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Hi. I'm your host, Thomas Helfrich. Today, we're gonna be talking about AI content marketing and how you might not be the right person to do it. Maybe the robot should do it. This is gonna be a fun, heated discussion full of circuitry, algorithms, and a touch of coffee. Why? Because coffee's delicious. The other stuff I'm not so sure about. Hey. We're on a mission here at Never Been Promoted to help you get better at entrepreneurship. We're doing this through the stories and teachings and learning from other entrepreneurs. See, to become a good entrepreneur, to become an entrepreneur, you have to cut the tie to the shit that's holding you back. That's right. I said a bad word. I don't think shit's actually a bad word at this point. It's on TV. But the truth is you really need to do that. And to become successful as an entrepreneur, you're gonna find all these little things in life that are holding you back, excuses, the fears, the senses of entitlement, even just maybe some people in your life. You gotta be prepared to let that go so you can unleash. Today, we have a guest that's gonna be talking about this AI content. But before you do, go to youtube.com. If you can, jump on there. It's fun. It's a good place to be. And, go ahead and look for the, the idea that says never been promoted. Also, check out never been promoted.com. Both of those places are awesome places to get content and stay up to date because we go live a lot, and we have a lot of content coming out this fall. So enough shameless promotion. Let's go and, let's go grab somebody here. Let's go grab mister Richard McBeath. How are you, man? Good, man. How you doing? I'm good. You're the you're the cofounder. I won't take away from your founder, but, clearly, they're too lazy to come on the show today. So we're gonna say you're the founder cofounder of, Captain Content. You guys really focus a lot on the AI stuff, don't you? It's kinda kinda fun. Yeah. We sort of drifted into that. Yeah. Yeah. We didn't. We do now.
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Best friends with the robots.
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Oh, you should. And I know you have an accent. It sounds like maybe Alabama, New Orleans. That's right. Yeah. It's a little further south,
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down there in, in Sydney, Australia.
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And where do you you live in LA now? Yeah. Yeah. I've been here for, like, 10 years. Do you feel like you just need to follow the most expensive real estate and rental communities possible and say, you know what? I don't think this is expensive enough.
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Man, I it's funny because I spent 4 years in Dubai before coming here. And then, yeah, and then shot into LA, and I I thought Dubai was expensive. And and LA is just taking the cake.
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You know, you can move to, like, a Saint Louis, Missouri and and spend, like, $1500 to get 4 bedrooms and probably a an acre.
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Yeah.
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Am I welcome in that? Am I welcome there? You're definitely welcome there. No one will talk to you, but you'll be welcome there. They they won't recognize you're all about my accent. I think that guy is from the south, I think. Nothing new then. That's what I get here as well. Really? That's crazy. You know what? You should tell them you work in AI and you're not afraid to use it.
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That's right. My flex.
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What's your AI flex? Right. Listen. Okay. So tell me something, about cap or, Content Captain. You know, give me the one minute on it. Back up a little on how you guys formed it, and then let's get into, like, why it's different. So start start with just kind of the the pitch on it and then, back up how you guys kinda got that built. Yeah. So, I mean, the the the pitch on it is that, like, marketing is hard.
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And and I think that, like, AI is actually even harder. And meshing the 2 together has been been a real challenge. And I think when people first think of like AI marketing, they think of like blog articles, and marketing itself has, you know, it it's it's got so many sort of, strings attached to that sort of bow. And and what, what Captain is is, is setting out to do is, like, combine the robots with content marketing across, like, all of those touch points from everything from like social to web, cross channel. So looking at different media types, like audio, imagery, video, text, and looking at ways that we can like automate that process. You know, we're not entirely about eliminating the human, like the human race, that they're still required to get things done, but, for us, we're just optimizing on quality. So how do we make like AI content quality insightful, real, humanized, and and put that on sort of, like, somewhat some like autopilot?
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You know, and, you know, we'll get into the weeds a bit that you know, I I still wanna take that it's very dangerous to automate. So automation and AI are different things. Everyone I I will repeat that too many times. They are separate technologies Mhmm. Completely. One may use the other, and the other may use the other as well. So automation may work based on an AI recommendation. AI may automate based on, its own recommendation, or just a process like, hey. It's been told as a as a I'll run them to do something, like, write and then caption. Like, right, that's a automation of forms. Putting those two things together, though, when content and your brand's involved really puckers up the old butthole a little bit on me. I'll tell you what. It goes like that. Like, I'm like, you know, I'm not sure I wanna do that. Give me a get me I I cannot imagine that's not one of your major objections. Price aside because it's value. It's all there. It should be there. Because if you can do it,
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awesome. But, man, how do you how do you get me unpuckered on that one? Yeah. I mean, again, it's not not about sort of like automation doesn't mean that it that it needs to be sent out into the wild without sort of without touching it, without without seeing it, without doing anything. There's just parts of the process that can be automated. So you can automatically conduct research. Okay. Good example. So our engine, like on Captian, will automatically go out into Google and research a topic that you're gonna create content on. So it heads out into Google, and it essentially, like, as you would as a human, you'd go in and you touched it. You type in different search phrases to find information and data and insights and statistics around a specific topic like that you're that you're that you're researching for. Historically, you needed to do that manually. Now we've sort of automated that process. So we automatically pull in all of that research and all of that information. So then you can select what you want to include in the, in the content. So there's a number of sort of like elements to, to automation and, and, and AI, but I don't think it's about, it's about saying, like, turn it on, set it, forget it, walk away. Like your brand is your brand is all is is all okay with, you know, being being being taken by the robots. Not not not at all. We're we're just not there yet. Yeah. But certain elements just, you know, with with automation AI is it's it it can be done. So it's more about getting the content. Okay. So let's walk through a use case.
