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Welcome back to Never Been Promoted. Hi. I'm Thomas Helfrich, your host. We're on a mission, a mission to help a 1000000 entrepreneurs get better at entrepreneurship, help them unleash their entrepreneur, help them, you know, cut the tie to all the stuff that holds them back, the excuses you make, the kind of fears you, you know, you kinda hold on to. I wanna help you get through all that. And we're gonna, you know, meet today's guest, Margo Jordan, who's the founder and CEO of Enrichly, in a second here. Before we get going, I wanna just first acknowledge that this was your first time. Thank you so much for for trying out the podcast, and I hope it's the first of many. And if you've been here before, I I always thank you because I'm super appreciative of the listeners and viewers. You know, the only call to action ever asked is just, you know, 5 star reviews for Apple and Spotify if you like the podcast. And if you don't, let me know what we could do to improve it and and follow the YouTube channel, with the other 1000000 subscribers that, had never been promoted at youtube.com. So, let's meet our guest, Margo. Let's bring her in here. Margo Jordan from Abu Dhabi. Is that right? Did I did we did I say that right? Yes. You did. Abu Dhabi. And and on your profile for LinkedIn, we were we were, you know, off you you're live live in Houston. So let let's just, like, we'll get to the icebreakers here in a minute in your come. How how and why? How did you get all the way over there across that street?
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So I with my company, I actually, applied for a program through something called Techstars, and, I had gotten into 2 different Techstars programs, actually. One was Atlanta powered by JPMorgan, and then another one was actually Techstars, in partnership with something called Anjal Z, which is over here in Abu Dhabi. And this is where they're looking looking for these holistic solutions to help improve mental health in children. And the royal family actually had to, like, hand select 6 companies out of, like, 1,000 to come over here and sort of start another headquarters in their region. And Richley was one of those companies that was selected, so we have been implementing our pilot programs in the region and really kind of growing our company. So it's been super exciting.
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That's amazing. So congrats. So I'm I'm in Atlanta. I'm a little sad you didn't pick us, but the fact that you're you're now tied to more, World Prince money. Okay. That's a bit deeper pocket. And that sounds way more exciting from the story. I'm just thinking so way more exciting from a storytelling And in just the perspective of world of, you know, the journey itself, like what you're going to learn from a different culture, different people, different way of doing business. So good. Good. Good on you and great. Congratulations on Techstars. That's not exactly easy to get into, let alone 2. Thank you. I'm I'm with, I'm with the player people. I'm I'm I'm gonna change my tune. I gotta serious it up here a little bit. I think I'm screwing around too much. She's gonna be a billionaire, and I wanna get an interview on her yacht at some point.
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Nobody.
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All right. Okay. We're doing icebreaker, though. That's, you know, you've already got a pretty good one by the move and the fact your tech stars are driven. I love this one. If you were going to be. A bad character, like, one of the, like, the the the bad person in any movie Okay. Who would you be?
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A bad character in any movie. Let me think. I don't know. Okay. Does technically so I would say Game of Thrones.
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Oh, that's a good one. Okay.
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Now, you know, this this could be seen as a bad character or a good character, depending on how you look at it and then what season, but Daenerys Targaryen. That's what I would be. Oh, I think
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yeah.
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I like But I feel like at the end of the season, she was Yeah. She kinda just, you know, went crazy a little bit, and she was just killing everybody. So she was thought she was seen as, like, the bad character towards, like, the last season, of Game of Thrones. But that's I would I would be her. Or, maybe Cersei because I feel like she was bad the whole time.
