Never Been Promoted

David Letterfly on Art, Adventure, and Unleashing Potential

Thomas Helfrich Season 1 Episode 160

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Never Been Promoted Podcast with Thomas Helfrich

Dave “Letterfly” Knoderer joins the podcast to share his incredible journey as a muralist, pinstriper, and speaker who has turned his creative passions into a lifelong adventure. From running away to join the circus to designing one-of-a-kind artwork on motorcycles, Dave’s story is a testament to the power of resilience, artistry, and living life on your own terms.


About Dave "Letterfly" Knoderer:

Dave Knoderer, also known as "Letterfly," is a renowned pinstriper and muralist with decades of experience in creating custom artwork for Harley-Davidson enthusiasts and other clients across the U.S. He’s also an inspiring speaker, author, and former circus performer whose life philosophy revolves around embracing creativity and living with purpose. His book, Hit the Road and Thrive, offers insights into combining business with adventure.


In this episode, Thomas and Dave discuss:

  • A Creative Journey Like No Other
    Dave recounts his unique path, from training animals in the circus to painting murals on motorhomes and pinstriping motorcycles. He shares how embracing creativity and adaptability has allowed him to build a fulfilling career.
  • The Philosophy of Living Artfully
    Dave explains how imperfections, much like chipped artwork on a motorcycle, add character and tell a story. He compares this to life itself, encouraging listeners to embrace challenges as part of their personal narrative.
  • Overcoming Challenges and Shifting Perspectives
    Dave shares how his journey to overcome alcoholism led to a profound shift in perception. He emphasizes the power of reframing personal struggles as opportunities for growth and inspiration.


Key Takeaways:

  • Art as a Path to Connection
    Through his pinstriping and murals, Dave connects with clients on a deeply personal level, transforming their motorcycles into works of art that reflect their individuality.
  • The Importance of Play and Creativity
    Dave advocates for rediscovering the playful creativity we often lose as adults. By embracing curiosity and imagination, individuals can unlock new opportunities for growth and fulfillment.
  • Evolving Through Life’s Challenges
    Dave highlights the importance of adaptability, sharing how he transitioned his art from motorhomes to motorcycles as technology disrupted his industry. His story underscores the value of resilience and staying open to new opportunities.

"Life is artful. It's not meant to be buried under 18 coats of clear coat—it's meant to be lived fully." — Dave “Letterfly” Knoderer


CONNECT WITH DAVE "LETTERFLY" KNODERER:

Website:
https://www.letterfly.com/
LinkedIn:
https://www.linkedin.com/in/dave-letterfly-knoderer-bab1a17/
Book:
https://daveletterfly.com/

CONNECT WITH THOMAS:

