Never Been Promoted

Is AI the Future of Recruitment? | Shahrukh Zahir (Part 2)

August 25, 2024 Thomas Helfrich Season 1 Episode 95

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Never Been Promoted Podcast with Thomas Helfrich

Shahrukh Zahir shares his journey of leading a successful AI-driven staffing firm and his latest venture, FutureMug, which aims to revolutionize the recruitment process with innovative AI tools. With a strong focus on aligning personalities and personas with companies to ensure better job satisfaction and performance, Shahrukh is at the forefront of integrating AI into the recruitment industry to enhance the hiring process.

About Shahrukh Zahir:

Shahrukh Zahir is the founder and CEO of Right Fit Advisors, an AI-driven staffing firm that specializes in matching candidates with companies based on personality alignment and job fit. He recently acquired FutureMug, a company that offers AI-powered tools to streamline the recruitment process, including conducting technical interviews and filtering resumes with precision. Shahrukh’s expertise in human capital management and his innovative approach to recruitment are transforming how companies find and retain top talent.

Thomas and Shahrukh discuss:

  • The Evolution of Right Fit Advisors: Shahrukh talks about the growth and success of Right Fit Advisors, detailing how their AI-driven approach has led to higher job satisfaction and performance among placements.
  • Acquiring FutureMug: Shahrukh explains his decision to acquire FutureMug and how it complements Right Fit Advisors. He highlights the challenges and opportunities of expanding his business portfolio and the benefits of integrating AI tools into the recruitment process.
  • AI in Recruitment: The conversation delves into the use of AI to sift through hundreds of resumes quickly and accurately, focusing on tasks and scope of work rather than just keywords. Shahrukh shares insights on how this approach is changing the recruitment landscape.


Key Takeaways:

  • AI as a Game-Changer in Recruitment

Shahrukh emphasizes the importance of AI in improving the speed and accuracy of the recruitment process, allowing companies to identify top talent more effectively.

  • Balancing Multiple Ventures

Shahrukh shares his strategy for managing multiple businesses, stressing the importance of complementing services and ensuring that new ventures align with existing ones.

  • Entrepreneurial Resilience

hahrukh talks about the importance of resilience and adaptability in entrepreneurship, advising fellow entrepreneurs to be decisive and not to fear failure.

"Do your research but don't doubt yourself. The buck stops with you, so take the leap and learn along the way." — Shahrukh Zahir

CONNECT WITH SHAHRUKH ZAHIR:


Website:
Right Fit Advisors | FutureMug
LinkedIn:
Shahrukh Zahir


CONNECT WITH THOMAS:

X (Twitter):
https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website:

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Welcome to another episode of Never Been Promoted. We're on a mission to help a 1000000 entrepreneurs get better at entrepreneurship through micro mentoring, through learning from the journeys of other entrepreneurs. Entrepreneurs have been successful, those who failed, those in the thick of it just starting, thinking about starting. You can learn lots of things from people who are on their journey wherever they are. And if today, you can learn one thing from our guest and from our conversation, you've done everything you need to take 1% one step further to get better. You know, if this is your first time here, thank you so much for listening. And if you've been here before, collect your dad points, people. Put it in your pocket. Dad points are important. I'm gonna tell you where to spend them one day. If you, if you like Apple, you like Spotify, you like Amazon, you know, do a 5 star review on the podcast if you really like it. And if you didn't think it was great, just email me and let me know how I could improve it and, you know, maybe check out the YouTube channel @neverbeenpromoted. Now that I've shamelessly plugged myself, let's move on in life. Today's guest, Shahrukh Zahir. He is the CEO of Right Fit Advisors. They're empowering organizations, this this high performing talent, touch of AI. Maybe not. Maybe it's super AI, but let's Shahrukh, how are you doing today? Doing well. Thanks for having me again. I'm always conscious of saying when someone has AI in their systems, if it's truly AI or not. Do you wanna spell my intro or not? You wanna take a try? I mean, I agree with you. And it's you know, we are trying to not just
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be an AI company and to start off with that because that word is just overly used these days. But we truly are an AI company. We actually have our own server that we're training, and it's improving every single day. And it's like my firstborn child. I I nurture, and I invest a lot in. It has all my blood and sweat in it involves.
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So let's start with the life breaker. Yeah. And I and I love these because I never share them any of the questions with any of the guests. So right now, there's, like, a little pucker excited about it. You're like, oh god. What's he gonna ask me? Alright. I'll have a fun one for you. So if you were, like, a professional, like, wrestler, what would be your entrance theme song?
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Well, We Are the Champions.
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You'd you'd rock Queen in. Yeah. Go either way. That's not We Are Champions. That's that's We Will Rock You. So it's we We are the Champions. Oh, geez. I assume you walk that in,
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and you you really kinda it's more it's just more like flamboyant, spin around and wave at the crowd before you go in and kick someone's ass. Yeah. Very flamboyant. And, you know, I just don't mind it at all. You know, you're just making a statement. You're just letting people know that it doesn't matter. We're just, you know, the whole idea of walking into an arena is is playing with, you know, your opponent's feelings and their brain and their thoughts. So That's my I think it will throw that out. They're running in on Metallica. You're slowly walking in like, hey. This could be your last moment. Enjoy it. They're waiting for me. Yeah. K? There you go. Just, like, see me coming in. Enjoy it and know that we are the champions. Full confidence that he's saying he's the champion. He's just
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doesn't even have to yell at you about it. I like that. Yeah. Do you wanna thank you. Thank you for entertaining me there. Do you want to give us a little bit about your backstory in the kind of, you know, lead you know, set up the current endeavor that you're working on? Yeah. Absolutely. So,
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you know, last time you and I spoke, you know, I had, shared my excitement about Right Foot Advisors. We are a staffing firm, an AI staffing firm that are just really aligning personalities and personas with companies, with their characteristics, and we have seen a lot of growth from it, at this point. You know, 9 months in, we are seeing our placements outperforming other placements that were done either from other agencies or even internally because, you know, the matching of the personality that we do allowed, folks to go in and truly be happy and excited about going to work, which what that there for them is allow them to do their work better and harder because, you know, it's not a job for them anymore. It's a place where they go in, and they get to do what they love the most. So that's what I've been doing. We've been we've been a great company, but, you know, we actually I kind of moved on to another endeavor that I'm actually I kind of moved on to another endeavor that I'm, like, super excited to, to share with everybody and wanna talk about, which is still in the human capital space, which is a company I acquired called FutureMug. Now it's it's it's exciting because it's not necessarily just a start up. The company has been around for the last 4 years, in India, and they have done a really good job of becoming one of the niche players in India. And I'm just so excited to to acquire and bring it, to US and introduce the market, it to the US market. And it is essentially a compliment to what we do as at Right Foot Advisors, which is, hey. We sent you the best person, but what's the next step? The next step is you have to conduct technical interviews with them. Right? So the platform will