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Yeah. Definitely. I think either one of those characters would be defined as not good. And Daenerys in particular, I felt like, you know, that's the ploy of power. Like, I think that was the metaphor there. Like, the more powerful she got, the most tolerant she came of everything. She's like, you know what? I got power. I'm just going to eat you all of my dragons. That's how it's going down. Yeah. So as you become super powerful, don't eat anyone with dragons. Just what I'm saying, like, it doesn't end well. No. Especially if the winter is coming. Oh, gosh. Yes. I buy my wife and I just everyone watches these shows, and they talked about it for, like, a decade before we watched our first episode again. Really? I was making Game of Thrones references, like, 10 years later and be like, what are you talking about? Like, never mind. People would already people would already done it. Alright. So let's dive into your story a little bit. You've you've touched a little bit, on your company. You know, tell us about what your company does today, and then maybe back up to how you got there.
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Yes. So my company is in virtually which is a self esteem focused digital learning platform, and it's actually used, we use machine learning, gamification, and data to effectively improve self esteem in children. We have this sort of as this behavior health tool for therapists and counselors. And then we also integrate with health care systems and school systems as a way to, you know, help children improve their mental health. It's also used as sort of, like, this intervention mechanism as well. And the company started because growing up so I was this little girl who struggled with my own self esteem, and, I grew up in Milwaukee, Wisconsin. This was really just due to a lot of childhood trauma that I experienced. So my parents were married and divorced several different times. My mother was a veteran, and she suffered from PTSD, PTSD, so she actually had this acute addiction to drugs and alcohol. So that left me to being this kid in high school, just making a bunch of poor decisions, getting sucked into peer pressure, doing things that really were not leading me down the right path. However, when I turned 18, I decided to join the military, and that is really where I developed my sense of, self esteem. And I was able to not only realize my potential, but actually start to reach towards what that potential could be. So, you know, still serving in the military, I moved out of Milwaukee, Wisconsin, and, I went over to, Houston, Texas to get my bachelor's degree in finance. I graduated, at the top of my class, and I went into investment banking. But I kinda realized super quick, it was just not what I wanted to do. I really wanted to create a solution to this issue that I had when I was a child, and it was honestly something that I still struggled with as an adult. And there is a phrase that I sort of flip by, which is you teach best what you need the most. And for me, it was this thing around self esteem. And as I did my research, I found out that, like, 85% of the adult population have low self esteem, which is crazy when you think about it. And when you think about things like low academic performance, youth violence, or poor mental health, like, all of these things have this common denominator, which is low self esteem. According to Maslow's hierarchy of needs, for example, self esteem is number 4 on this chart. So why are we not teaching children this basic skill? Like, how do you develop a what what is self esteem? Most kids don't even know what it is. So I decided to leave corporate America, and I set out to start my own company. The first version of this was actually called Chicks with Class, and it was a self esteem learning center for girls. Like I said, I wanted to create a space that I wish I had when I was a kid. So I put, like, maybe a quarter of a $1,000,000 into building, the center where girls would come and learn about, like, social skills, positive body image, self esteem, all of the things that were really helping them to reach their full potential. And, you know, we were impacting thousands of kids around Houston, getting approached by principals and counselors and saying, hey. Can you come and do this in our school? So all of a sudden, we were in schools with, like, 2 or 300 5th graders teaching them these skills. And it was something that I saw was such a need. Like, parents were craving something like this for their kids. The administrators, they loved having their students be exposed to something that was nonacademic focused, and they made it a point to say, you're the only vendor in Houston that is, like, doing this. And that was very interesting to me because I knew I always I always had, like, a different way of thinking, but I had no idea that I was sort of thinking outside of the box that much. But, nevertheless, when COVID happened, we had to shut down the brick and mortar, and we pivoted to have this completely digital platform. And I really had to sit down and think about how can we impact these kids and now this post COVID space where brick and mortar is closed, schools are closed. So what can we do? And that was where, you know, I kinda had to just put my mind together, and that's where Amber too was born. And, you know, it honestly, it gave us the ability to go beyond Houston. Because after we launched this platform, we had kids logging in from, like, Africa and Canada and the UK, all over the world. It was such a cool thing to see, obviously, and I always teach our kids thoughts become things. Right? So I had this thought to really expand the platform, and, it was just really cool to see kids logging in, like, from all over the world. And right now, today, I would say we're surpassed a million in ARR. We are backed by, like, Google, Microsoft, IBM, 2 tech stars companies, the royal family of Abu Dhabi. We have over 200,000 kids, under impact. 86% of our users have improved their self esteem by at least 73% or more. We're working with large health care systems, and the school systems, and we're you know, it's only up from here, and I'm just really excited about the impact that we're making and the growth. So yeah.
