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Welcome back to another episode of Never Been Promoted. Hi. I'm your host, Thomas Helfrich. My mission is very simple. I'm gonna help a 1000000 entrepreneurs get better at entrepreneurship, and I'm doing that through the stories and journeys of other entrepreneurs. So during the show today, if you can learn one thing from our guest journey or one thing from what they're doing maybe just in life today that helps you become a better entrepreneur, you're well on your way to, you know, kicking some butt. If this is your first time here, thank you so much for being here. Hope it's the first of many. And if you've been here before, thanks for coming back. If you haven't done so already, please 5 star rate the the podcast on Apple, Spotify, Amazon. It means a lot for the community and the guests, so more attention brings to their episodes. And, also, get the YouTube channel. Follow youtube.com at never been promoted. Now enough shameless plugs. Let's meet Sally Gimon. Sally, you are the foul founder of The Trust Is You,  thetrustisyou.com. Thank you. By the way, thank you for coming on today. I I appreciate it.
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Well, thank you for having me on your show. I appreciate it.
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Yeah. Well, you know, both now that we're both appreciating of each other, we're speaking my lung love language of appreciation and affirmation. Do you do you wanna do a little icebreaker before we get into your, your background? I I have a question. Correct.
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True story. I was working full time as a Medicare broker. It's the worst job in the world. I became a real estate investor. And because of that, this is why I found I started The Trust Is  You because I got in trouble and, you know, never been promoted. I spent 20 years in the insurance industry, and I understand about never being promoted.
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Oh, man. It's the it's the worst. If you were let me ask you an icebreaker question, though, because I I before we get in, I like to get this this kinda sets something more fun and humor. What's kind of the weirdest question you've ever been asked in a job interview?
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The weirdest question, my first job interview right out of college, they asked me my favorite color. I'm like, oh my gosh. Why? You know, what what what what does color have to do with it? And my answer was green. So I don't I got the job, so I guess maybe it was the right answer.
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You I always whenever somebody ask me that question, I'm always like, for what? For a shirt, for a tree, for a flower, for a car? I mean, like, my favorite color depends on what it is. I don't wanna I don't want a purple car, but I really like a good magenta flower. You know what I mean? Anyway, so to me, it's always a fun question. Tell give me give us a little about your background, and lead it up to kind of what you're working on with The Trust Is You.
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I appreciate that. October 2018 was a watershed month for me. My old I was living in Phoenix. My oldest nephew was getting married in, Charlotte. I couldn't get time off for the wedding. I had to work until 8 o'clock the night before the wedding, Friday night, fly it, do a red eye, and fly out to Charlotte, go to the wedding, and fly back at 2 o'clock on Sunday because I'd be back at work at, 6. So this is why I love your show, Tom. It's never been promoted. My brand new car, the Hyundai, Veloster with the moon roof. Oh, love the moon roof. Got t boned by a gentleman who had no, no car insurance. Silly Sally had no gap insurance. I had 2 car payments, and then my mom got very, very sick. Because of that, I, pursued a friend of mine had invited me to a real estate meeting. I became a real estate investor in early, late 2018, early 2019. And in 2019, working full time, I wholesale 7 houses, Paid off all $184,000 in debt doing fantastic. And then my CPA called me and said, you need to come in and talk to about your taxes. Because I personally went from 22% tax rate. There's 7 different, tax brackets up to 24% tax bracket. I had saved money for capital gains, but I didn't think about higher taxes. And all of a sudden, I had to pay the federal government $79,000 in short term capital gains. I took a HELOC out of my condo. I mean, that defeats the purpose of paying off your condo. But, I had read an article about the Rockefellers trust and I'm like, well, if the Rockefellers don't have to pay taxes, why do I have to pay taxes? And I went on a quest for 5 months. And when I found out about the Spendthrift Trust, I started teaching in my real estate group, how to save money. And then my, thinking and results, coach gave me a mandate saying I had to start my own company because small business people need to know about this. And, you know, I just helped the husband and wife who have an auto body shop in New Jersey. We're gonna save them $36,000 a year in federal and state income taxes. That's a lot of money.
