way, too, Grant, those other guy like, they they can argue the other point, and then they have their own counterpoint. Like, we used originally, we go back to what we're saying is they understand the positions of the people who oppose them, and they know what their positions are to to offset that. And then the ones where they know they're probably ridiculous, they know how to divert the converse they're very good at it. Like, anybody, like, from from either side of any alignment. Another polarizing way you can do things is, I only work with men. Like, I only work with women. That's that's a slightly different, piece. You can't say I only work with white people. I only work with black people. Well, actually, black people can actually say I only work with black owned place. Yeah. White people could never do that. Right. Native Americans can do that. Like, but there's there there's you have to watch sometimes on those other big ones, like race and other things like that. But, if you were like, I only work with white men, then you're gonna get labeled. Sorry. It's gonna happen. Yep. Yep. That's not a label. Even our conservatives, like, dude, no. No. No. No. That's too far. That's too far. Wow. Shut it. Like, you know what? What are you doing? You know, you know, you must be a liberal. Get out of here. Mhmm. Yeah. You know? Crazy. Crazy. Do you do you worry sometimes the kids, what what happens if the kids come in and they're like, dad, you got the like, would you welcome that if they were like they flip the script on you to they're they're they're you know, they wanna move to California and and live in a box or something. I don't know. What what is what do you do if your kids are like, we're moving to California then? I wanna pay 11% in, income tax to state and be broke, not have water.
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Well, we've We're going to California, people. We've covered tax a lot, and so they they know the difference we pay between Arizona and California as well. But, they do disagree with me on things. You know, we get a lot of people come in and say, oh, you're indoctrinating your children. You're forcing them to believe what you believe. Well, actually, we're I'm All parents do. Next question. Yes. Like, parents do have a bias, and you raise kids to your value system. So I certainly have a bias in that. But, I think I'm doing my kids a huge service, which is, like, I'm exposing them to I mean, you could look at this as a service, but I'm exposing them to the Internet so we get feedback about our ideas, and then we're talking to guests on both sides of of the aisle of different ideas. So we are definitely exploring different, you know, sides and facets of the of of what's going on, but we don't agree on it. Like, there's there's a number of things that we don't fully agree on, and that's fun because then we can, like, really dig deep into it. And I'll explain why, you know, I'm, you know, on on on this side of a topic and why they're on this side. But what I normally find is interesting with kids, their instinctual morality about things and their instincts about what's right and wrong in terms of whether it's, you know, personal responsibility or whatever, they lean typically further right than I do on topics. Like, they they they they think they they believe strongly in accountability, personal responsibility, the the the beauty of life, belief in faith. And and I'm a little more like, well, you know, we should maybe we should compromise on some things. Right? Like and so I find that fascinating actually about Yeah. Children that, that haven't been maybe conditioned to think another way yet. That's that's my
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Well, and part of your upbringing too. So if you if you're of abundance, you'll be able to abundance mindset, which typically will make you in this more of, like, I think accountability kind of, hey. Listen. Be be because because you have a set of I have, and I I can then see it. I think a lot of there's there is a flip side of that where you come from scarcity, nothingness, and you always feel like you're being victimized because you see everyone around you have shit. You're on the Internet, and it makes it 10 times worse. And so the mentality of that is only broken through a mentor, typically, or just an innate fuck that. I'm gonna own my own world, and I'm breaking out of whatever the shit storm I'm in. And that doesn't happen very often because it's just because you are nurtured into whatever it is. Mhmm. Your own circumstances doing flu shot a %. Yeah. And I think the things that you're doing is if you could flip somebody, they could, like, say, hey. Listen. You know, they could at least have enough awareness for their kids. Be like, you can't blame yourself. You gotta get out of this. Like, you know, listen. We blame you. I it's probably too late for us parents, but, you know, this guy if you could influence a handful of people to do that, that flip the accountability button or the sense of entitlement buttons, for the shitty situations they're in. You've done your job as as an entrepreneur. I'll I'll I mean, that that that was your only mission of this is just to get people to be more accountable
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Yeah. You win. That's a win. That's a winning point. You're % right, and not all kids have exposure to that. And so, you know, that's part of what we do with bringing on some of our guests. Like, we've had guests on that are incredible. They've they've gone through, you know, horrible things, you know, been raised without a father in high crime areas, been in prison, and then, like, how did you get through that? Like, what was what was that like? Why did you feel like this? And now why, you know, why do you feel this way? And so, I think, yeah, exposing kids to, like, that is is important. And different people go through different adversities in in in life, and my kids, certainly have have started out on a, you know, in a in a, let's say, a more favorable position. But, it doesn't mean that they can't still learn and expose other people to good ideas so that we can all be better, you know, collectively.