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Oh, got a small connection break here. It's for those listening here. We'll see if we get recovered. Oh, you're back, Margo.
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Okay.
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Hey, my back. You so a great that's amazing, by the way. Congratulations, a million. Are you got 2 text stars? You're on your way to fame. And let's not. I want to make sure everyone knows. Margo Jordan has been on the never been promoted show because she's going to help our fame. I'm going to ride her fame coattails. It's going to be great. So I heard some crazy stuff. You've really had a great like the fact that you were the only one doing in Houston. You have 2 tech stars. You're at a million ARR already. Fantastic. And I was I'm not sure this got recorded or not, but I was like, I'm going to ride your fame in coattails knowing that you were on our show early. So I'm going to I'm totally riding that one. Just so you know, I'm going to be asking for things, probably a ride in your limo, whatever it is. So what's with within your own journey? And maybe what's the one big takeaway? Because because you're, you know, at least what you described, right, it sounds like you're on your way to you have a successful venture going. It seems you're getting it's getting more support to be more successful. What's the one takeaway, one lesson you've maybe learned that you'd like to share with other entrepreneurs?
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So being an entrepreneur is hard, first of all. However, if you have this this passion, to really sort of make an impact or start your own business, whatever the case is, I feel like you have to have more than, like, just passion. You have to really be obsessed with something. And not only just obsessed with it, but you actually have to believe that your worth, whatever that thing is. My our biggest sort of downfall is is, like, usually ourselves, and self doubt is like the hue it's like the biggest dream killer. Like and this is why we teach kids how to have a healthy self esteem, honestly. And it's I said it in the beginning. Like, you teach best what you need the most. The biggest thing that prevented me from, like, going after certain opportunities was because I really didn't feel like I was worth it, or I didn't feel like I I was the appropriate person for that, and I couldn't see myself there. So if I could say anything to entrepreneurs is you act you have to actually visualize yourself reaching that level of success, whatever level of success that is, and tap into the I'll just call it a frequency of understanding you are worth whatever it is that you wanna go after. Because whether you believe it or not, you know, if you feel like you're worth it, you are. If you don't, you're at. And Yep. You're only you're only gonna go so far.
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You you like like, I don't I can't remember who it is because I've got a great memory, but it's short. It you know, you you can or you cannot is is a 100% true. And so and I like the idea of passion to obsession. You know, there's some things, of course, ahead of time that you need to make sure, right, you have a big enough market. You you have a product people want. But but but you can sort that out by trying to solve a problem that has passion because if it's happening to you, it's probably happened to others. It's just coming down to is that problem solvable? Are you the right person to solve that that problem? And are you doing it in a way that makes sense? And so there's that sometimes the balance. But but you're I think you're right with this idea that, you know, it is hard. But if you're completely obsessed with solving it, it's still not enough sometimes. Like so so maybe talk about your support structure. So people in your lives, people you're I talk a lot about cutting the tie. Right? And I mean, sometimes the first thing you cut are people in your lives that drag you back, and it could be friends. It could be family members, loved one. Like so talk about that a bit and how you had to you know, what you had to do to cut your tie to kinda get away, but also what support structures in place.