X (Twitter):
https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpro

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We're going live, folks. Welcome to the Never Been Promoted podcast and YouTube channel. I'm on a mission to help you cut the tide into all the things that are holding you back so you can unleash your entrepreneur. Hey. Welcome back to Never Been Promoted. I am gonna make a prediction. By the end of this episode, you're gonna do you're gonna wanna do one of few things. 1, you're gonna wanna grow a mustache. 2, you're gonna wanna buy a bike. And I mean, not a bike, like a Harley type of kind of bike. And we'll we'll discuss what type of bike you're gonna buy. And 3, you're gonna wanna put some cool shit on it. Like, you're gonna wanna get some art on it. And at the end of that, you're gonna be like, Anne, I'm gonna leave my corporate job, and you'll have a whole way of thinking because where today is, is, it's it's gonna be a great conversation with with David Letterfly. I I cannot do his last name without doing some kind of variant of this, but letterfly is the word you're gonna remember today. Letterfly. Today's episode is not brought to you by Letterfly, letterfly.com. If you want your bike to look awesome at kickass, go to letterfly.com. If you don't want it to look kickass, don't go there. They didn't sponsor the show today, but if they did, it would be letterfly.com. Okay. They did. It doesn't matter. Letterfly.com. Do you see how many times I said that? Dave is I I'm gonna bring Dave on right away here, right after we get through this. Our my mission is really clear. I wanna help you as an entrepreneur get better at entrepreneurship. To do that, you're gonna have to kinda you gotta be able to unleash who it is inside of you wanna become. And to do that, you have to cut the tide, all this kind of shit and crap and stuff you hang onto that you don't need to. Let it go. Get out there. You know, stop making excuses. Stop having fears. You get one life to live. You know, go run something over. Don't swerve the armittles in your way. Hit it. It's gonna it's gonna be better for your bike and you. I don't know. There's 2 types of riders. Right, Dave? Let's bring Dave on. 2 types of riders, those that have gone down and those that will. Which one are you?
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I guess I am one that will.
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You have not you've never fallen off a bike? Not yet. No. Uh-uh. I'm very fortunate. Only person in the world I've met that's not had a bike and not laid it down at least once. That's I mean, you are blessed. Dave, thanks for coming on. Dave Letterfly, listen. So you do striping on, on bikes. That's your that's your job, but you also do a bunch of speaking about, you know, life and living your the your best interesting life you can and how to deal with tragedy and loss. You have a book. I'm so excited to have this conversation because you've you're such an interesting person, at least on paper and on, you know, probably and I'm just in real life too. Do you wanna be a minute to introduce yourself and kind of, you know, who it is you are and and give us a little background on your on you, on you?
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I'll be happy to. I started, life growing up in the Midwest, in a relatively frustrating family situation due to, an older brother that had a weird condition. And I ended up, processing that frustration and coming up with the solution for me, and that was to run away and join the circus. So I played the drums and I ended up falling in love with training animals. This was back in the seventies and traveling all over the United States. And then whenever I morphed into a creative artist starting as a sign painter and then becoming a mural artist that put, airbrushed murals on motor homes, I continued to combine what I learned traveling around on the circus, and my career has taken me all over most of North America. And I'm still doing it today.
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You I I love the fact that you're, like, you are somebody who has actually joined and you ran away and joined the circus. Like, that is a movie beginning. And and and today, like, you know, for like, you know, you have a book, the name of your book. It's,
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Hit the Road and Thrive. Is that right, David? Yeah. I got a book for all the listeners. It's called Hit the Road and Thrive, and it's available to because I just wanna help people. What what I've done I I was actually encouraged by one of my customers who said, Dave, you are living the dream, traveling around the country, making people happy with what you do. Everybody envies you. You should write a book on how you do that. So this is kind of a it's it's kind of a guidebook for somebody who wants to combine their business with with, with traveling around and and being of service to people in in all sorts of locate. Being on an adventure is what it's all about.
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Yeah. No. It inter Yeah. It is. You're, and and what you're doing for, like you know, you said you had a really good career of striping bikes. So this is where you're, explain what it is a a little bit so so overall everyone listening is on the same page of what it is you're you're you're doing What it