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I I want to hear about this. I'm excited for this because the tax game is it's an incredibly it's like you have to climb the hill and then go another 40% past it. And it's like it's just it's it's, it's unsurmountable. It really is. It's one of those things where you have to have such a successful business to be able to do that. And when you're a smaller business,
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there's got to be advantages that don't exist. You just get you just get pummeled. Exactly. And, you know, I'm not making fun of the accountants. I I'm dyslexic. I'll never be an accountant. But most of them work in the 304100 level. And this is in the IRS tax code 643 b, like bravo. Much, much higher where they don't where they don't study this, in, in school or anything. So only the very, very rich know about it. And my goal, one of the reasons I applied beyond your podcast, Thomas, is to let regular people know this, you know. In real estate, if you, if you're at 22% tax rate, then you wholesale or fix and flip a house and make $50,000 on it. You'll pay $11,000 If you're 24%, you'll pay $12,000 on that. I mean, that's a lot of money to pay to the government. And if you're you're not aware of that, it could really mess you up.
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Well, I mean, just outside owning it, but just from that, there's really no value add because you've created the wealth and the flip and they've they've done you know, there's just it's it's you know, it's we won't go down that route, but it's a lot lot of, a lot. Let's say it that way. Okay. So that's your background. And and and so in your in your kind of current role, how did you become an entrepreneur? Do do you remember, like, the initial moment or the calling when you're like, I am doing this myself?
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My original time that I was an entrepreneur was when I was 5 years old. I saw about, a $10 lemonade stand. I asked my mom for it to buy, lend me the $10 We're living in Pittsburgh. My dad's in graduate school and I wasn't allowed to put up my lemonade stand there. I don't know if you know Pittsburgh, but the Rooney family, they own the Steelers and everything else. Mister Rooney came and knocked on the door and said, I heard about your daughter. I would like her to sell lemonade to our to our, Springs football team on Saturday. My grandfather, huge Steelers fan drives me over, and I made $168 then hurricane Agnes came up the Ohio river and my cardboard lemonade stand completely melted. I mean, destroyed. And my mom, when we opened up the, the shed where the lemonade stand was, she goes, you made enough money. And I turned to her 5 year old kid and said, I've never made enough money. I always wanted to be an entrepreneur entrepreneur. And, you know, I can't say the word, but I I I like to make I I like being my own boss.
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Well, exactly. And you had a very young age, you're drawn to the the idea of entrepreneurship. You know, and I always ask this kind of like, what does it mean to you, though? Like, so like if you were to define entrepreneurship personally, you know, you talked about not having a boss, but maybe take that a layer down. Like, what's it really mean to you?
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It means to me, I'm my own boss, and I can take the time off that I want to. True story. When I was a real when I was a insurance agent, I went on a fantastic trip with my dad to the middle east. I couldn't get 2 of the days off and I got written up for not having 2 days off even though I had time off, but I couldn't get the days off. I'm like, this is crazy. I put in for this vacation 18 months ago, and I'm like, I'm done with doing this. I I I wanna be my own person.
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And that's I mean, that's what's ridiculous. Like, you're trying to plan something so many weeks, months out. It's your time. Correct. And the fact that no one can accommodate that just tells you in the absolute worst wrong environment as it is. As an entrepreneur. So so tell me about your business. Like take a level, you know, level down. Like what's it do for and how, you know, how do you do it? Mhmm.
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For the business trust, this helps US business owners and 10.99 income owners save at least 90% on their federal taxes and in 43 States, no longer pay state income taxes. So, to give you an idea, if you are in Texas, Nevada or Florida, they don't have, state income taxes. They will save at least $11,400 if they're making $80,000 a year. If you're someplace like in California, not making fun of people in California, they have high taxes. They will save over $14,500 a year. This is their money to pay off their mortgage, to buy a new car, to save for retirement, give to a charity, put to a college fund, whatever they want. And, you know, super rich know about this. I know I'm in a, a mastermind. 1 of the gentlemen who runs the mastermind, his girlfriend works for a law firm in Manhattan who has a who's also sell the trust. They won't talk to somebody unless they have $8,000,000 in their bank account. My my whole goal in my real estate investment group, nationwide, the per the average person joining is a 56 year old gentleman who's trying to make some money to retire on. And all of a sudden, you know, they they get hit with a large tax bill or, you know, another person I just helped, a digital marketer. She started her home based business, and they put the put them from 24% up to 32% tax bracket, and they they had no idea. They they had to put their taxes on a credit card, and she's trying to figure out how to save money that way. You know, she's making money, but having to pay more money for that.