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So interestingly enough, when you're starting a business, you may have, I don't know, your family saying, yeah. Go and do it. You can do it. Right? But then when you're really in the thick of it and you really need their support, they're nowhere to be found. And Crickets. You know? It's like crickets. You know? And, honestly, sometimes, it's because they don't want you to do something that they couldn't accomplish. Right? And it's sort of like, well, they don't wanna see you doing better than them. And so many relationships, I had to just cut off because it was just a healthy thing to do, whether it was friends, family. And sometimes you outgrow people, and that's okay. You have to understand, you know, they can't go where you're going. So for me, I was I was a little hesitant to cut those relationships because they were family, and it was like, well, I'm supposed to be here for my I wanna leave them. And that was a part of the reason why I was afraid of success. It's because, well, honestly, I had these competing commitments where I didn't wanna do something that I felt like other people couldn't do. And then they were gonna look at me with a sense of, you know, dislike or resentment for whatever reason. But because I was so obsessed with this thing that I wanted to start, I had to decide to let that go and kinda just allow them to learn on their own. Right? I still love my family and friends, but it's okay to love them at a distance. And that's something that I had to learn. Sometimes it's a hard way. But, you know, it's you live and you learn.
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Yeah. Well and you touched upon something that's you know, I had to come over. It was just the fear of success, And it's tied to sometimes things in childhood. And I'm not sure this is mine, but but, like, I know at a younger age and for whatever, you know, economic conditions, parents, whatever else, you know, things happen. We had to move. But how we moved was, like, very fast. Like, I didn't get to tell anybody. I think they were embarrassed. They had to go through bankruptcy on these things. And so my youth from, like, age 12 and beyond, I haven't talked to any of those friends since moving. Oh, wow. So so, like, just oh, basically, overnight, I had one friend over. I think I've talked to one one time since then, maybe 2. But the point is your whole youth is now like you're in a new world. You go from like a small little town in, you know, in Illinois to St. Louis, big city at the time. And and and so you always I hadn't really identify here in my forties kind of looking at it. Like, why do I always struggle with this idea of fear of success is because when you have something, you know, can be taken away like that, you're afraid of earning it. You're afraid of losing it. And I did this sports and I navigated through it, but I never really identified it to pay me like really in the last year and a half year. And so fear of success is a real thing, and you you talk yourself out of the reasons why you'd be successful. You'll start playing games. You get distracted. You'll start another venture because it it's it's getting to the point where it might be successful and it's getting hard. You do all kinds of things to distract yourself sometimes, and and and it seems like a crazy thing. So you had overcame that. You're spot on with the jealousy piece, the pieces of, like, you know, friends that look at you going, you know, they kinda, like find reasons that drag you down. Right? Obviously, people like water. They try to take you downhill and you need to go uphill. So you got something cold like ice because ice can actually move back uphill. Right? And in in your spot on with that, and you have to identify that sometimes you just gotta, like, just give yourself some distance from somebody and surround yourself with more like minded people that are there. They get it. They have no financial, maybe even interest. They just know what you're trying to do and they support you because they they've been there. They're a step ahead of you. Maybe they're parallel with you, but they know they know if you make it, you I love it. I know I'm saying too many words. It's my podcast, but damn it. I will tell you I'm saying.
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No. It's fine.
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Can you tell me, let's slightly pivot your business spend. So what's the what's the success story? Like, what's the what's the hallmark success story that you tell on your, you know, Techstars application? What's the, it maybe don't, but I don't think you don't.