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it so to speak. What it is that I do? I've been manipulating paint by hand my whole career, and the specialty niche that I've developed for the last 2 decades has been what they call pinstriping, but I'm not limited to just pinstriping because of the extensive amount of creativity I've done in the past. I actually do custom work of all kinds. Any sort of pictorial image or lettering inscription or even gold leaf gilding that my customers wanna have to make their motorcycle distinct from all the rest of them, I'm able to produce. I'm one of those guys that, whenever I'm invited to consider doing something I've never done before, I'm the guy that says, yeah. I could do that for you.
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Do you, how do you when you when you do, like, a hand is there, like, a sprayer coat? I've always wondered to keep it from chipping off.
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Like, how do you keep it stick? Nothing is really necessary over the pinstriping and the lettering and the pictorials that I put on a motorcycle by hand with a brush for a couple of reasons. One of them is the most motorcyclists take really good care of their motorcycle. They they love it. It lives in a garage. It doesn't get to it it isn't exposed to the elements except when they're on it riding it around. So the artwork typically lasts a good long time. Now if they're building a show bike and they want this thing to be the most elaborate thing that you can ever yeah. Those are the guys that will bury the artwork underneath of clear coat, you know, 18 coats of clear coat to make it look like a sheet of glass is laying on top of their motorcycle. But yeah, I'd say most people are just simply got their motorcycle to ride, and they they put artwork on it to make it stand out from the rest.
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And you, you talk a lot about, and I wanna explain it because I I think that's one of the things that's interesting. You you get this art and your ideas, it's living with you. So if it chips, it becomes part of the idea. If it gets a scratch or, you know, it gets wear on it, it it kinda adds the character to it that, like, that that's not that's not a show bike. That's a real bike someone's using and is enjoying. So it's art that's being used, and it's it's in the in the zone. And I think there's a metaphor there for how you've lived your life of Yeah. You know, life is artful, and it it's not it's not meant to really be under 18 coats of clear coat.
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Yeah. Live your life. Do those things that you that you would most people wait until the last minute and put it on their bucket list. Do them now. That's what you got it for.
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You, you won't exactly. You only get so much. You talk about some in some of your, your public speaking about, dealing with loss and and, you know, and turning that into something that could be positive and and energetic to fuel the future. Can you take a few minutes and what because everyone goes through something, and it's how you handle it, which is what's usually the determiner. And some things are horrible for some people, and and it's their their mound is their burden to carry is much higher than others. But talk about your mindset and and, you know, how you how you talk to crowds and people to inspire them.
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The I've I've received benefit as the result of recovery from alcoholism, and what that did was it gave gave me the gift of a shift in perception. I mentioned earlier that I grew up in a frustrating situation. Well, for years, I would tell the story and every time I told the story, I was the victim in the story. But once I had the shift in perception, I could tell the story with the same episodes in it. But the way that I was explaining it, it was these were challenges that gave me an opportunity to for personal growth. And what I've discovered as the result of not only personal recovery, but especially with working with others is that our history is flexible. We can take those same episodes that continue to provide us with trauma. And once we have that, we call it in the recovery community, a turnaround. When we have a turnaround, that's when we begin to view it completely differently. And all of a sudden, it becomes one of our greatest assets. And that's what drives me today to help other people. I wanna get I want other people to get this this delivery from those chains of the past so that they can also wake up, exuberant in the morning, eager for the new day, and finding out what it is that's my purpose for being here today.
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What happens when people feel like they have no purpose? Like, you know, they're like, they've they've succumb to suburbia and family and kids, and it's the same like, you know, you you wake up and it's Friday, and you wake up again and it's Friday again. And like, I've been through those kind of phases and it's something. How do you break that mold?
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There are a lot of people that learn that stuff as children. As we're growing up, we learned that the thing to do is to be practical and go find something that has a sensible direction that's gonna bring you, a, a reward that you can predict. And those are the ones that get into what I call the the gears of industry or the office or any kind of, thing. And, they get bored because what they're doing is they're simply a gear in the machine, and they're just doing the over and over and over. And they're the ones that, that they they instead of being in the moment and embracing everything that's taking place right now, they're the ones watching the clock, dreaming about someday when they get to go do something. And that's part of the reason I wrote this book. I wrote this book for people who just don't have the gumption to get off the couch because there's something holding them back. And it's usually some sort of belief that they adopted when they were, you know, when their dad was trying to guide them into, a practical way to live their lives. And and it's not all of the I'm I guess I'm very fortunate because of my career as an artist. An artist has to continue to just play all the time. The nature of creativity is is just playing all the time. And I've had I've had that, I've had the luxury of of being a creative artist my whole career, you know, in a lot of different fields. And I consider this my speaking, engagements as another, creative outlet for me to express myself artistically even though I'm talking to the crowd. Yeah. Definitely. So what I encourage is play.