allow you to conduct those interviews and also upload all of the other resumes that are basically on the platform, and, or you're getting from other places, from job boards and whatnot. And the the AI tool that we have, actually, in 4 minutes, will go through 200 plus resumes, and tell you which ones are the right fit. Now they don't do it based on keywords, which is what recruiters do and ASR folks do. They look up a person, and these are the job requirements. And, you know, we're looking for a cloud engineer. They need to have AWS. They need to have these kind of IKE tools and x y z. No. It's different. We are actually focusing on tasks and scope of work. So the resume, we recognize as as a recruiter, I recognize that candidates are not really good resume writers. Not everybody is. Some people do a good job Mhmm. Leverage tools like ChatPT, Gemini, and or Claude to to help them create them, but not everybody's like that. So what we did was to make sure that we are not missing anybody that's really good, through the holes is by through the cracks rather than holes. What we do is we actually focus on if somebody says like, hey. I I built this cloud technology or this cloud environment but forgot to maybe mention a name of a technology, we'll still consider them a hierarchy kind of a rating because, traditionally, they will probably miss out on, but with us, they won't be. So so we allow to basically synthesize this process of going through these 200, 300 resumes and taking, like, 24 to 48 hours to do that. You can do it in 5 minutes, and then you can move on.
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With more consistency, metrics, all the things go behind it. So that that is true use of AI. And, I think, you know, you know, I I thanks for the backdrop of that because, you know, you know, you know, I've met off camera plenty of times, and, I hadn't realized that that was all that you were doing all that with it. I think I think that maybe before we kinda get into entrepreneurship, just to understand that move. Because as an entrepreneur, I like, man, what company would I buy and and and and and then, you know, in the process of that. So talk to me about, like, hey. You had something that's going that's going well. Talk through the thinking of, like, I think I need x, and then how did you find y?
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I I love that question. And, it's it's it's an it's an undertaking. You you just started you're just jumping into one start up. You know? You're still trying to build that thing up, and you're growing at a rapid speed, and it needs all of your attention and direction. And then you're still moving on and committing to something else. Right? So, the need that came in from that is, there is actually in this socioeconomy, there is a high demand of the product and the tool that we are using. And I noticed that we don't have competitors that are offering the same kind of a solution in a cohesive way. Because, you know, I just told you a half bit of it, and I'll I'll I'll I'll talk to you a little bit more about it in a minute. But, you know, it just totally made sense because every single client that we work with, as much as I would love to work with them exclusively, I actually tell and encourage folks to go work with other agencies because in the end, what you need to know is, are you truly making the best hire for your organization? I can tell you that I would do that for you, but I don't wanna tell you that because Right Foot Arvisors is my company, and I'm being biased. And I represent the top talent, but it's truly because I want you to compare and contrast all your options and make the most collective and educated decisions for your organization. If that were to be the case, imagine people are posting it themselves, job ads themselves in this economy. Every single time we do it, 100, 250 people apply within a day. How do you skim through that? How do you and then top tier 1% talent, they don't really stay in market for more than 9 days. So how do we don't miss out on that, and how do we capitalize on opportunity that if somebody's truly a fit based on industry, based on scope of works, based on technology background, We need to just get ahold of them right away versus maybe they're the 100th resume, and we didn't get back to them in 48 hours. And now we have a competition that is also speaking with them. And long story short, we are in a in a battle where there are multiple offers, and now we have to compete. So how do we kind of capitalize on the momentum with with with the right person is by getting to them as early as possible? So so screening through that is one process, but the other process we also offer is our video performance, platform. So you and I, the way you and I are communicating, Thomas, could be on our platform, and we have an AI that will actually determine your answers and if they were correct or incorrect. We also have, whiteboarding and IDEs there where you can write code, and it will tell you if the the right the code or scripting that is happening, it is correct or incorrect. So the second component of this model was it kinda blends in and breathes within the right fit advisors ecosystem, which is how do we help companies grow faster and in the most productive and proactive way possible? So what we did was that we introduced a solution, this platform. Now if you are the CEO of a company and you have a 8 people company and you just got $5,000,000 in funding, you maybe have to do 100 of things. The best thing we suggest you to bring in an HR recruiter, or an HR person. They don't necessarily have to be technically capable or have the same acumen, but they can just use our platform, and they can be a nontechnical person conducting a technical interview. And our platform will tell you how their responses are and how well they're doing. So now the CEO has an opportunity to focus on things and really just come in towards the end, shake hands, welcome the employees to the companies, and just overall focus on other milestones and strategies that that should be focused on when you get get those kind of fundings.