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It's insane. Like, you know, the amount of tax you get, you know, especially as an unemployed or unemployed, self employed person. And then if you're like, you know, we're a c corp, Well, shit, if we retain any money, we have to pay taxes. And when it finally comes over to you as a person, you pay again. And it's it's you know, you pay your personal income tax, and it's it's like it's it's just a maddening game of, well, shit. I might as well, you know, set up some LLCs and buy services from them as a c corp and then just pass all that revenue as an s corp through my personal and only pay once. And so it's it's like it's such a it's a ridiculous game.
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What's, do you know about the, corporate transparency act from the Treasury Department right now?
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No. Tell me about it.
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This is a a law. If you are an LLC, an s corp, or a c corp doing business as the Treasury Department is part of their anti money law, you have to file the paperwork with the Treasury Department. If you don't by the end of the year, December 31, 2024, you could be fined $10,000 and or 2 years in jail. I mean, they're not even talking about it, and it's gonna affect thousands and thousands of people out there. Do, though? What's the what's the, what's the what's the act called again? It's Corporate Transparency Act, and it's part of the Anti Money Laundering Act of 2000. And, oh, I I forget the, NFT, there's a special department of the treasury that's doing the paperwork. I mean, it doesn't it's not hard to do, but they want your the name of your company, your address, your driver's license number, your EIN number, your passport number. I'm like, if I'm a hacker from China or from Russia I'm also wait. But the thing is they already have all that. When you get an EIN number and you register it after taxes, it's like you have all that information. Like, why am I reregistering again? It's crazy. And yield the fines. I mean, $10,000 or 2 years in jail. That's the neat thing about the Spend First Trust. For not sending them something they already have. Exactly. Exactly. With the with the spendthrift trust, you're you're shielded from doing that paperwork. And, you know, one of my clients, had 44 LLCs, and he's shutting them all down. He's just like, no no more k ones that you have to do March 15th. He he will just file a 10.41 tax return instead of a 10.40 tax return with the trust.
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Does it does you file it as a business or is it and so if I'm an individual, I file all corporations I own that I'm aware of.
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Correct. Unfortunately, LLCs and corporations, that's statutory law. If you don't mind asking, what state are you in? Georgia. Georgia. So I'm in North Carolina. Very close. What you do in Georgia, for your LLC or corporation is different than what I do in North Carolina with my, corporation and everything else. The spendthrift trust is on the federal level, so it's above state level. So it does not take any statutory, that doesn't hold any statutory laws in it.
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It's crazy. And and I'm looking at it here as we're speaking. It's like if you have 20 or less employees and you've made less than $5,000,000 you need to file. It's crazy. It's insane. Exactly. Look at all of that. Take that one.
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I'll take that one as a post deal. You an idea? Because you said you're in Georgia. With, if you're single and filing, making $80,000 file single, make $80,000 a year in Georgia, you will save $15,800 every single year with the Spendthrift trust.
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That's a lot of money. So so but dive in that for us a little bit. So how how do you set it up? Who does it? What's the cost? Just walk us walk us through the process of that.
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I usually have a 30 minute tax breakthrough session with someone. Take them out to a free website called Nerd wallet. I show them a formula. I show them how much they'll save if they're interested. I send them 3 articles from Forbes magazine. 2 pages of case law, the contract, they fill out the contract. They send it back in. They, they do have to pay either by a wire or by certified check. Then they'll get a new EIN employee identification number with a letter to go to the bank, to open up a new bank account. So when I did this, I had 12 notes, and I had to set up with my service provider. It did take 2 months because they had to send letters and everything. But the money goes into the new bank account, and that's how you start saving the money on that. It it might it might take a while to do this, but you'll have a a few weeks, but for me to save over 6 figures in taxes in 3 years, it's I I there's a lot I would do.