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Well, do you it sounds I was going back to is that, you know, you have these tiebacks when you're a child of, you know, the of creativity and you're in the moment. And and, you know, I I can remember how fun it was to play with toys because you were, you know, you were that Star Wars director. You were in that moment. You were that whatever, Lego, whatever. And and I only remember thinking that was so like, I only know the loss of that ability to be in that moment. And and you're not gonna get that back as a as an adult, but you can in reality, though, get it back that you're you're experiencing something that you never thought you would do, and it's exhilarating. Like and and listen. That doesn't mean you go quit your job and you you like but you should be living life in between. You should and and and part of our mission at Never Been Promoted, right, is to get people to stop waiting to be what they wanna be. And for me, entrepreneurship was a path out to break the mold to be something else. And it's and it's I don't think it stops there. I think what what else happens? Is it speaking next? Is it this? Is that? And I and I because it's hard, and you're gonna feel every emotion in the hourly at times. And I'm sure you have you're like, I love this life. I hate this life. I can't do this. I wish I had that more of this. And that's like the first 15 minutes of your morning. Right? So you had coffee. When you go outside, you got the sun on you. You go see a mountain. You're gonna go sneak in some place. You're like you get the, you know, the paycheck that you you get, and then you're like, I could've gotten that set on my ass for 9 to 5 in a cube rotting away. It's all good. And right. And so maybe talk about that a bit from just your own journeys or working with people or people you've met who've broken that mold and what that did for them.
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Mhmm. Definitely. Yeah. Break out of that mold. I think we, you were referring to the the mindset as a child. You know, when you go to 1st grade, class and you ask all the students who here is an artist? Every hand goes up. But by the time you get to the 6th grade,
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you ask the same question to the same group of children, there's only about 4 or 5 hands that go up. Yeah. And there's, like, 4 or 5 that make fun of those kids, and so there there's that problem too. Right? There's the, you like art. You sing. I we we have a we have creativity in our house as well, and, and it it it that middle school age is when childhood dies because kids kill it. Other kids kill it, in my Yeah. You can you can no longer be who you wanna be because of social norms, what's cool, whatever else. And and and I and I and I see that happening in childhood. I see that happening in college. I see that happening when you first start working, when you be become a boss. Parts of who you were are lost to productivity, if you will. They're lost to social standards. Maybe take a minutes a few minutes and talk about breaking that because you've done that. I'm sure you've gotta repeat it, reinvent yourself. You said, you know, you you don't drink anymore. As for someone who's about 8 days away from 1 year, didn't go through a program. I just said, I'm done with it. I'm bored with it. I just cold turkey. My idea was, I listened to a book, and and they said, if you don't have the first one, you don't have the right. So I just I stopped. I just I was like, I'm gonna stop. I love it. Like, I I my idea was this. And and listen. If you wanna drink, people, great. Go do it. I'm not judging. I let it like but I felt as soon as I wanted to take the edge off, I lost my edge. Ah, okay. And I don't wanna have that. I like having my edge, and I and I and I think that's a better place to be. So my point is, how in the world can you get it back? How from what you've learned and what you teach and what you talk about,
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how do you get it back? How far back can we go back to that
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second grade, I'm an artist?
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How how can we do it? That well, it it has more to do with what you discover you have to get rid of than it does learning what it is that you need to accumulate. Because it's typically belief systems that we adopted. Just exactly like you were talking about the 3rd graders are are they're responding to the social pressure from others to conform or be acceptable or, you know, wear high fashion, you know, t shirts or something. It's it's Or full ties. Are a complete tie. Yeah. So it it has more to do with this uncovering what we gotta discard. We gotta things that we gotta throw away, you know, that the the those belief systems, like when, mom and dad are are introducing us to the concept of being responsible, and and why don't you be more like your brother and all this other weird stuff instead of allowing us to contain the individual.