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I'm we have, you know, agencies. So go through a marketing agency that focuses on website development, let's say, like, it's a use case. Take me through the use case of how they use a tool and a technology like yours. Yeah. Okay. Cool. So, I mean, first and foremost,
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like, as a as any business or brand, like you wanna establish what your, like, what your strategy is, like what your your marketing strategy is. And in, in order to do that, you need to look at a number of different factors, but very much around, like, what your products and services are. So what is it that you're offering consumers and then build build your strategy off the back of that. Now captain basically automates this, and and I'll explain that. So as a new user, you would come into captain, you would put your website URL into captain. Kapton then automatically goes off into your domain, into your website, scrapes all the content. So it pulls everything together, then automatically analyzes all your products, your services, your brand tone of voice to understand sort of who you are and and what you offer. And then from that, it then looks at what sort of like what topics you could cover, or discuss or create content around that are related to your products and services. So that's sort of like an automated process. And and with Captan, it will sort of like map out first and foremost that that strategy. Then the next thing is obviously to to execute on that strategy. So now you wanna start creating content around those topics that, that, are related to your business. And that's where sort of like captain also steps in to say, right, you've now agreed with us, the robots, that these topics are, like, on point. Let's now start to create content. So as I mentioned, it goes out into Google and it researches the different sort of finds insights and research around these different topics, pulls that in, into into captions and allows you to make sure that everything lines up. All the sources that are gonna be included are legitimate and real. And then you can click to yeah. Because you know, like AI, it's like, it was one of the and and I know I'm sort of like, jump around it. When we started using AI as a tool for ourselves and our own business initially, what we found was you go in and you tell it to do something. And it was almost like when you tell AI to do something, it's almost like an order that it cannot say no to. So if you went into, you know, AI and said, I don't know, create me some content about, I don't know, the the the population of like Los Angeles. Right? And it would say essentially take that as like, it has to come back with content around the population of Los Angeles, but even if it doesn't know it, it's gonna tell you it does. So it became known as like the best bullshitter on planet earth because it was like, yep. Population of Los Angeles is a 1000000 people, a 104,6000000
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people. And it's like, oh, according to what It's counting all the illegal people that are there, just to be clear. Like, you know, it's not you're not sensitive to that.
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So, so so with, with AI, we had this real problem that we were trying to create content, and it was pulling in like erroneous data and stats and research. So so for us, we needed to we needed to solve that, which is why we built that that re that automated, like, research engine. So AI is really just the is just the brains around pulling all these bits and pieces together to create a narrative. And and I often like, when I'm speaking to people around sort of the power of AI, I always I I use the analogy of, of, like, a of a chef. Right? Like, a chef is like, if you give a chef 0 ingredients, so essentially, like, 0 inputs, 0 ingredients, and tell that chef to, like, make you this incredible dish. Like, you just want something amazing, 0 ingredients. Like, the chef is highly likely gonna come back with, like, dog's dinner. Right? Like a bland, boring, shitty dish. But if you give the chef all these ingredients, all these different inputs, in our case, research insights, all that, You feed it with all this this rich information or you give it all the ingredients. The chef's gonna come back with something amazing. So the chef in this instance is taking, like, the in is taking the ingredients or the information and and turning it into something amazing. And I think that, like, I think so many people get this wrong when they look at AI and content. They think that they can come in and essentially they can come into the engine or they can go to the chef and ask the chef in a different way to make that beautiful dish without giving it, like, the chef any additional Yeah.