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Right. And and and I love what you're doing here. And so, you know, I see guys like you, and I and I get inspired. One thing I I think I I love, I'm taking from this you and I have similar paths on a different like, you know, I would've I think love to done what you've done. I just don't think, in our family dynamics, it would work that way. Right? Like, I I it's just it's different. And, but I love to bring them in. I'd rather I'd rather introduce them to something I know they're gonna go to anyway and not make it something they covet. Like, think about alcohol usage. Like, I'd rather give them a beer at thirteen, so it's not a big deal to have a beer. No. I don't want you drinking beer because you get fat, and you get love handles, and that's probably a bigger issue than you having a beer. I'd rather have you do that than vape. Fair enough? I mean, like, anyway, the point is, none of my kids are drinking, by the way, just to be clear. Just I'm saying it's more representative of the metaphor. You don't wanna get flagged now, CPS coming to my house. It was California. They'd already taken the kids from school, and they'd be living in Mexico. Right. But, I'm seeing that on, like, I like, anyway, the point is I love, I love what you're doing with that. And and I look at, like, even our own show and our own entrepreneurial spirit, and I see guys like you, and I see what you're doing. It's inspiring, because it's kinda like, yeah. I gotta find a more polarizing where do I actually believe? Mhmm. And does that fit to my skill sets personally? And and how do I translate that to my guests? And I keep falling back on. I'm a better moderator than I am anything. And so it's like, well, then go fucking moderator. Yeah. Oh, I cussed. Gotta get that on YouTube. Oops.
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It's at the end. YouTube the algorithm at some point goes, I'm not even listening anymore. It's done. For sure. I think you if you have a vision and you wanna do something, don't be silly, but get prepared and take the leap and Yeah. Get your head down. Don't be afraid to, like, put things out earlier than you you feel comfortable, and then you just gotta grind at it. You gotta grind at it, be consistent, and Yep. And and if you have a vision, if you can see it in your mind, like, where this is going, then there it's there. It's there. You just have to manifest it now into existence. And it's just a matter of then work, consistency, finding a good mentor, and and and making it happen. Like, anybody can make anything happen. I I I really I really believe it. Like, yeah.
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I believe I you're you're you're you're spot on. And, the mentoring piece, I think, is a good thing to end on of, you know, 2025. I know the master first mastermind that we're launching this year is around podcasting. I'll definitely we'll talk off camera about that. Those are the mentors I want are people that are in the spot, and that the idea of, you know, passion, proficiency, and impact. Like, this is what we all love to do. This is what we're good at. How can we help each other get better, because I think that's the kind of mentor I think is most effective when you have people that are in the journey or in different roads, different lengths, and you you come together to really, like, man, I learned a ton from them, and I and I learned a ton from this group, and I really got a lot out of it. If you're not in those things, you have to get into one, but you gotta pick the ones that make sense for whatever your goal is. So for you, then maybe the final question is 2025, what is, you you know, you're you fast forward a year and you're looking back. What what are you happy accomplished?
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Well, I think we've we've monetized our channel. We are making a narrow profit. I think we've expanded our community by at least two x of where we're at today. I'd also expect that we have partnered with a couple of organizations in the same sphere to where we're collaborating or we're, contributors to their causes. And I expect that my children, who are largely like the the podcasters or the talent on the show, have built more and more skills and confidence to where they're sharper, they're more articulate, they can describe both sides of issues and topics, and be a lot more engaging for our audience. So I just think there's there's a lot of, like, sharpness that's gonna come, but also growth.
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Yeah. That's great. I really appreciate you coming on today. Gsd-nation.com. Do you have a specific, ask of the if, you know, who should, you know, get on the show? Like, or what what what what what are you looking for? What's the what's the call to action? What's the throwaway question? I would just say check us out.
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You know, get engaged with our community. Our website is gsd-nation.com. And if you wanna check out a lot of our content, we're on Instagram, under my g s d nation, and you'll see a big orange g, and that's us. And, check out our content. And then look up Programming Alliance podcast on Apple, Spotify, and, give us some feedback, and and I hope you can join us on this journey of building a productive gen alpha.
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Love it. Thank you, by the way, for, jumping here today. I'm gonna put you in the periwinkle room. I'll be back. We'll talk here in a second. But thank you so much. Thank you, Matt, so much for joining today. Listen. GSD dash nation, you know, he's hoping Gen Alpha, you know you know, to get going, start doing, and and start, you know, being just being really good. I think it's gonna be a really good generation of, of people who adding productivity. Specifically, we didn't get to cover this, but I think because there's there's a generation ahead of them that just got thrown in this technology and doesn't know what to do, and and then they're they're they're already struggling from the work. And this next group coming in is gonna is gonna learn from the millennial group that's in front of them because that's the parents and the xers. And so I think our kids, the Gen x kids, the alphas, the, late z's are gonna be solid. They're gonna be the next oh my god. That's a Gen x or oh, they're a Gen alpha because they're gonna they're gonna have a lot more tools, and they're coming into a world of full of potential productivity value and AI and other stuff that's coming on. And they're gonna they're gonna grow up and live in it. And I love I love what Matt's doing because it's he's preparing them for it, and he's doing his part of it. And so check out the podcast, and GSD dash nation I'll put up one more time. For those who are listening, still here, you you guys rock. I really do appreciate anybody who watches the whole show, or even just jumps on for a few moments, but, you know, you know, support the channel, go to YouTube, and subscribe at Never Been Promoted. And until we meet again, get out there, go unleash your entrepreneur by cutting the tide of something holding you back. Hey. Before you go, hit that follow button on your favorite podcast player, Apple, Spotify. Crush that little follow button so you get the latest episodes as they come out. Thank you so much for listening to the Never Been Promoted podcast.