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What's the, what's a universal what's a universal belief that you think is absolutely false? That's absolutely false. Well, from what Let's let's focus on America. And what what's an American belief system that you think is a lie?
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A a a typical belief system that I think is a lie is that we have to conform to certain standards in order to become worthwhile and acceptable. And that's simply not true. We are individuals. Every one of us has been made differently. God loves us just the way he made us, and he gave us gifts. And when we start to use them the way that god wants us to use them, then all of a sudden, we are in a unique position to not only enlighten and empower others, but especially to possibly deliver help deliver them from the things that are keeping them stuck.
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Yeah. You it blows me away, right, is being able to create art like, art. Right? Right? So if we sing, maybe play an in any instrument, draw Mhmm. You know, whatever it is. It's absolutely a prewired you can call it a god given gift. You can call it a prewired DNA gift. It is something that you cannot like, we're we're artists who are very good, whatever their field is. I could never train to that level where they begin. I could get better at drawing. I could get better at singing. I could get better at playing an instrument, but I can never pick up a guitar and be like, oh, that's how that work. I I would I would it I mean, I the amount of training it would take would be a lifetime to get where people who know it and feel it just start, if not beyond. And the fact that that gets absolutely smashed in our in our modern world where there's almost, like, no monetary value for the most part put to it because it's so hard to make it as an art artist in any of the respects. Mhmm. And you've smashed through that. And so and I don't know if that was by luck or just grit or f it. I don't care. This is what I'm doing, and it's my brand. And and letterfly.com is available, and I'm buying it. Like like, I feel like Yeah. My point is, how did you break through? Because so many people give up on that, and that becomes something they're gonna do later when they're made money in it. To talk through that, because I don't I don't get how you break through that ever.
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I think that part of the, life situation that I was born into, I mentioned to you earlier that it was frustrating because of my older brother who produced bizarre behavior that actually, gave me even though I it was traumatic and I responded to it by withdrawing, I ended up withdrawing into creativity and became probably a workaholic. I have been driven my whole life. I when I was a little kid, I was big enough to see out of the car. I saw the pinstriping on the other automobiles, and I had the thought I could do that. And when I got home, I proceeded to decorate my wagon and my bicycle. And then the next thing you know, the other kids in the neighborhood are seeing what I'm doing. They want me to do something for them, and I'd go, well, yeah. I could do that for you, but, and I was thinking, why don't they just do it themselves? And I think now that I look back, that that particular frustrating situation that I was born into is part of what allowed me to become great. So was it a bad situation to be born into all of a sudden? Now that there's a shift in perception, no. It's not. That's part of what allowed me to become great. You know what? It's funny. So many artists have
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such a like, and and if you were to get into it, I I you've teased it a couple of times. What was it your brother was doing? I I because now now you got me hooked in. I'm like, what was going on? What what what was your what was the odd behaviors your brother was doing? He, he had motor skills and he had a bizarre,
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intellect and they'd had no name for it at the time. But today it's known as Asperger's, which is a high functioning form of autism. He's a brilliant guy. He's up in the upper one tenth of a percentile of the intelligence quotient on the planet. He's brilliant, but he's got no social skills. And he was so brilliant. The kids that were teasing him on the way to school and stuff, he would he would just compose rebuttal on the spot that would just continue to infuriate the people that the kids that were teasing him.
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You know? And I I saw no sense in that. You know? But he did minds too. Like, just to know. Like, it's just different times. And you you fast forward, you know, 40 or years from now or so. Yeah. Whatever there's things we're doing now that's exactly happening the same, the understanding of it. And be be and and and not to dwell on that because I think what I find is and I see you see this in a lot of successful artists that that figure out the business component because, for whatever reason in art school, that's not taught. And and, like, I'd almost tell an art artist, if you wanna become a professional artist, go to business school because you already have the art part covered. Uh-huh. And then when you get done with business school, figure out which artist you need to study and apply those business things that you hate doing or at least understand it because then you can actually make a living at it. But if you just focus on the art and never do the business, you're not gonna get to do the art because you're not gonna make enough money to do it. So I know if that's good sound advice or not, but I've I'm telling my kids who have some kind of inclination for art. I'm like, learn the business first, learn how to be an entrepreneur, and then you're gonna already have this innate ability. You'll go be able to develop very quickly because your starting levels are off the charts. So, yeah, what what what's your advice to an artist that that or somebody who's an artist who's young, but most people who listen to this are, like, you know, thirties, forties, starting to hate their job Mhmm. Because they've never been promoted. What do you tell them to bring back that artist? Well, how do you get them out?