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Well, you're telling it to make a steak dinner and giving it lamb. That's right. Yeah. I'm trying to dress it up, and you didn't give me anything else to go with it. The the idea with AI, I think in particular, is really good, at least in my opinion. Right? When, like, you're asking it strategic questions and specifically around, like, hey. How does this math work with this part of the business, and what strategy can I do to reduce cost? And, you know, and and or looking at a an offer and saying, hey. What would what would my buyer be concerned about if they are this? And so when you put all that data into what you're doing, in your tool and your technology that you guys have, are you putting in, hey. Here's our goals. Here's our strategies. Here's how we feel about this. Never talk about that. You know, like like, do do you put all this stuff in as a preloaded Yeah. If I was writing it, I would never and always in these, and I I'll try to use, you know, wry humor where appropriate. Like like, is that the stuff that comes into it and then it goes out and gets proper research and and then Uh-huh. The others and Yeah. So when you're, like, onboard to the product
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and and, like, this is talking captain, it should be any sort of solution AI. Like, we first define the businesses, like, goals, like, objectives, the problem solution that they're solving, the brand's tone. So and this is all, again, like, automatically collected, but gives you the the opportunity that all the the, the ability to to tweak it and change it. So, again, everything is about the input. So it needs to be aligned with, like, with again, the the brands, like the brands, products, services, mission, vision, brand tone, and, and look, it does a really amazing job at getting you to a, like kicking you far down the path. But like, do I feel that like any AI sort of content tool on earth is it gets you, like, to the finish line. Like, no. Do we? Like, no. But we certainly I think we do a pretty damn good job of getting you getting you pretty close. I think a good metaphor in that is right. You know,
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you need to train for the marathon. Mhmm. It'll just run 25.6 of the miles. You gotta run the last mile, but you still gotta train for it. Exactly. So you gotta get ready. You gotta be ready to run at any point. But if you get it if you trained well enough and you enter the race and you say, okay. I go do it. I'm gonna finish it though so I can cross the line. You're you're the last mile. On yours, though, like, let's say we have this YouTube. We have this YouTube. This is live right now. Right? And and and what can I take what can I do with something like this? As if this is my first piece of content, and this is how we generate a lot of the content I have for LinkedIn and other places, newsletters, where how do I take a video, which is the canonical source of that, which everything we say in this is effectively true because it's what we're saying. So what whatever we're being quoted in this is up to us. GPT or AI or whatever else can leverage it and say, hey. They said that. How do I use a piece of video content, audio, whatever transcription into what you're doing? That's awesome. It's almost like we've pre prepared these questions, but I know I did. I mean, I'm I'm well, I'm completely prepared for this. I spent days getting away from this. I am embarrassed that you have not. I mean, I I mean, you're you're going solo mode. Yeah. You're basically yeah. You you you're prompting me.
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So what's what's, what's exciting is for this this that specific example you've just given is a feature of Captain where you could actually just like paste in the YouTube URL or upload the MP 4, MP 3, add the link to the podcast into Captum, and it will essentially automatically transcribe this entire thing. And depending on sort of like well, the topic of the the discussion, which was around, you know, AI content marketing, It will pull specific quotes from this entire transcription, and it will insert that into the actual, like, final written piece of content. So it'll take it'll know that it's like a quote from you and it will quote you. It will quote me. It might paraphrase this. It'll then if we've conducted 3rd party, like, research Google research, automated Google research, it'll layer on top any sort of, like, any insights that we've collected from third party sources. So then you've got sort of like, we've got quotes from you. We've got quotes from me. We've got, 3rd party research. And and actually the, the third piece of the the pie that we've built out is is an ability to actually, like, send anyone a link, around what the, around the campaign or the topic of the content that you're creating. So you can just generate link. I can send it to you and say, hey, Tom. I'm, I'm we're creating a campaign about, like, the power of podcasting. Right? We'd love to get your perspective. And on that, you'll click that link, and you'll literally just record your thoughts, feelings, perspective, experience. The minute you finish, that's sent back into captain, and it's automatically transcribed. And once again, it'll take, like, Thomas's quotes and inject that into the content. So it's make it's making blog articles as the end product of this? So that's that's like I'd probably say it's, like, 20% of the product. So, yeah, a blog article is certainly, like, what we refer to as, like, the anchor piece of content. So that's like the long form piece of content that has like all the juice, all the details in it. And then it starts to be it starts to get repurposed. So it gets repurposed into a handful of different assets, and and I'll just cover the exciting ones. But like, obviously, like social posts, newsletter, it gets turned into a a downloadable, like, infographic.