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Wow. It's a a it's a lot. But you I mean, when you explain it, it's clear you know your space. And, let me pivot just a bit. So just as entrepreneurship goes as a word, what how do you define it, and and what does it mean to you, like, personally?
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Entrepreneurship for me means impacting others or creating environments for others that are gonna help others become better or be better or improve in any way possible, let it be through productivity, let it be in career, let it be in their personal lives. And so the goal that we have is, how do we get to do that, and how do we make an impact? Because there are all these kind of entrepreneurships, but that's what it means to me. You know, there are people that do a lot of different things, to to become a successful entrepreneur to to really make money, but for me, making money is making money by impacting other positively. So for me, my entire drive in my career, and it continues to be, like, is how do we get to do that every single time.
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And do you I mean, do you like has it always been in you being an entrepreneur, or is it something,
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like It was. You know? Sounds cool when I started. I started at, I started at 17 when I started. And at 25, I was absolutely burnt out, and I felt like I had done it all, and I didn't have I didn't need to do it anymore. And I was missing out on it, and I went to go to corporate America. And, at 25, I decided to do that, and I did that for last then 5 years until I went back to a smaller organization, where I felt more like being more of an entrepreneur, and it's kind of reignited the drive to to do what I wanted to do and what I enjoyed the most. And then from there, it just came down to learning and improving the ways other people are practicing business in in the vertical and then doing it better and more effectively.
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Wow. Lifetime of it. It's amazing. What, what's your mindset, and what skills do you feel like you have that really support that mindset?
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Honestly, daily gratitudes do a lot for me. Just waking up, just knowing that, you know, what I have, I appreciate, and what I need to work on, and just being very diligent on knowing that it's okay to to do research, but be as decisive as possible and fail and fail early because you only learn from failing, and I don't really see that as a setback average. So as an entrepreneur, one thing we just always know is that, you know, the risk is always so high of making every decision, and, you know, you have to think things through so much. But for me, I'm usually decisive, and I try to identify early on if I made a bad decision, and I just kind of pivot versus dwelling on things. And it's just something that has allowed me to continue to grow. And now I know a lot of things I can do and a lot of things I don't need to do and shouldn't be doing.
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You know, during your life journey of entrepreneurship, if you had a defining challenge or positive moment that's really like, you know, you you you can draw upon that for, you know, whatever's move come on whatever's become sense.
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You know, it's it really come down to when I started recruiting, to be honest. One of the things that happened to me was I started receiving a lot of thank you notes and a lot of Starbucks $5 gift cards, just because people just truly appreciate it and felt heard. And even though there were instances where I wasn't personally able to get people jobs, I was able to direct them in a way where it helped them grow, and it allowed them to to really understand things from their perspective. And they had a lot of moments. And so that allowed me to understand what my real, you know, calling was, which was truly help other folks, get to a better stage in life and basically helping them identifying those things. I didn't necessarily ever think I had that in me until I I had I somebody made me recognize that this is your skill set, and you do know how to listen to people, impact people, and make sure you kinda direct them in a way where they know that they could be successful. And, you know, I've it's it's a proud unknown for me to say that there's a lot of people that have helped build their careers in in very significant way and from verticals. And, that that was something that happened to me 6 years ago, and I've never stopped kind of continuously, like, honing in on that kind of skill set of my own. It's great. I I like that you said that you continuously hone in on it, and that's an important
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skill to have is to identify it, refine it, and not accept the, you know, the state of it at any point. In your current endeavor, right, like, you know, in either one of them, right, what does, like, mean something you really love about this endeavor and something just really it drives you nuts? You just don't like it.