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Drip the the the secret that I've discovered was I was simply driven to the point where I was unstoppable. And you it's interesting. You said the thing to do is to accumulate a business sense, because you've already got well, I never did do that. I was just so driven to create, and I was always looking for an or or an arena that I had never, I had never, excelled in just for a challenge. You know, I go to the theater and and paint giant sceneries, and then I was a sign painter for a period. And one at one point in that career, I became obsessed with making signs the way they made them 200 years ago on plate glass with all kinds of effects and gold leaf and stuff, and then I do that for a while, and then I just, move on to the next exciting challenge. So I've never been, I just my career did not look like success, success, success. It just looked incredible, incredible, incredible. And then at the very end, now in my golden years, I'm I'm making an incredible living. Like you said before, I'm not a starving artist anymore. It's it's funny.
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We used to describe it as actually the same path of every entrepreneur that's successful. It's a it is. You you so if we're playing a video game, you you you got popped out legendary, and you had already the your starting spot on the idea of the pivot was already there. You didn't have you didn't have to train up or, you know, use some of your skill points toward it. It was already you're like, oh, I just gotta I gotta rotate to something else that makes money. And you just kinda kept doing that until you found the thing that made you lots of money, that made you happy. You know, like, oh, this is this is the legendary zone right here. And sometimes it wasn't because of something that I decided or I figured out or something. It was some
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aspect of the current graphic environment, like when the computer came out in the middle eighties to take over the sign paint sign painting business, that changed that whole game. So I had to find something else, and then that worked. I it worked putting airbrush murals on motor homes for 20 years until technology came up with, computer assisted paint graph, paint mask systems, and digital printed, wraps, and that just put the airbrush artist out of business. So Your your your bike idea,
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you're right. People do that because you do it, and you're the brand. Like, that's a letter fly design. Like like, it becomes you become branded like you can't buy a wrap for that. You can buy something that looks like it, but if you want the guy to come out, he shows up on his bike and goes and does it. And and that that's a whole different market where, you know, like, if you have a a a bike club or something, hey. Can you come do our bikes for us? That would be I I can't imagine that doesn't happen for you. But, like, you show up and you 10 bikes over a week or 2 or how long it takes, and you and they're like, we got all these done, so we match or it's a, you know, husband, wife kinda thing. And I I could see, like, this being, like, a way to, like, you know, you the like you said, the bikers care about so much about their bike and and the motorists that they they that's not the motor home group. They're gonna throw that thing away. The bike, they're gonna try to keep that thing for a long time. Right? And they wanna make it errors. That's part of that pull. You know, your base model for a bike is probably what? One fifth of the cost? Customization is the other 4 fifths. Like, so, I love that. I mean, that that's fantastic. And and you didn't you didn't discover and I think the the lesson here is you didn't discover that day 1 after running away and joining a circus. You discover that over a lifetime of experience.
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Evolving. Yeah. Evolution. Because at the end of the motor home career, I had been, invited by the men that owned the Harley Davidson dealerships who were building the upscale brick and mortar facilities that we have today, and they wanted giant murals in their buildings. So that's really the it was a serendipity. It was a happy accident going to the modern facility and then meeting the individuals who had motorcycles, and they said, hey. Would you come out to the parking lot and look at my bike? And that's where I figured it out. And so today, I have a route of Harley Davidson stores. I'm at a different Harley store every week for 7 months.
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And you when you show up there, people sign up to get their bike done. They pay you the money to do it. And Oh, yeah. That's awesome. Yeah. I love it. You gotta see the world. You gotta see the world doing it.
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Yeah. Definitely.
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Yep. Do you look back and go, damn it. Why did I do this 30 years ago?
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No. I don't do any this earlier. I don't do anything like that because 30 years ago, I was having a blast.