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So it'll be like a branded infographic. So it turns it into like, you know, it creates an image that goes with the using AI, creates an image. Let me let me jump in on that one just a second. So so it's gonna create a bunch of stuff. So so my canonical is gonna be this. So I'm gonna do this afterwards. You're gonna give me a free free free download because I have shiny object syndrome and I'll sign up for a whole year, which is what you want. But then I'll be like, oh, I need my money back because I didn't mean to I didn't use it. Go. So what I wanna do is I'm gonna upload a video. Mhmm. I'm gonna download this when we're done. So we're gonna so part of it when you have okay. So this is why I'm gonna jump in back to this graphics thing. But what what I'm hearing, which is awesome, is I can actually then take this content knowing that I'm gonna use a technology like this to set it up so it can work better. So I I'll be like, hey, Richard. Can you tell me for for content captain, what are the 5 main things you need to do? And you're gonna say it. It's gonna make its way into your content because it's gonna pick those up as a as a listicle of some sort, something very important. And so I can say, hey. This I think this next topic is very important. AI will pick up on those words, and you'll be like, yeah. It's very important because and you put it up, and it and it goes and does it. So you when you record your content you're doing, you could do it in a way knowing that downstream, it'll influence how things are written. Is that fair? Yeah. Okay. So I'm gonna take this. I upload it. One thing I have a question on is what you just described, Informatic. Let's say I was doing a I needed a 1 page sales deck on a new service line. This is actually a true true scenario going on. Now we have new service line, for instance, relevant, or we verify guys like you and other agencies, ability to do what it is you say you could do. Would I be able to kind of read off the benefits, what it is, and it would come back with some type
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of visual on that?
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The benefits of your of your product, you mean? Yeah. It's a new product service. Could I say, hey, this is the pricing plan. This is what you get. Would it be able to kind of create that 1 page sales sheet for me of some sort? Yeah. Yeah. That's the idea
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is that essentially you can, you can sort of plug into captain your, your, your, your desired content output around a specific topic, whether it's a new product launch. So we have a campaign type around like company announcements, it's called. And if you have like a new product launch or you've hit a milestone or you you've got you've made a new hire, whatever it is, you can enter that like into into captain. In fact, like, if you wanna provide the details around it, you don't wanna enter, like, write it in or whatever it is. You can just click talk, just chat to captain. Like, look, we launched this new product, the benefits are you can be borderline incoherent And,
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an AI captain will lead you to It does a good job. It does a good job for us ADD folks. It's like Yeah. Yeah. Yeah. That was directed to you. No. It was so I'm sorry. I was listening. I was reading something else. What'd you say? No. My my point is, like, when I when I see a tool like this and then it's it's like, hey. Here's your, you know, your video. And and when it's doing it, like, I could be like can I give it inputs? Like, you wanna tie it all together. Right? Here's the video. Here's the original link for it. Whatever else. Right? And it's like, you wanna say, hey. See the full interview here. Social media post anchors back to the to the blog, you know, and it goes, hey. Here's the video here, the social media, if you wanna read the whole story, some other insights, and some infographics. The point is it kind of creates the whole set of which then you're saying, guys, this is a great start team. Go add your images. Mhmm. Go go it'll just standard call to actions it'll do. Like like, tell me where how much a hue I guess the long question is, where does a human come in? What's the lift to finish typically on? Let's say for a for a content campaign that goes social video. It's got some audio components. This has all this stuff together. How much human is still involved with that after?
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So definitely like it's it's pretty much like the review process. Right? Or the editing process, let's say. So once you've, like, you know, once you've, you've you've established that the the topic, there's a specific topic you wanna you wanna create content around, which, you know, Captain has also provided you with, you know, this content calendar, and you can change and and update however you like, but it is based on your your products and services and businesses. You'll click to create. It'll create all this content. So it automatically creates, you know, like the article, the social post, the newsletter. It creates the infographic. We haven't got onto the podcast, the fully automated monologue dialogue podcast that it creates yet. And this is probably my favorite feature, but it will create this whole suite of sales marketing assets. It's then for you to go in and just be like, right, let's make sure that it's like, it's it's on brief, it's on brand, it's, you know, cross the t's dot the i's sort of thing. You can publish it all from captain directly so you can publish it to your website, to your social accounts. And then you, you, you, you brought up sort of like, the, the, the, the next step, which is like now you've published it to your, like, to your site. You know, you need to make sure that there's like calls to action. So the reason you're publishing content is obviously to sell like a product or service. So at least get somebody from that content to a to a destination. Like,
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I haven't come across a time where it's typically just a case of, I know this is just all, you know, feel good. Just wanted to to blurt it out. So And we do a lot of content where I don't ask for anything. It's just it's it's to get people to say, hey. I like reading that guy's stuff. Yeah. And and you hit him every it's more of the Alex Ramose approach. Right? You might hit him on the 10th one and say, hey. Here's something. Go check it out, you know, to do that. Yeah. When you're when you're when you guys are doing this, you know, you can apply this to any industry. But is your you know, either be like a solo someone just starting out to, you know, Coca Cola could use your guys' stuff to help work through things. But for you, who you know, every company's got a niche down. You know, you gotta trade a create a monopoly without creating one. Right? Who do you focus on? Are you helping agencies just do their stuff better for their people? Are you helping small business? Because because the problem I see in your company is it could be applied anywhere, and that's tough. So you got to go who's buying and and, you know, so who who do you guys focus on specifically in this? That is the problem.