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So what I love is just a new new product that I get to take to the market, brand it, you know, be become an advocate for it, and and really teach people and educate people on how this is gonna make an impact. What I'm still learning and learning how to do a lot is, now completely be a an international company. So we still have a team of 40 people in India. My CTO in between Atlanta and India, so he goes back and forth. So, we are now learning how to do this time difference things and, you know, waking up earlier in the morning and skipping gym or or skipping coffee or waking up earlier, like, 5 o'clock instead of 6 o'clock to to do those things is definitely, something I'm still getting accustomed to. It's been, 3 months of strategy calls that we have done, and a lot of those are early in the mornings. And and I swore I was a morning person, but my morning started at 7 o'clock. But now I'm a morning person when my morning starts at, like, 5:30, 6 in the morning, and I have a smile on my face. So still getting used to still getting used to that. I mean, that's a tough one. Right? I mean, that's,
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you know, I remember working for an international company based out India with clients everywhere. And I'm like, you know, I remember being up at 3 AM on a Monday or 7 PM on a Sunday, and you're like, you know, you're expected to be there. And I'm like, sorry. I kinda missed dinner, and I gotta go get on a morning Australia call work a work call. And you're like, it it it was brutal. You know? You you gotta watch burning out both sides for that one.
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I'm I'm trying to balance that out, and I'm I'm going through those trenches of figuring out what that balance would be. Because last night, I was going to bed and, you know, I was up till midnight, and India team was on at 10 PM EST, and they were starting to talk in Teams. And emails were coming in, and for the next 2 hours, they just sat there and it started working. And I was like, wait. I gotta stop because I have a meeting in the fall. It's 6:30, and it's midnight. I need to go to sleep so that I can wake up. And long behold, I missed gym and I skipped gym today because that's something that was more important that I had to focus on. But I'm I'm gonna need to bring more discipline to to really switch off and be okay to wait till in the morning to to respond to this email, kind of attitude, which, you know, as a entrepreneur in startups, that's just not how you operate. You're just like, oh, this is this thing's it's urgent. It's time present. Let's just do it. So just kind of coming up to become more structured and more organized. In that way, less reactive, more proactive is the approach that I'm, like, trying to apply.
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I mean, it well, listen to my own journey. Right? Like, I, for years, neglected working out in health and and, like, not not a bad way, but at least kind of, like, in a way of, like but I was you know, you get to the point where, like you're asking yourself, when am I gonna get to it? Like, when when does that happen? There's no, like, I'm done ever. So if if you don't make that, like, the top priority, it will become your top priority at some point. You know? And and it, like, no joke about that. Like, it's going to at some point, you know, the the man with his health has a 1,000 dreams. The man without has only but 1. And Yeah. And you're like, you know, I I've been going in the mornings last few weeks. So, you know, I'm a I've I've changed my schedule and but that had impact. Right? There was parts of my business that was like, the team is expecting. I'm like, hey. You gotta start rescheduling all this. Like, you gotta clear my which is hard to do in mind. Clear my schedule out forever from 8 to 10. That's basically the order I gave my team. And they're like, what? I'm like, you don't have room now. I'm like, fine holes. And by the way, I I take all of Wednesday off too. Right? So I could actually get work done. And they're like, what? I'm like, I've just figured it out. And it's amazing when they started doing it and how many were like, oh, I wasn't gonna attend anyways and this and that. And you're like, now the time is blocked. Now there's no excuse. So, you you gotta take that stuff seriously. And and you're like, if you don't set the boundaries, then people expect you to be there. Then they're then you're you're screwed long term with it. I mean, yeah, it's just
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I agree with you. As an entrepreneur, you know, we sell we we put ourselves last all the time, but there are some instances where you have to be selfish because, you know, these are the habits that you create that allows you to just, like, be just last longer. Right? Like, just continue to have those drives. What you mentioned earlier, like, burnouts. Right? Like, I'm being so proactive about, like, I cannot have this burnout because the last thing I wanna do is feel no. I this was too much. No. I I well, I need to do what you're doing too, just completely block off this time and no meetings. And it it's a lot to even, like I'm just, like, do I really wanna do this? But we have to be selfish when it comes down to being an entrepreneur. Absolutely.