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Okay. So I feel like the success story for me is just kinda, you know, being someone that struggled with self esteem as a child, you know, deciding to join the military and, you know, kinda still struggle with self esteem and have this company right now today where it's all centered around things that I struggle with as a kid, but I was able to turn that into something where I can go and teach other people. And turns out that a lot of other people struggle with self esteem. The fact that I do not have a technology background, and I was able to put this company together and, you know, find really talented people to come help me build it based on me explaining to them what I want the technology to do, I think is a huge deal, especially for, you know, me being a woman in this space. It's kinda, like, male dominated. I I would say I made it pretty far,
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and I'm here a lot. You just you you you've got so much for like, you've crushed it. And and and and by all sense of data, everything's stacked against you. Female. Right? You're you're you're you're African American. Like, everything everything possible by data says don't give these people money. It's like and you did it. And I'm so impressed, and I truly mean that because it is like, the data does not lie. It's like
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2% of funding goes to African Americans, and then after that, it's like Oh, yeah. Half of the percent goes to females. And it's Yes. It's like this is all of them. It's horrible to and, you know, I had to really kinda tell not I I had to let myself just let that go in one ear and not the other because we, as people, we tend to start to believe things that we hear, and then we start to embed that into what we feel like we can achieve. And I had to learn and let that piece go. Last year, I had did a pitch competition, with Venture Atlanta. And I know I think I heard you mention you're in Atlanta. No. I think I I mean, I was there at that show. So you're, I didn't want your your actual presentation, but, I I go to that every year. Absolutely. Okay. Good. Well, yeah, I I was the the winner. I walked away with a half a $1,000,000, you know, prize, which is great. And that usually doesn't happen. Right? So, yeah, I definitely feel like I've kind of beat the odds in a lot of ways.
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Half a million from Atlanta, and you're like, I'm gonna go overseas. Ugh.
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But, no, we're actually coming back to Atlanta. We're we have a Good. Something with Wellstar that we're doing. So That's awesome. Because when you come back, I need rides in your limo. That that's my my Yes. My Yes.
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My rides around. The that's, by the way, fantastic on your on your win there. It's that's a that's a big event. And if you guys don't know, Venture Atlanta, awesome organization. The biggest one in Atlanta for sure. And it's legit. Like, it's not like, you know, they kind of I'm sure you had to negotiate some stuff, but, like, they they do a really good job with that happening and what they give you and what you get to do with it. They do. They do. They do. It was really great. Look forward. Fast forward a year and you're looking back. What are you most proud of?
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I think I'm most proud of the fact that I didn't give up when I really wanted to because it's it gets hard, and there are certain times where I'm like, why am I doing this? What? Like like, why? Like, what is the point? But because I am, like, so resilient, and I'm very much so, like, okay. It takes me probably, like, 2.5 seconds to get angry and then kinda turn that anger into something that fuels me into actually reaching the goal or surpassing the goal that I set forth. So I think, you know, a year from now, I'm gonna be so happy that I didn't give up, and I kept pressing my team to think bigger, think farther, and, you know, impact more kids as fast as possible.
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Yeah. But now we you just gave up. So let's let's let's hear about everybody. I mean, I know every day I want to go. You know, the reason I don't put a little couch in this corner over here is I would cry on it a lot and I would have to take naps instead of work. So the point is, you you're by all means measurably successful. I know you have way more goals, but you almost gave up. Really dive into that. Like, the triggers, the moments, the the things that the things that that drive that feeling because that because that's a real thing to deal with. And, sometimes it's almost hourly, but, like, dive into that. Yes.
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So there was a client who, we usually get a lot of, like, inbounds, which is really great because, you know, that will obviously help us to cover payroll. We can just put money right back into the company, grow, etcetera, etcetera. So there was a client that kinda came out of nowhere because they'd seen what we did before, and it was with the school district. They wanted us to do a summer program, and I ended up sending them an invoice. And it was, like, so great because the whole team was excited to run these programs with these kids. It was gonna give us, like, a $100,000. It it was, like, a $100100. Right? And I'm like, yes. We're on track. Right? Like because I have certain quotas to meet every quarter. How much are we bringing in? So everything was planned to the t. We had gotten the schedule together and formed the team, and something happened that never happened before. The