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Like, whatever I was doing back then, they told me I had a great time.
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Yeah.
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I don't remember any of it except I remember I had a great time and occasionally broke up in a case of handcuffs. Look. Fast forward a year. I ask this question sometimes, and and you're you're a year ahead now, and you're reflecting back on the year. You're about to next 12 months. It's so it's, you know, it's August 2025. What has happened over this last year now, the future, right, that you're most proud of?
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I've got, 6 books published. I've I spend a vacation in Portugal riding the most incredible horses in the world, And I have, a, a I'm a, a speaker in demand to inspire audiences of all kinds. In addition to continuing to serve my motorcycling customers at Harley Davidson stores. Yeah, definitely. I love what I do. There's no reason for me to not keep, I've got a friend in, I just visited him 2 days ago. He's he'll be 87, in a couple of next month. Last year, he said, Dave, when I, when my dad turned 85, he quit painting signs. And the first thing that happened was he lost, lost the dexterity in his hands. So I am not gonna quit painting signs and he's still very active, very creative, and he's just a dynamo. And it pretty much gave me a premonition or a or or a in, what do you call it? An intuitive clue in regards to what it is that I'm gonna be doing as I move forward in through my seventies and into my eighties.
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It will. Exactly. So one thing is, I believe some science backs this up, but I've heard this and I've heard this from, I mean, 100 of entrepreneurs every month. And I will tell you, the ones that have gotten back into entrepreneurship is because they retired. And after the 1 year of travel and taking off and playing golf and gaining £30, they're like they're like, my brain was dying. I I didn't feel like purpose. I didn't feel, like, connected. Yeah. The relaxation's good, but I am just bored, and I and I can feel myself getting away. And then what happens is a friend dies of a heart attack 2 years after before the this other person retires, and now they can't paint. And they can't because they let something go or, you know, and the idea of, I think, when I said I I stopped drinking, it wasn't because I had a problem. It's because I think the last 10 years of my life are gonna be better because of it. If I didn't, I I'll be sharper. I'll have more motor skills. I'll have and I think if you think about that in your own your own sense of you're spot on. And I think as advice to any entrepreneurs, you're not gonna stop. So get this idea of retirement out of your head. Just find something that makes you happy, that makes you money, that little Venn diagram, happy, capable, money. Right over in the middle of that is what you should be go chasing right now. Yep. Definitely.
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I like to I like to refer to what Clint Eastwood said. He's in his nineties, and somebody said, hey. How come you're nineties, whatever your age is, and you're still making movies. What's the secret? And he says, well, when I wake up in the morning, I don't let the old man get up. And that's pretty much, the mindset that I maintain. I don't think about, how it is to be the age that I am today. I Yeah. All I I'm I'm I'm focused on what I can accomplish with with where I am today and and how I can. I have a goal every day. I wanna make 3 people laugh, and I wanna piss 1 person off. Wow. And that's, like, a daily goal.
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If you're married, that could be 1 person, by the way, for the whole thing. I just want to be clear. Like, that one. You could make her happy 3 times and then piss her off once. All three different personalities based on what I've done that pissed her off. One new one will pop up, and I gotta make that one. She'd kill me. If she listens right now, I'm gonna get smacked when she gets home. So and that I made one person angry. Mission accomplished. There you go. Just I am following his advice, honey. Alright. Dave, who who hires you for speaking? So this is kinda like your call to action. Right? So, they can go to letterfly.com, and they can get ahold I'm sorry. Daveletterfly.com to get ahold of you. But, who who is the ideal place where you go speak, like, to hire you to come speak?
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I've I'm I'm a member of Toastmasters, so that network is introducing me to other, places. I'm a perfect fit at, like, an artist's guild because I'm, like, the perfect guy to poke fun at artists, you know, in front of a room full of artists. And I've been invited to the, the National Woman's, writing convention. It's, stilettos on steel. I've been invited to their, big convention next June, and I'm already preparing us, a speech to give to that group, and that'd be a group of women. And, there are other perfect, perfect fits for me also. So, most of the network, you know, naturally, since I'm rubbing elbows with bikers all the time, I speak at some of the hog rally, hog rally get togethers that they have, and then even little membership meetings at the at the at the at the different dealerships. And then naturally with my AA community. I'm I'm always speaking, in front of those. Yeah. Definitely.
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I think, I was gonna show this to you. So go to daveletterfly.com. Here, let me bring up that, banner real quick in a second. And here, I was gonna present that. And You guys can book.