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So when I made this change, I will say my Wednesday's last this week and next week do not look like they look they're busier than ever because all those extra stuff kinda got filled. I was like, you know, I'll take the hit for a couple weeks. That's fine. But, you know, it it's like, you know, you own the watch. The watch does not own you. So you look at it when you need to to figure out the time. And that's not an arrogant thing you do to your business, but you have to protect the time. And specifically, if you wanna balance with family, life, kids, this is a thing that I know a lot of entrepreneurs really struggle with. I have, as well is that, you know, you gotta be present. If you don't create the time for it, it won't happen. And it and you're you're super busy. The next question I have for you is, like, you know, what keeps you up at night? I know for me, it was, how am I gonna balance something for me? Meaning, like, can I go play golf once in a while? Can I go fishing? Can I can I do something outside work? And I was and I don't. For the last 2 years, I've done nothing for myself. I've let a lot of my friendship relationships go because I'm just on on on for this. So that's what kept me up. What keeps you up at night?
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Yeah. I mean, to be honest, right now, a lot of excitement to to launch Future Mug in in US and just all the exciting, you know, aspirations and goals and milestones. And so that's the that's the exciting part that has been brewing in for the last few months for me, but also learning how to successfully run both companies and making sure you're not, not really, you know, undermining anything and just making sure that your team is still successful. Your team does not feel that my you know, Shahrukh, the CEO, is I don't have access to them. And just balancing that out is something I wanna do because my thing to me is, like, my people are the most important asset that I have, and I wanna make sure that they have an absolute and full attention of mine at all times and they feel that way. Not that I think that way or I feel that way, but they feel that way, which is which could be different, right, as an entrepreneur. So, you know, so my biggest goal is that that how to basically balance that out at all times. Mhmm. You know, when are we gonna do our next happy hour? When are we gonna do our next dinner together? And just making sure that I'm spending enough time with them as well.
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I I I'll, I'm gonna challenge you on the right idea, but the team knows when they have my attention, they have it a 100% of the time, but they don't have my attention a 100% of the time. I'll say it that way. When I give it, leverage it because when it's off, you're not gonna it's gonna be crickets. Yeah. Because because if I don't do that, then I'd be on all the time. And so they've gotten good about they've gotten good about that. Now sometimes you jump in. Don't get me wrong, but you set the standard. But when you are present, be there for that. Yeah. One of the things I recently started doing was not leaving my phone on my desk when I go on 1 on 1 meetings because
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my phone goes off all the time, and the tendencies of checking your phone naturally without anyone realizing it's just not good. So I just wanna make sure people feel that you're they're being heard at all times. And I'm, like, going old school with sitting down with a notebook and a pen and just taking notes when they're talking to me. This way, I get to write down, you know, things that are important that I wanna continue to have conversations about.
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Yeah. So, this is advice to people. So my phone is a 100% on do not disturb all the time. So if I pick up a phone call, which I almost never do, it's because I'm actually looking at my phone in that moment. But but the only number that can pierce through is my wife. And even then, sometimes, I forgot to turn the ringer on and my daughter, the 2 people but no one else can and my parents, I think, too, but they they never call. So it's like the point being is you need to make sure there's somebody who can pierce through it because I we're really pissed off your relationship if you never pick up your phone. And I'm like, but I I love it because it's always on silent. It's never on. I don't even know it rings there. No idea. But the my point of that was, entrepreneurs, please make sure the people loved in your life can get through. Otherwise, they'll get mad at you. Just throw that out there. If you have if, you know, I I know how I I always try to change the analogy, but if you if you got called to, like, you know, in front of every entrepreneur in the world, and they said, what is your one tip you'd give entrepreneurs? What would it be?
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You know, do your research, but don't doubt yourself, because you will always be the only one on the island, so the buck stops with you. So don't doubt it. Just go for it. And, you know, whatever's gonna come out of it will come out of it. You're either gonna learn or you're gonna you're gonna learn either way.
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You're gonna learn or you're gonna learn, you need to learn.
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Yeah.
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Yeah. Agreed. No. You and I and I like that. So, you know, I I joke with the, you know, the Schwarzschild ratio, which is the math that determines the event horizon of a black hole. And so if perfect and paralysis by analysis all exist in there, so know where that math boundary is because once you go in there, no one no one can save you. It's endless. You think you're chasing something that's great, and you're just gonna just stretch out till you're done. Yeah. So and it's gonna take forever too, just so you know.
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Great. Great.
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Lookahead. We're a year from now. You're looking back. What are you most proud of? What'd you what'd you accomplish?