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It's crazy. It's, and you're basically fine you're you're running money through a trust, or does the trust own the company? How does that generally work? Correct.
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So with the with when you get the new bank account, you're gonna get an ATM card. And with that ATM card, you can you know, I did have to go to the DMV. I changed the title of my vehicle to the trust name because I want everything in the trust. Because the four ways the trust saves you is federal and state income taxes year after year, generation after generation. Keeps your information private your LLC. I can go to the state of Georgia, the, secretary of state or corporation commission and research that 40% of LLCs get sued every year. 3rd way, if everything's in the trust, it's a titanium vault and any lawsuit becomes frivolous and goes away. And then the 4th way you're shielded from doing the, 2024 Corporate Transparency Act.
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Insane. I I honestly, I have so much to learn. I'll be, I guess, reaching out to my attorney to ask. What's, in your own journey here? Let's let's kinda get into you a little bit here. Do you kind of have a pivotal success story for your own kind of entrepreneurial journey with this?
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I thought I was doing super well when I in 2019, when I learned how to do bank owned house, bank owned bank owned homes and wholesale them nationwide. Well, COVID happened. I had a bank owned reverse mortgage that I had in my LLC. I went to the bank, did 2 simple bill sales, 1 from my LLC to me, my own name, second bill sale from me to the trust name. I got them notarized. I did this consideration. Yeah. I had $10 in my wallet, gave it to the banker. He gave it back, but he put a note on it. I'm in Phoenix. I send it to the attorney in Raleigh, North Carolina. Only thing he asks for is the first page of the trust. And after COVID on August 28, 2021, when that, I bought it for $20,000 it went to auction for over $64,000, made $44,000 without lifting a hammer. Love that doing real estate like that. But more importantly, I saved $10,350 in capital gains. That money, I just reinvested into real estate and never looked back.
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That's crazy. What advice would you give maybe to an entrepreneur that, like, you know,
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wherever they are in their path, let's say I would first off, I would tell the entrepreneur, just do it. Don't don't think they'll go, what if this happens? What if that happens? Just just do it. I mean, people tell me I'm lucky. I'm not lucky. I work my butt off to do to do what I did, you know, to do the real estate and everything. Just keep plugging away. I mean, when things when things went all of a sudden, I lost my mastermind in my real estate group. And my coach says to me, you need to move. You need to start your own business. And, start finding a new real estate group. I I joked with her. I'm like, tell me to lose £10. It's easier. But I I I plugged away to do this. And now I get people sending me thank you notes. I mean, I I love my job. I I love what I do now. Yeah. I mean, how did you how did you land into it? So, like, what was the
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like, you know, you know, tell me how I kind of get me through the nitty gritty of, like, how you discover that a little bit more because I think how you Great question. Working to discover something or like I think it's an important step in most entrepreneurial journeys is what am I going to do
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and how do you evolve? So tell me about that. When I when I when I when I kind of interesting. I found the law from the private law firm, and I called them, and they said they have no idea what I'm talking about. And the next day, a representative, like myself called me back. I said to him, I'm in a real estate group in Phoenix that has over 800, real estate investors. I would love to teach us in the real estate group. I petitioned I was the 1st female, mastermind holder in my real estate group, and I petitioned the gentleman who runs it, and we had a business agreement. 18 months later sounds kind of funny, but I caught, I caught him in a lie over something and he said he was going to take away my mastermind for 6 weeks. And I told him I wasn't a human yo yo. And he goes fine. You no longer have the mastermind. I'm like, you just lost a stream of income. It was just the weirdest thing. But if he hadn't done that, I wouldn't have started my own company and be doing so much more if that makes sense.
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And, you know, kind of going back to this, like, the benefit of owner owner information, the senior file, is that for every company in the US, or is that for just Forever. Real estate related?