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And that's where you can get a free download of this book. Hit the road and thrive. There it is. Adventure awaits you. And this is a guide book, and it's mostly about the mindset of not only an entrepreneur, but especially in it, a way of going about discovering not only adventure, but especially success with a different mindset while you are, and it's also a benefit for people who never intend to leave their living room. It'll also have some valuable insights, that will benefit those listeners also. So go to daveletterfly.com, and there's a place to put your email address, and we will send you a the manuscript as a, word file, and you'll get to read it right away. Hit the road and thrive.
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I love it. Definitely. Final question for you really is, what what was your, well, what was your main role in the in the circus? You had multiple ones. You can go through it, but what was the one you were known for?
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Probably the best known, I I was a dancing horse. I I had dancing horses. I made 3 they're called high school horses, meaning a horse that's schooled to the highest level. And in the course of 30 years, I made 3 dancing horses. So and I with my 3rd horse, I actually won the talent competition at the Sarasota International Circus Festival, in 1989, I believe.
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A day so, like, so you want the horse dancing?
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Yeah. I'm I'm riding the horse and then and the horse is doing the the different classical horsemanship moves.
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Okay. But you're not like doing a Chippendales like routine on top of it or something where you're like, you know, ripping off. No. No. No. No. No. No. No. Do like No. That's a different.
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No. That's a different form of horsemanship. This is the this is the more, dignified, this is the kind of entertainment
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that considered appropriate for royalty. Clarifying people. They're like, don't think this guy was, like, dripping on top of a horse and that was dancing, or, like, the the horse itself, like, grabs onto a gold pole and starts spinning around it. No. No. No. There's, like, actual form of questioning type. See? Yeah. Class I have to make one guy laugh today. I didn't do it on the other show, so I have to get you to the giggle a little bit. I mean, so Go ahead. Make them laugh. It's your rule, not my rule. I don't try to make anyone laugh. I just I just ask questions. Dave, thank you for coming on today. This is, this is an inspiring story. I love, I love it as you know, and and I'm and I and there's way more to your story, and and I think if you could, you know, listen to his book, or read the book and and listen to Dave speak because it's not all positive. Right? There's plenty of ups and downs and hate and loves and all the things that come in between and loss. And I think, you know, if someone Googles you, they'll see a lot of that. And some of my research, I was kind of looking up, get ready for our stuff. I was like, man, you got just you got it all packed in there and a lot more to go. So I appreciate you so much. I do mean it sincerely. Thank you so much for coming in to, to the show that you're doing. Thanks
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for having me.
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Absolutely. Daveletterfly.com. Let me put that up there again. Or, if you need your bike, listen. The the the, you know, get the book at daveletterfly.com just like it sounds. But letterfly.com, if you wanna see some of his work. Like, I don't ride bikes because, I've never been on a motorcycle. I have no intention to ever go on a motorcycle. I know I'll lay that thing down. Like, this is why I don't never go skiing because I I I'd see the moguls. I'm like, f it first day. Let's go for it. Like, that's what my mindset says. Stay away from things that end up hitting trees. That's my that's my thinking. Yeah. But check out his really you guys will stuff on letterfly.com as well. Dave, thank you. I wanna put you in the periwinkle room. I'll be back, and and I appreciate coming on today.
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Thank you.
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Hey. Thank you everyone who listened today. And and, you know, for our show, we, you know, we go live quite a bit, and and and Dave Letterfly, Notor, with a k, but just look Google Letterfly. That's that's how you find him because, that's how he's known. And, man, this guy this guy, he's got an interesting interesting background. Very, very cool stuff. If you get a chance, if you're a bike, you know, if you you ride some machines like that, get get get your bike done by his like, you know, find find when he's gonna be in your town and get it done. It's pretty cool stuff. It's, it's there's a beauty in the simplicity in in the in the in what he does. So just check it out. Thank you guys for listening. Get out there. Go unleash your entrepreneur. Cut ties, the things that hold you back, things you think, the way you think the things you assume to be true or have always been told true. Challenge it. The worst you'll find is that you were, you were right. And then if you found out you were wrong, you've got a whole new world ahead of you, to go do that. But thank you so much. Till next time. Go unleash your entrepreneur.




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