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Proud of, finding 1,000 people jobs, helping them be in a better place than where they were when they spoke to us, being in a position where we are impacting other entrepreneurs from a business strategy and advisement standpoint and helping them become successful. Of course, I focus a lot on technical verticals, involved in speaking with folks at Georgia Tech and Embry a lot on how to improve their portfolios, their debts, their their processes, their timelines, and continue to do that to help other companies become successful from the get go. And, you know, my goal is I learn a lot. Let me offload all of this to you. This way, you can make a better informed decision. So, you know, I wanna continue to do that and while I continue to learn and evolve.
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That's fantastic. But, what's the one question I should've asked you? I didn't.
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The one question you should've asked me, which you sort of did, is, what why taking on a second company, and how does that impact or negatively impact? And is it okay for an entrepreneur to to take on another company? So you did ask me. He's like, hey, Shirk. Why did you do that? But, you know, I I do wanna kinda dig deeper on this a little bit, which is it is okay to have you know, venture out even though you're growing your business, but it has to complement your service, or else don't just completely go start one thing and then just start an absolutely different thing, and there's no correlation, and it doesn't require the time. So for me, the reason this made sense is because, hey. Well, either you're gonna use our services and hire from us. When if you are if you're struggling in doing that, you can use our platform, to also do it on your own and try it out. And if that doesn't work, you can just come back, and we'll still be here to help you find those folks for you. Right? So we're just almost complementing each other out in our services. If anything, we're just expanding the offering and helping more people become more successful and faster. So, you know, this just allows us to have allowed me to have access to a broader kind of, vertical of of folks, a group that can now leverage our services to be successful. So the way I see it is, like, you know, we were focusing on one thing. Now we're focusing on 2 things. Our and we can just, like, cast a wider net on on in making impacts.
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Yeah. It's a it's a it's like the build it versus buy it technique, and and and I'll I'll I'll add to that as, you know, yes and on that. So even in our old world, you know, it's 3 things I work on, which is the marketing agency of Instantly Relevant, but the additive and the bigger play has never been promoted because that's all the entrepreneurs that I wanna help each other. Part of what we can do for some of them is help them with different aspects of marketing via video, LinkedIn, whatever. But then the third thing coming this summer with the 100th episode coming out, we'll launch the community of where, you know, it's no messing around. This is where entrepreneurs will come together to get help or give help. Just cut the tide movement. That starts this this summer, but they all work together because one thing I own and run. The other is, like, the the you know, a mid fifties agency. I'll be bored with that at some point. I'll be like, man, that's too much work. So I need something else. And the last thing is something I wanna start but not own. I want the community to kinda take its own fold with it. And so, I I agree with that. And and the truth is I looked out there to go buy 1, and and this just doesn't exist for what we're trying to do. It's
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I I love what you're doing, Thomas. And, and just across the board, you know, you you truly help entrepreneurs make an impact. You you're helping by creating this market space, a vertical, a platform where people can do it, come in, connect, and join without necessarily having an agenda or a motive, but really just doing it in a way where it's just gonna be substantially helpful, and you're just creating that force of networks. So so I just absolutely appreciate what you're doing for all entrepreneurs, and, you know, just keep going and continue to do that. I'm super excited to see that 100th, episode and just I'll I'll be keeping an eye out for your community once that's ready. I'd love to confirm it. I appreciate that. We have filmed the 100th. We just don't know if it's going to be the 100th.
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So Okay. And this and this year, just to give you guys a perspective, sometimes your best laid plans. Right? People think, oh, podcast a week is good. Well, we've we had so much interest, right, for this thing is that we filmed a 100 already this year, and I'll probably film over 500 this year. And so it's, Very exciting. It's an incredible, place to be. How should people get ahold of you, and who do you want to get ahold of you?
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2 questions. How do they they get ahold of me is through the website. They could go to redfitadvisors.com, futuremelt.com. They can go to LinkedIn. My first name, last name is there. Feel free to message me. I'm pretty good. I'm actually probably better at responding back on LinkedIn, than my my personal emails often, just because I got so many influx. So it just takes me longer to go through them. And, who should reach out to me? Anybody that is either looking for a job, struggling to find culture, build culture in their company, find the best talent in their companies. They they're posting jobs, but they're not seeing the results, or they have this influx of 2, 300 resumes every single time they post a job, and they just don't know it's overwhelming for them on how to fix that or how to skim through those. Those are all the people we'll reach out. So any founders, early stage start ups, CTOs, VP of engineering, director of engineers, or HR leaders, executives, we'd love to speak with anybody to see how we can impact them however we can.