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Worst case scenario, again, the tax code is 643b like bravo. If congress ever gets their act together, not saying they will or won't, if they change the tax code, I won't be able to sell any new trust, But my personal business trust and my personal beneficial trust are contracts, and they can't break that. I you know, it goes from generation to generation that Rockefeller's, Spencer Trust, 7 generations old, almost 400 people under the same EIN number. Now my trust is 3 generations old, so I'm quite happy about that. That's amazing.
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What's, what's your biggest lesson learned in your journey?
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My biggest lesson? I have to keep doing it. I I I post 6 times a day. I get on podcasts. Sometimes when I don't feel like doing it, I'm like, Nope, there's somebody out there who needs to hear my story. Kind of a funny, if if you don't mind me telling to this Thomas No. Please go. I'm here. 3 weeks ago, I get this weird message saying, hey, give me a call at this number, 2 o'clock East Coast time tomorrow. I'm like, okay. Call the number. The guy who picks up, he's just like, who are you? And I'm like, from TikTok, I was told to call you because I'm not on TikTok. I'm like, I I don't know how I got your phone number because my wife's on TikTok. He's a semi he he's an independent semi truck, driver on a mandatory break. We're gonna save him and his family over $59,000. He lives in Nevada. No state income taxes. He goes, I'm sitting here at a truck stop eating lunch right now, and I can tell you 6 other independent truck drivers who who could be saving money like this. He gave that my name and number to all 6 gentlemen, and I was able to help all 6 of them set save, 6 figures in taxes. I mean, that that was just an amazing day.
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What's, like your bigger like, you know, any entrepreneur has a bigger purpose, right? Like, it's one thing to make money. That's great. And it's part of the experience of being an entrepreneur, of course. But what is your bigger purpose? What what's it tied to?
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I have 9 nieces and nephews, and all I don't know in your family, but my family was always go to school, get a job, work 40 years. My father was a military officer. My several of my nieces and nephews who have already graduated have staggering student loans. So my goal is I'm helping them pay off their student loans. You know, I'm financially free. Now I'm helping them become financially free. I would love for them to become their own boss, but they haven't done it yet.
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That'd be pretty cool. It's very nice. Sense of helping. Let me ask you something. So in in your in your own journey, right, you've probably also found faced some massive challenges. Talk about one that maybe you was really hard to overcome and it kind of redefined you or one that you maybe never overcame. But talk about the challenges you faced and what you've done about it.
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Back in April of 2023 here in Charlotte, they had multi they had multifamily investors group. Bought a ticket to go down there wearing my t shirt saying I don't pay capital gains. Went to lunch with 5, 5 of the big people. One guy has, an investment company, and, you know, I gave him information. He scheduled an appointment with me. We get on the zoom and he says, my, my CPA says, you're lying. I don't want to talk to you. And I mean, he's helping invest people's money and there's a way they could be saving taxes. And because his CPA is not open to listening, I don't know how many clients he has, but they don't have any options with that. And I just feel sad for his clients because the other 4 people who were at lunch with me, I'm now working with all of them and helping them them save you know, helping them save taxes, helping their clients save money. It's, you know, there's a lot of people who aren't open to listening to something they don't know about. I mean, if I hadn't read this article in the Rockefellers, I would never have known this. But now that I read the article and I researched it, I wanna teach as many other people the the secret of the rich that I found out.
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Yeah. I mean, of course. And those challenges, objections, people just are misinformed, don't have information are sometimes the hardest. No question about it. Right. That's, you know, may take a moment here just to tell people how to get ahold of you. I think that's probably, you know, it's a really, like, who should get ahold of you and when and where should they do that or how should they do that?
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My name my last name is very unusual. I'm on Facebook. I'm on, TikTok's my biggest, place right now. I get more clients there. I'm, my handle's at Spend Thrift Trust. I just started a new, handle 2 weeks ago, Sally Gimon. Just reach out to me to set up an appointment, for a 30 minute, tax breakthrough session. My website, w w w the trust is you.com. I also I I'll put it in the notes if you don't mind putting into the thing. But I also, have a free class on the great discovery. Have you heard about that yet, Thomas? I have not. What is that? Have you heard of a group called 6 Sigma, the consulting group?
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Have. Yeah.