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So that
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It is. And and and I have another follow-up, but I'm not gonna AD slam me with it yet. It's hard. Like this is our biggest challenge right now,
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in in the business is is identifying like our ideal customer profile or our ICP, because what we see at captain is everyone you've just mentioned. So we see like either it's like solopreneurs or consultants that are leveraging it, or like the mom and pop shop down the road that we've got, like, HVAC companies that that use it. And then we've got the, like, multibillion dollar public companies that are leveraging the that leveraging it. And we've also got, like, agencies. So agencies that are essentially, like, you know, using it for all of their clients. So it's like it's without a doubt our biggest challenge right now. It's like, where do we focus? And it's
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If you only knew a company, instantly relevant. This is what we do. We help you with that. So we'll take that offline. I'll help you focus that in because because that problem, by the way, the reason I could spot that is because I deal with this all the time, is that when you have a great product or service that's applicable everywhere and you're looking at it it the the sky was your was your market, all of a sudden, you're just like, occasionally, a raindrop falls down and falls in your bucket. You're like, I have no idea why that raindrop fell here. You're like, I don't know where to go invest my time, money, or ads because because because it just seems they seem to fall out of the cracks and fines, which is an inbound strategy, and it's very hard to do attribution. But when you when you go own a certain space and, like, specifically and not the solution what your guys' answer is, but typically, you wanna find some group that already is talking to 100 each. So agency marketing consultants are great ones because then they're like, you know, they're talking to marketing departments, and it's like, those are the people that end up using it, but you're talking to maybe a 100 that can touch 10,000. Right? Yeah. And and then that way, you just go after them, and they're like, oh, hell yeah. Affiliate program done. It's in. And then and then you're you got your traction. I mean, it's interesting because You gotta focus on that. You you know, that's that's the hard part.
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That is that is. And that was one of the insights that we had. Right? So we we, we basically came out of say, like, closed beta in in October, end of October last year. But it was a product that we built in house for ourselves initially, and we were, like, hitting up brands directly to start with. So knocking on doors, saying the brands is what we got, and they're like, oh, shit. This is awesome. But we love this. Speak to our, like, our agency, our growth consultant, our fractional CMO, and then we go speak to them and they're like, oh, man. This is epic. Can I use this for my other clients? So it was like, obvious light bulb moment. Right? Not really light bulb. It's just like, well, yeah, this is this is great. Like, this is just this is immediate distribution. So network effects sort of thing. So we ended up, like, white labeling the the platform for agencies because they can then offer it as a product to their to their clients, to their customers, which has worked well for us. But but again, we, you know, we just continue to see, we we will see that there's like a trend at the moment with, like, like I said, service based businesses specifically in, like, like plumbing and HVAC and tilers and these businesses that I wouldn't have in a 1000000 years imagined to have been, like, potential customers, but it's easy, mate. I I mean, you mentioned it before, like, shiny objects in German, and I think that I think every founder is is is guilty of it consistently. Right? Is that you you see a you sniff an opportunity over here, and you and you start running. And then and then all of a sudden, you're you're in sort of the no man's land, and and there's, you know, there's signs going every single way. So I think that we're, we're like, we've got an amazing product and we've got like incredible customers.
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But we are still just trying to determine, like, who is that, Who is that? And as you're as you're listening to this people, you know, you know, entrepreneurs, soon to be entrepreneurs out there, this is a real problem. It's a good problem to face where you have something it's really good. And and here's the challenge, and this is the follow-up question I had with yours was, you know, GPT 5 o could nuke your entire company potentially. And and it and it's and if you're using anything like that, they are looking at what people do and how they leverage it to be more efficient and effective. And you've seen every iteration of this. So, you know, one of the value usually is is in the elegant solutioning of the latest and greatest of OpenAI, which is from a LLM model and then the other things that connects with. Right? Because if you could put it into one spot, which, you know, we do video, we do this, that, you you you start making it easier for people to use these technologies in one place. It doesn't matter what the latest is because they're it's harder to do it there. And so how are you guys battling? I guess that because, you know, until you found your niche, then you're at risk of the next model just kinda wiping out your everybody. Yeah. So so what do you guys do to battle that if anything? Because that's a real threat to what you guys do for right now is is the latest version of whatever LLM comes out from Google or whatever.