client came back and said, oh, well, I spoke to purchasing, and they said that we can't go over, it was probably, like, $95,000. And I was like, okay. Well, I can just give you a discount. I'm not gonna lose a $100,000 just because you know? So, sure, we give you a discount. So I put the discount on the invoice, send it back. And she said, okay. Purchasing Steel has a problem because they're telling me that it's looking like I'm trying to hurry up and spend the money before it expires. Now in my mind, when you're working with a grant, it expires at a certain time. You have to spend that money, or else you lose it. You just don't get back. So I'm thinking to myself, well, why would they have a problem? Anyway. Yeah. Like, that's what this is. What do you have to do with that? Like, fill it. What is purchasing? Exactly. And I'm I'm so confused. And I'm trying to save the deal, and I'm like, okay. Well, what do what do I need to do? Like, the price is the price. I don't wanna keep undercutting myself. I know what my team is gonna do. Like, we're literally gonna implement programs for thousands of kids. Right? So what is the problem? And I sent them back one last invoice to sort of show we really wanna work with y'all as as a client. Right? Because we knew that more money or more contract would follow. This was just the summer. And never in a 1000000 years did I think she would come back for the 3rd time and said, purchasing just said no. And in my mind, I'm like, where else are they gonna spend this money? What like and we have been faced with so many different, I guess you can say negative, I don't know, out outside sources where it's putting not the business at risk, but when you teach kids about something like self esteem, right, it's something that may be seen as not so great to people who understand what would happen if you actually put kids in a positive mindset, and then what happens in the future, the outcomes from that. So we have been getting so much pushback from we lost one of our biggest clients, and I will say we only lost because they cut his budget. Right? So that's, like, quarter of a $1,000,000. Right? This $100,000 contract is, like, gone because purchasing doesn't wanna spend the money. So for me, I'm like, okay. We have the client that actually wants the money, and the person who has nothing to do with these decisions is, like, holding the purse strings, and they're not allowing us to do these programs. And I'm like, what is happening here? And to me, it's like, we have all of these blockers. And as an entrepreneur, every dollar counts. Right? So I'm just looking to Well, every dollar counts on every company
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truly because that's how they're running. Like, in particular with the entrepreneur, we were like, I could shut my doors if I don't get this money in.
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Exactly. So I'm just kinda like, alright. Like, what is going on? And I had to literally take, like, an hour walk because I had gotten all of this news, like, in the same week. So just imagine. Right? You're you're getting a lot of your revenue, like, cut. Oh, okay. Now now what do we do? Like, I have all of these people that are counting on me, and I even told my cofounder. I said, y'all bet on the wrong horse. Like, I'm not doing something right. Then I'm looking at other companies who are we're literally doing better than them, and they've raised a series a round, $7,000,000.
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I'm like, okay. That's usually when the glass gets thrown or the laptop gets thrown through the window. When you see that, you're like
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Yes.
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That's like, alright. Look out down below. I'm throwing things today.
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So that that had me just the whole week. I was like, you know what? I don't even wanna do it no more. These people don't want this program. Like, they don't want the software. Like, it's not the client that doesn't want it. It's the people who are controlling the money. And I don't understand why like, what else are you gonna do with the money? It's just gonna expire. I'm so confused. So that was a moment that I really wanted to give up, but I kinda took all of that anger that I was feeling, and I put it into, let me go after a different vertical. And it just so happened that we had gotten I was in conversations with someone in the health care space, and now the company is on a whole new trajectory where we don't have to work with schools. We can work with health care systems because they're gonna pay. They have the money. They don't care. You know why? Because they're just gonna bill the insurance for the kids. So That's right. For us, it's like now we're tapping into policy driven revenue, and it's not tied to someone deciding if they want, to use this on a with their grant. It doesn't matter. So they get it to the schools for free. It costs the schools nothing, and the health care systems can pay us. So, you know, if I would have given it up, right, right then, when I was so frustrated, I would not have found this other really cool way, to enter into the market. And for us, it's a major win because we have now signed, like, 3 different health care systems within the week.
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So So you you found and I I love this because, first and foremost, your original investor should've been, like, get out of SLED, because of that reason, because it takes forever. Not that health care is much better, but once you're in
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Yes. Exactly.