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Is there a sweet spot company that really benefits right out of the bat for you, like, quickly and, you know, like, certain revenue size, employee size? Yeah. Like, early early stage. So anybody from, like, 3 employees
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to about 250 employees is essentially a sweet spot. You know, if you're doing about, 5th 0 to $15,000,000 in revenue, you probably would really benefit from speaking with us because those are the kind of companies that still need organizational, directional, kind of resources, and we are a one stop shop for all of them.
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Yeah. By the way, if your inbox is insane, I went to something called and I I have no affiliation with them. I just love it. Sane inbox. It's probably I think it's reduced 9 to 10 hours a week out of my email because my email has gone from having 5, 600 emails inbox to 30 a day maybe. So it or it's learned. It organizes it. It's a few $100 a year. Great. These are type of technologies you should use to get time back. And 9 hours in a week is a ton for me. That's you know? And it just is it was I was feeling so much stress. I was like, there's gotta be an I tried it with an EA, and and then it was like, man, that was more work. And and she's great, but I was like, man, I need something who just looks how I use my inbox and can figure out what's good or bad. And and and and see look into that. It stays so much fun. Looking at it. 239 in emails since yesterday. So that's kind of where my inbox looks right now. So Oh, boy. That's just one inbox. If if I would took instantly relevant, that's that one. It's 500 or so a day. Never been promoted. I look into it, like, 3,000. I'm like, oh, I I guess I gotta jump back in here. My personal has 300,000 unread in it, and it and it it, I don't even go to anymore. And there's another one called AI nerd that I don't even touch anymore. And I'm like, someone could be buying that URL. I wouldn't even know it. And so the point is, like, it's it's it's like I just abandoned. And the one that I need to keep your attention on, and so I'm I'm telling you, that's a major problem for people. You always, you know, might be wasting it. Constantly missing out on maybe important emails. So, you know, it's just so stressful. I was I'm actually gonna look into this. I'm I'm like I feel like I I'm the I'm Oh, yeah. Reason to build that. So I'm gonna look into this. A 100%. Now the reason it triggered me, and this is a good I love to give entrepreneurial advice, It wasn't so much the time. I got stressed because I missed an opportunity and I didn't even win the deal because I missed it because I missed an email from a week ago. And the guy's like, oh, we already signed with somebody else. I thought you didn't want to because you didn't email back. And I was like, oh my god. It just it got I just missed it. It was like on a Friday afternoon. And and I'm like, never again am I doing that. Like, you know, that that's that's, you know, 36 k of annual revenue just walked out the door because I missed an email. I'm not right. Now he'll be back because the guys they picked are not gonna get done what they wanna do. But the point is I still missed it.
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Yeah. So I know. And those are the things that that sometimes just, like, stings us. Right? So, yeah, I mean, this is a great tool to have.
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You should also clarify if you're affiliated with them in anywhere. I know. No. Listen. I I don't even know if they have an affiliate room. I just I chose Sane Inbox. Seems great. There's a bunch of choices. I I listen. I just there is no affiliate. I wouldn't care about $5 being signed up anyway if it was. The the point is I found that one. It seemed to work good. It was reasonably priced. Check it out. Do do your research, but find something and then do it because it's it's neat. A good one. I'll actually look into it. Thanks so much for that. Yep. Hey. Thank you, by the way, for for jumping on the show with me today. I really appreciate it. I know you're busy. It's always a pleasure, Tom Thomas. Again, thanks for having me. And if this is your first time here, thanks for staying this long. If you've been here before, you rock. You know, double down on your dad points. You earned it. And you you I want you to get out there as entrepreneurs. I want you to help other entrepreneurs. You get better by helping other other entrepreneurs first. Believe it or not, it has been the methodology of which how I've gotten better at entrepreneurship. The idea is micro mentoring. You can Google the concept. It's not something I made up. But until we meet again, get out there and and unleash your entrepreneur. If you get a moment, Apple, Spotify, you know, Amazon, you you know, give the 5 star because it's super important for our community and the guests. It brings more attention in. And if you didn't like it, then just message me, and I have a Sane inbox now so you can you can get a hold of me pretty quickly. Follow YouTube at youtube.com @neverbeenpromoted. Get out there. Unleash your entrepreneur. Until we meet till next time, thanks for listening to the Never Been Promoted podcast.



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