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A 100%. And I think that, like, one thing that we haven't really touched on is that where where this business actually began was we were creating, like, we're creating these monetization tools or automated calls to action that are inserted into into, like, article content. So when you publish a piece of content or an article on your site, it's really important that you then start to optimize it for conversion. So you start to insert calls to action and different engagement tools to get users to, like, although they're reading an article about, I don't know, content marketing, that they know that, like, Captain is a solution or the product for, like, for the for the problem that they're looking to solve. So we we created this entire sort of suite of of tools that are automatically injected into content to get users from that article to the destination. So a lot of the, a lot of the perform we then get performance data from that. Right? So when a user lands on an article and they start clicking on our different calls to action and they start playing the podcast that we create and and start to, like, sign up, you know, download lead magnets that we inject into the into the article, etcetera, we get a lot of performance, like, data from the back of that. So we get to see, like, what articles or the topics that that, users are most engaged with. And that's actually the data that's fed back into the engine that defines the content strategy. So so for us, it's like the actual content creation component. You're absolutely right. That that's not something I'd ever wanna just like hang my hat on to be like, this is like, we are gonna be we are gonna be just the the content creation engine. It just so happens that like content creation is a component of captain just as a result of us having these tools that are injected into the content, the strategy that can be created. It was just, it was an obvious next step to say, well, like, shit, Now that we're we're doing all that, we might as well allow users or customers to to actually create the content. So so that's that's really where we're where we're like, what we're sort of like hanging our hat on. And and I mentioned earlier, you know, things like we now create we automatically, like, in an instant, the second an article is published, doesn't need to be published from captan, can be on any like, your website and you could have created it anywhere. The second that article, like, lands, is published live, our engine will automatically convert it into a into a podcast and a dialogue podcast. So 2 people having a really conversational discussion about the topic and the contents of the article. And we also do, like, automated voice cloning. So, like, you can just sit there on on captain 30 seconds. You can just sit and chat about any about the weather, about you, you know, how much you love your dog. We just need to hear, like, you know, how you how you speak and your your, your sort of personality behind your tone, and then we'll get your voice, clone it, and you'll have, like, a a host and a guest, and you can be the guest or the expert, and you'll have this, like, have this really engaging discussion. And and, I mean, you you you might be absolutely surprised, shocked, scared, laugh at it, like, as in, like, where it sits being a a professional sort of podcaster, but it's honestly incredible. Like I get it. The quality's off the charts.
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Yeah. I mean, it it it I and I think, I think that's a future of some podcasting too is just, you know, it's really smart thoughts and it's it's a bit scary with it. I know a great use case I would always do is if right as we're doing this, as soon as, you know, whatever, it's a plug in, no matter where I record this or whatever tool it goes through, If it could automatically just like, this is our automation AI. If it could take original content, like being like I think I think the technology feature would be smart enough to know that this is an original conversation. I think you could figure it out now, but to know it in real time, because without it, you would be like, hey, we can't really use that because it's it's recycled AI. Like, you know, not the anyway, the point being is you take original content, immediately plugs in, and then a minute later, your blog's written. The posts are out. It's already promoting it. It's already gotten on an ad schedule. It's like, we're good. It's off. Like, I don't need a team for that. I need a credit card. Like, just to
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That's right. And I mean, like, I suppose in in our in our sort of world, it's our goal in the sense to, like, create content that's that's engaging, that helps like promote your business and your brand using different mediums. So like audio is so powerful. And we've really focused a lot on, on, on audio over the last couple of months. But we, we're not trying to, to claim that, like, we are, you know, it's like coming to you, Tom, and saying like, you don't need to do this anymore. Like, we can take it because it's not, it's not a replacement of this, but it's very much like a scalable way to make the content that you're already creating, like, really engaging.
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Yeah. So yeah. What's the, what's the gotchas in this? Like, what's the okay. You know, don't ever do this, though, while you're while you're using our tech your technology specifically, like, we won't we won't talk anybody others, but what should people never do?
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With Kapton?
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Yeah. When they're using it. Like, what what what is a this will ruin your content. This would not work well if you did. If you're thinking this and a lot of people would go to this,
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what would it be? I mean, look, I've seen, I've seen some like customers just literally like putting it on, trying to put it on autopilot. Like, we don't allow you just to, like, publish without reviewing, but I've definitely seen people just, like, click, create, publish, click, create, publish, you know, just like just doing this, like, 3 little triangle. They're just like and I'm just saying that that they're just like publishing publishing content with without without reviewing. So I don't think that's, like, specific to our our product that you shouldn't do, but I think, I think just generally speaking, it's like, you shouldn't go into any product or anything, when they, even when they say like, oh, like fully automated and an AI and everything, like, you're still gonna have to get your bum off the seat and actually still do something. So I think that's often a bit of an expectation like now with AI is that people do feel that,
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it should be like cheaper and they literally shouldn't have to do a thing. And Yeah. Well, those that's not gonna work because that's that's the people that will fail. How do you guys get past the, AI auto checkers? And and what I mean is I think they're kinda a lot of people, you know, will I think some algorithms sort of pick up if it's AI written or not. And which I I question this because I've flat out written posts, and it said that AI wrote it. And I'm like, I don't write that well for it to say that. Like, it's 98% AI written. I'm like because I used good sentence structure and word choice. Like like I have, so I have to put the word like, so like I have to do things that would never do. Like, so
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they put the, they put the American constitution into this and it came out that it was, it was AI.