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Precisely. So how important was a mentor? Or did you figure that out yourself? Like, how that that switch over, did it come as an epiphany? Did you kick your foot and end up in an urgent care because you were pissed? Like, how did how did you make that the the switch? I mean, and I'm curious because that's not an easy one to do, and it's not an easy market to crack into. No. It's not. So one of our investors,
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it's funny. He I don't know. You know how something can be staring you in the face, and you just have no idea that it was there until you, like, actually kinda think about it? But one of our investors from early, early, he was the CEO of a health care system in Florida, and he had always said, you just need to go to health care. He didn't go to health care. And I was like, okay. We're gonna get there. We're gonna do schools first. And I was on the call with one of our advisers and our CRO, and we're talking about this strategy. And he is very well educated in the health care space. And he said, well, if you can get a health care system to sign on and you explain to them you know, you give them the value, If they sign on, then you're gonna be tying it to policy driven revenue. I hadn't talked to this investor in, like, months, so I just text him. I was like, hey, Jason. This is what I wanna do. And he literally puts me in a group text message with the CEO of behavioral health department because he's now the CEO. And leveraging your network is, like, so huge, and I will admit I don't do it enough. Leveraging your network of advisers, mentors, asking for help, asking for advice is something that I would highly suggest. Sometimes I don't like asking for help because it makes it seem as though to me, it's like, okay. Well, she doesn't know what she's doing. But your investors and your advisers actually love when you come and ask them for help because they wanna be helpful. So by me tapping into, like, the knowledge of my advisers or investors and mentors, I was actually able to solve this problem with with their assistance, you know, along with my my drive to kinda get it done.
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That's amazing. Fantastic. I I will tell you, like, you picking your investors. So I think about, like, you know, you hire good people, picking investors that are strategic. You should actually then because there's also a few things, right? Like there's the policy driven revenue, but there's a lot of money that goes in health care because it's just so much money made from it. But now your investors who are aligned to that, you now have a hypothesis in a product and finding an investment Series A for 10,000,000 or whatever you're going to go do next after Techstars is gonna it's not gonna be easy, but at least you're gonna be focused. And I would think if you can yeah. I'm sure you're gonna do this. You know, you could pick the ones you want as opposed to just take any money that comes in. And and the more money you get in, the more stress you get. But, you know, you're right. So I'll ask you this final not final question, but, are you going to try to exit before the billion and just get you a little piece by selling most of it? Are you going the whole are you gonna go to the 1,000,000,000?
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You know, first of all, I love this conversation. So I don't know. Like, I'm had so many like, people tell me the what they feel like the business is gonna do, and, you know, I kinda look at it like I kinda wanna go before. Like, I make the 1,000,000,000 or no. After I make the 1,000,000,000, and then I'll just sort of you know? But then a part of me is kinda like, I may just wanna stick around. You know?
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Yeah. No. I get it. I mean, well, it it it's like it comes down to, like, you know and this is where I'd ask your investors how do I answer that question because, like, you know, I want to make $1,000,000,000 I'd be definitive. I want to make a $1,000,000,000 company. I want to exit as a $1,000,000,000 company. Then I want to take it the whole year and I'm going to build another one. And I would I would learn that answer for you. So because the truth is, I think you got it to get there. I I've I've met some people. I'm like, you might wanna exit at 2 or 3,000,000 if you get lucky. I'm telling you. I'm thinking I'm thinking a 1000000000. Get out. Wow. So people, I'm gonna exit this company for a 1000000000 plus, period.
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Yes. I I I love that. It that's I'm just gonna be my new model. I'm gonna exit this company. Answer. I'm exiting at a 1000000000 plus. I'm I'm exiting at a 1000000000 plus, and then I'm gonna. That's so funny.
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Well, I love I would say that with a straight deadpan face. Nothing. Yeah. I'm exiting a 1,000,000,000. Let's practice together. I'm exiting at a 1,000,000,000, and then I'm building another.
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I'm exiting at a 1,000,000,000, and I'm gonna build another one. There you go. Oprah's gonna have you on for sure now. Listen. I wanna be on Oprah more than anyone on the planet. And, Erin, I don't care what your views are. She's amazing. I love it. She is. I just wanna kinda because she's from Milwaukee. I think yeah. She's she's from, like, the same place that I'm from. So it's really interesting.