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They just launched a new platform to be in competition with school or Kajabi. So I I have my, save taxes legally on, on, the great discovery, and it's a free class. And, you you can watch it at any time you want. It's where I'm gonna keep everything, what do they call it, evergreen?
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Yep. So you'll have that's an available thing that anybody who kind of will get. Is that correct? Correct. Let me just put this in chat for you real quick, if you don't mind. Yeah. No. I don't. Definitely add that in the show notes too. It's in the descriptions. During our conversation today, though, I mean, I've learned something new about the, you know, some other filing I'll have to do or something on my team will have to do. But, what's maybe a question I should have asked you, but I didn't?
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One question people ask me all the time, is it legal? Like I said, it has been in front of the United States Supreme Court on 2 different occasions. So I have 2 pages of, case law to give to people. And another question people are always concerned about, what if the tax code changes? Again, it's a contract. They can't Congress can't break a contract. I mean, the 2 parties, it's a contract between the law firm and the other person. Nobody else can break that contract except the law firm or the person that you know, the people in the contract.
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That's I mean, that's a common question that people would ask is I was I assumed you'd just be legal. Otherwise, you'd be setting yourself up. Yeah. It's legal. I mean,
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it's interesting because people like this can't be true, and I'm like, it it really is true. Like, I I just had a conversation with somebody earlier today. Her her husband is a dentist. She she's working, a full time, and we're gonna take the husband's dental practice out of their 10 a 10.40 tax return, and we're gonna save them over, $32,000 a year. She's like, I don't even make 30 thou $32,000 a year. Why am I still working when I could be a stay at home mom with our 2 kids? I'm like, that's conversation between you and your husband. I, you know, I I can't help you with that. So Is is,
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are there certain entities that are exempt, though, or exempt, just can't do it?
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W two income. Unfortunately, I cannot help anyone with a w two income taxes, with this. So if you have a 10.99 job, I don't care if you're an affiliate marketer. If you are have a franchise, one of my franchisees, up in Ohio, 4 sub shops, We're saving them $49,000 a year. He just opened up a 5th sub sub shop, and he's just like, more money coming in. You know? The the more the more money you make, the more money you'll save, if that makes sense.
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And the more you can spend and get taxed on as well, which is fun. Same on your taxes. Correct. You know, and you know Well, it's it's an interesting economic model, right, where if you're not spending as much in tax, you're likely to go spend it on things and consumer goods.
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And What is the is that the, is that the Peter principle? It's not keeping up with the Joneses. Yeah. There's there's a philosophy on that, but that's true.
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Yeah. I think I think it's something like Joneses will is definitely the principle applied. They just wanna keep buying more stuff. Peter principle, I think it's just you can go as far as you can go until You you get you get promoted as high as as
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wasn't
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your stupidity or whatever it gets. Exactly. So Pretty damn stupid because I I ain't get promoted at all. Thank you, by the way, so much for joining me today. I this has been, like, enlightening and and learning so much. And I and I and I, you know, once again, how should people get ahold of you so they can
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my website, www.thetrustisuyou.com, or they can find me on social media. I'm everywhere but LinkedIn. Unfortunately, I got kicked off LinkedIn. I I'm the only person I know who got kicked off LinkedIn. It's tense. I lost 10,000 followers.
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There's there's definitely others. That's terrible. It's frustrating, though. It's probably a whole different show on that. Thank you, by the way. I appreciate you coming on, Sally. Well, thank you for having me, Thomas. I I hope I have enlightened your audience, too. So thank you for having me. Yeah. I I've I've I've certainly learned something about this and lots to go look into after this. If this was your first time here, thank you so much. If you've been here before, I really appreciate listening and learning from our guests today. It's super important for the guests, the community, if you could just do the 5 star review, Apple Podcasts that you listen to like Spotify or Amazon and follow the YouTube channel at never been promoted.comorneverbeenpromoted. If you are an entrepreneur, get out there and ask for help if you need it. And if you can help somebody else do it, because in both cases, you're going to be helping unleash your entrepreneur. But until we meet next time, thank you so much for listening to the Never Been Promotive podcast. Get out there. Just go unleash it. Go become the entrepreneur you've always wanted to become. Thanks for listening.