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Yeah. Maybe it was. The
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aliens.
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So so, I mean, the Wouldn't it be funny, like, if the whole the whole history of the world was actually from the past Yeah. Is actually from the future. And maybe like it we'll go back to time to rewrite it to get to the effect of where it is. And we later learn that's when we have the the serendipitous moment. We're like,
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well, shit. We are in a video game. We are just characters in a video game. We are just NPCs. So I take I take those those, sort of like legitimacy checkers with like a grain of salt. But but it's important that obviously like the content is is is humanized and and and we have spent like an outrageous amount of time, in fine tuning the, the output. Like every time I see or hear the word delve, it literally like sends shutters down right now. About transcends
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into the, what what is the, the the, tapestry Yeah. Of the landscape Yeah. Of which it grows and then the nature of it, it drives.
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And revolutionizes. So so there's, there's some dead giveaways. If you've been in AI for, I don't know, not even long enough, just somewhat, you start to literally see how, like you'll see AI, like in an instant. And, and for us, we've actually like, we've blacklisted like, specific words because we're just like we it's just a it it's just not right. So and that's that's really, like, why we've why we spend so much time on those inputs, why we encourage everyone to get, send out links, to get experts perspectives, and get contributions from And and that's a great way to keep it, so it's it's wouldn't be because that that that should be unless they use AI, of course, to write that. But, anyway No. They've gotta they've gotta do it audio. That's the beauty of it. So you have to speak it unless they've got some, like, audio. List of reading it. Yeah. Yeah. Yeah. So I delve into the tapestry of the landscape.
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I'm gonna read it in a aspect. Alright. So, guys, if you do a quote, just just come up with gibberish. It's fine. It's fine. It'll be better accepted and read better. So this will be this is gonna be the hardest question I ask you for sure. Who who do you want to get a hold of you?
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What do you mean?
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Right. You don't know your market. That's great. Good job, guys. No. So who who do you want in in this thing so, like, pick 1. Who are you gonna help best tomorrow if they call you?
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So look, my my my, like, sole purpose with starting this, and and I think I just can't shake it, is like, I wanna help start ups. I've been like a failed founder numerous times. I've built, like, many business spends, like, lots of money on my own, like, previous sort of, previous businesses. And and even like with this business, you know, I I understand like how hard it is and I understand how hard marketing is. I've been doing marketing for now, like, like 18 or 19 years and it's really hard. And I think for like the large majority of like, small businesses or startups, you know, the the founders are typically experts in the industry or vertical that they're starting the business. They're not experts in marketing and and sales. Right? So it's like I I worked for a number of, like, Fintech startups and, you know, the, the founder was, an expert in, in art buying and, and finance because it was an art investment platform or they were in, they're an expert in investing in farmland and, and real estate investing and all this sort of stuff. And and what I consistently saw was, like, they understand, like, how that element of the business works, but not how to actually grow up and scale. And and something I've, I've been kinda like preaching for for some time now is that it's just never the best product or service that wins. It's, it's the best marketing. So you can have the best product in the world. But if it's one, if nobody knows about it, then it's dead in the water, but it's just, it's really hard. So for, for us and, and for me, like, it's, it's generally just like startups with little to like no team that, that, that we are sort of like, you know, focused on, on really helping. But again, then we'll get the big guys, like, you know, the, the NASDAQ $2,000,000,000 company come knocking on the door and, and we don't even have an annual plan. And they're like, well, can we just pay an annual plan? It's like, yes, you can. The answer is yes. It's just,
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I may want because you're whenever a company comes to you, all of a sudden your $100 a month plan just became 4,000. And you're like, you know what? It's less than an employee. It's super helpful, and we give you great support. And now you're like, let's sell more of those. Yeah. Because they don't. Here, I I'm gonna give an entrepreneur advice, and you can do this faster than you think entrepreneurs. You can sell a corporation an annual license if it has the value of being less than it would be to hire an employee and that what you do or your service or product does more than what that employee or a couple of employees could do. So it's an immediate value proposition. The CFO could be like, oh, we don't need those 2 hires. We have this outsourced company. Awesome. I saved 2 hires off the books. Here's your budget. Have at it. Here's the thing. They're not emotionally attached to that money. It's just a budget. They gotta keep their job. They're emotionally attached to not even their job. It's to what their job provides, which is a salary, which allows them to have fun on the weekends. That's what people in corporations care about. Now an owner, a founder, same suit, different pocket. Oh, the money's thought of differently. Like, well, if I take money and give it to you, that means I can't pay myself for an employee. So the point is, I think you go after the Nasdaq's with this thing all day long and and just get annual contracts, learn from them, and keep you know, they specifically, if I if I fast forward 10 years to your company and you could say, hey. We create your we have a model that doesn't look outside the model. That way, you could put all your data into it. And then that way it's not your stuff's not being shared and your your you know, the the point that'll become a part of AI in the future is, non publicly shared LLMs that allow you to do the same things with your own thoughts and brand. And that way people can't copy it, and your stuff's not out there in any way for anyone else to copy.