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I think either way. I think you send her a note. Tweet her. Oprah? Yes. Coming for you. I'm surprised. Alright. I have 2 questions for you. One's give you the the shameless plug, so don't waste your answer on the next question on that. If there's one question I should have asked you but did not, what was that question?
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There's one question you should have asked me. Maybe what is my, I guess, idea behind fundraising as a as a black woman? Maybe
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was your, idea behind fundraising as an African American black woman who is amazing talent?
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My idea behind fundraising as a black woman is you have to really understand your value. And when we're going out and we're pitching our companies and we're asking these investors to provide us with the funding, keep in mind that you are the prize. Whatever problem that it is that you're solving, understand that 9 times out of the day, you're probably not the only one with that problem. And as long as you have the know how to go and figure it out, nothing else really matters. Early days of starting a company, everything is gonna be like wild, wild west. But as long as you keep going, keep learning, be coachable, you're gonna build something amazing to where you don't have to go out and chase investors. They're gonna come to you. So that's probably, you know,
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the only thing that race or or gender has anything to do with that statement, by the way. I think you that is the right approach for everyone. I think I do think because there are some just challenges with just nepotism and just old money and old boys club stuff that you have to be that much sharp. That's why I know you're going to be a billion because to even get money, to get funding, your your your talent level, unfortunately, would probably have to be higher than it was just to get the notice just based on. So you're crushing it. There's no like I told you, I want to want my next interview with you on your yacht. Once you exit for that 1,000,000,000, you're gonna go build another one. But I'll be on the yacht. Rent the yacht or own the yacht. I just wanna be on it. K. Minimum 50 50 feet. That's just as a big boat at that point, but we'll just call you. Okay. Who should get ahold of you and how do they do that?
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So any health care system, school system, looking to bring some intervention mechanisms to their youth, definitely get ahold of me. You can contact me at email, margot@inrichley.world. I'm also, on Twitter. I think it's margotpatrice on Twitter. And then Instagram, Margot p Jordan on Instagram. Yeah. Or in richly.world is the website.
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And we're I'm just doing these little banners up here just because they're kinda cute. Thank you. It's been richly.world. Thank you, by the way, so much for coming on the this has been awesome. Been a very, very enlightening conversation, and I'm really proud I'm really proud for you. And I I truly do mean, like, I I wish I could do an interview like this every day. So I mean that. Thank you. Thank you. It's how look. This is so much fun. Like, I I think this is, like, the first one that I'm done like this. So it was it was a lot of fun. So thank you. I was hoping you'd see you've done a 1,000, and this was the best, but we'll we'll go with the first one. Okay. I'll say the others,
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the bar is set now. I'm just gonna say it. No. No. It is it's really set because this was a lot of fun.
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Great question. So thank you so much. Thank you. I'll I'll hang out a sec. We'll be right back. Let me go ahead and say goodbye to everybody. I'll be right back. Okay. Hey. Listen. If you if you've made it this point in the show, thank you so much. Margo is an amazing entrepreneur. She's crushing it. You know, listen. Get in touch with her, through Twitter or through her website, enrichly.world. It's on Facebook, and you can find her on LinkedIn as well. So, like, take a take a search for it. If you've, like, this was your first time, I hope you enjoyed the show, and I hope you come back. And if you've been here before, I hope you you got some more value out of this. Give, you know, give the YouTube, at never been promoted dot you know, never been promoted to follow. And if you really love the podcast, please do a 5 star on Apple and or Spotify or Amazon or whatever your favorite podcast player is. Until we meet again, get out there. Go and rich, yourself with with new knowledge. Go unleash your entrepreneur and cut that tide. All that stuff that's holding you back. You don't need it. It's just gonna make you feel, wanting at the end at the end of the day. So get out there and go be your entrepreneur. Thanks for listening.