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Yeah. Well, maybe we get that. We, because we, we have this, like, we have this research hub that we call it on the, on the platform, which allows you to upload, like, you know, different docs, PDFs, whatever information you've got from your company, dump it in there. Because when you're creating content, our engine will sift through it and pull out the. Yeah. Pull out relevant facts or things you you've said it's okay to be in there. Right. That we often get like, you know, like how closed is this? How, how private is this? And, and, and the answer is like, you know, to an extent, but the minute it's, you know, a piece of that, that content is pulled out and pushed into some LLM, then, then yeah. Somewhere in that Yeah. Weird, wonderful space. It's it's it's it probably exists.
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For what you're describing, though, I think that's a great piece where and we'll probably end with this is that if you can capture a, secure area, so to speak, of only considered data and and reference studies and other things from the content we've provided in whatever the folder, that area, only. Do not pull any external references out if it doesn't exist here. I think a lot of people like, that'd be great. Because that way, they're not having to fact check a number from something that they didn't them themselves provide. And and that way, they can then use the original content that's feeding it plus that stuff and any quotes that gets brought into it. Then then you got something that actually creates super good value with that. So I like that. I'd sign up for that. That's why you're gonna give me a a code again. It's pretty great. Richard, if there was a question I asked you today or I should have asked you today and I did not, what would that question have been?
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Oh, gosh. That's good. Isn't it? It is.
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It's delicious. Here, what? While you're thinking hold one second here. Ready?
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Oh, no. Oh, okay. Yeah. I've got that. No. It's like, why did you choose the US? That is a good question. Why did you choose the US? I did get that often though, you know, because I obviously born and raised Sydney's pretty awesome. I mean Sydney's awesome. And I spent, like, you know, 5 years in London and a year in Japan, and then I did 4 years in Dubai. And and then I came to the US. I came to the US just with, like, one way tickets of like, no, no plan 10, 10 years ago. And I then like met girl after a year and then, you know, the rest is history, you know. Like the princess bride. Love.
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Love. Or is that is that Leon Phelps? Is that the ladies man? Is it not unlike and not that it's unlike? If you don't know that quote, that that's Yeah. Look up a ladies man, and he's like, what is love? Just search ladies man, what is love and read. Or actually watch that YouTube video people, and you're gonna be like, holy. And you're like, that guy's money. Well, now.
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Yeah. But, yeah, wife and 2 kids later. So so that's that's why I look. And the US is amazing, right, in the sense of how you can build a business here. It's they, they, they say the, the land of opportunity and, and I've questioned that in numerous, numerous ways because I, I look at, you know, California taxes and, and, and property tax and lots of stuff. And I'm like, is it? But,
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they're here to Georgia. It's a lot cheaper to live. State income tax is completely reasonable, and we're not near the beach, which I think you can get your head around. You live in London. Yeah. Yeah.
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But, but look, it's amazing. You can, you know, you can go out and raise money on, on good ideas and, and, and a bit of personality. And you can, you know, you can throw it at an idea that you've gotten and hopefully make something of it. So it is a pretty, it's pretty incredible for that. So,
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yeah, man. Richard, thanks. Thanks for coming on, man. I appreciate it. I'm gonna put you in the periwinkle room here in a minute and say goodbye to everybody, but thank you for, coming on today. Thanks, mate. Appreciate it. Let's let's get this up one more time. We're gonna fade out with you. Here we go. We're gonna show you. There you are. He's right there. Gomenon Steaney from Alabama and Paris. Thank you, by the way. Content captain dot io. Richard, thank you so much for coming on. Listen, guys. Thanks for listening today watching. You know, the the tool is amazing. It really is. You're you gotta dive in and at least try it. And I think they have some really good offers. And and if if you know, I'll put it in the show notes if he has some stuff there to go try it out. But content, captain, it'll do a lot of the work for you that you maybe you're piecing together. And if you have teams, they can kind of come together with some certain ideas. So get in small learning curve. Have fun with it. Until we kinda meet again, I want you to get in, get out there. Go unleash your entrepreneur. Cut ties. Anything that's really kinda holding you back. I know I say that a lot, but you gotta really look at it within yourself of what is holding me back. What fear do I have? Is it money? Is it just I don't know? What's my parents gonna think? Who knows? Just just get over it and and get out there. Go unleash your entrepreneur. Thanks for listening.