Never Been Promoted

Can You Successfully Balance a Side Hustle with a Full-Time Job? | Venchele Saint Dic

July 27, 2024 Thomas Helfrich Season 1 Episode 78

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Never Been Promoted Podcast with Thomas Helfrich

Venchele Saint Dic, founder of Pathway Coach Writing, shares her journey from her early days in public health to becoming an entrepreneur focused on writing and branding. Known for her passion for inclusivity and strategic planning, Vanchele offers valuable insights into balancing a side hustle with a full-time job and creating a business that makes a difference.


About Venchele Saint Dic:

Venchele Saint Dic is the founder of Pathway Coach Writing, an online service dedicated to providing writing and branding solutions. With a background in public health and a passion for helping marginalized communities, Venchele has created a business that not only focuses on writing excellence but also includes voices often left unheard. She is currently pursuing her doctorate in public health leadership while running her business.


In this episode, Thomas and Venchele discuss:

  • The Journey to Pathway Coach Writing: Venchele shares her background, from her work in public health to starting her own writing and branding business. She emphasizes the importance of listening to clients and tailoring services to meet their needs.
  • Balancing a Side Hustle and Full-Time Job: Venchele explains how she manages her business while working full-time and pursuing a doctorate, highlighting the need for strategic planning and understanding one's capacity.
  • The Importance of Inclusivity in Writing: Venchele discusses her commitment to including people with disabilities and mental health challenges in the writing and editing industry, and how this focus has shaped her business.

Key Takeaways:

  • Value of Tailoring Advice

Understanding that while advice is valuable, it's crucial to do your own research and tailor it to your specific situation and business needs.

Importance of Defining Your Why

 Knowing your purpose and capacity is essential for staying motivated and making informed decisions, especially when balancing multiple commitments.

  • Focus on Inclusivity

Committing to inclusivity in business practices can lead to a more impactful and meaningful service, addressing the needs of often overlooked communities.

"The way to happiness is really to live your life the way that you want to and not really care about how other people are gonna feel about it." — Venchele Saint Dic


CONNECT WITH VENCHELE:

Website:
https://www.pathwaycoachwriting.com/

LinkedIn: https://www.linkedin.com/in/venchele-saint-dic-drph-student-mph-baph-70480811/


CONNECT WITH THOMAS:

X (Twitter):
https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverb

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Welcome back to another episode of Never Been Promoted. Hey. Listen. Our mission my mission specifically is to help a 1000000 entrepreneurs get better at entrepreneurship. I mean, this is hard. Entrepreneurship is not easy. And to be successful, you've got to you really got to keep learning. You got to keep moving forward. You got to understand your purpose. And to do that, you can do that through, you know, reading books, from getting a mentor, and you can also just learn through what's called micro mentoring, which is learning maybe just one thing from a bunch of different people who have been successful, who have failed, who have who in the middle of it. And that's what we do. We interview all sorts of entrepreneurs just like you to help them to to help you get through, you know, the hard times, the good times, understand pivots, what you should do and what you shouldn't do. So if this is your first time or is your first time here, thank you so much for coming. And if you've been here before, I do hope you continue to come back over and over. Now before we get going, please, if you like the podcast, take a moment to go to Apple, go to Spotify or Amazon Music, and and do the 5 star rating. This seems like a a trivial thing, but it helps the community. It helps the channel. It helps the guests get more attention. It helps us bring more light to this movement of of trying to help entrepreneurs, and it means a lot to me just personally. So if you like it, do it. If you don't like it, send me an email, or get a hold of me and and what we can do to improve. And finally, you know, check out the YouTube channel. We we keep adding more and more content there at youtube.com @neverbeenpromoted. Enough shameless plugs. Let's get into this today here Venchele Saint Dic. Is that correct? Did I say it correctly? Yes. That's correct. Like,  Venchele. Yes. You are the founder of of Pathway Coach Writing, and this will be an interesting conversation because of how you're using writing and branding together. But it's it's nice to meet you. Thank you for coming on today. Thank you so much for having me on your show. I'm happy to be here. Yeah. No. This this would be fun. So I I because I'm gonna I'm gonna just steal some free consulting from you on what we should do as we talk through this. So I'm going to learn something. And if anybody benefits from today, it's going to be me, which is great since my podcast. It's just gonna be selfish. It's gonna be great. Okay. Let's do a icebreaker question. Did you take out the bridge? No. I'm just kidding. Not do that one. The Baltimore. That was horrible. Too soon. Sorry. Yeah. That was horrible. Okay. It's like that was horrible. I mean, it it you know, I it's just the whole thing. Alright. Let's do something. Let's do something nice or more fun. What's the worst advice anyone anyone has ever given you?
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Oh, that's a good one. The worst advice that someone has given to me is to take people's advice at face value and then never do your own research. That's the worst advice I've ever gotten. You'd never want to take someone's advice and not do your own research and tailor it to your own problem. And that was something that happened to me even before, I started, you know, my business path with coach writing. And so that's what I would say. I would say that's that was the worst advice, not to consult other
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people. I gotta ask. You opened that Pandora's box. You asked you opened that Pandora's box. So what, what did you do? What did you
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do? I'm gonna be honest with you. I think the first time the first time around when I was trying to get my business up the like, you know, off the ground, and I took that person's advice, I have to tell you, I was at at first, I was angry. And then when I took a step back, I had to realize that people can only give you what what they can give to you. They can only share with you, their own knowledge, their own wisdom at the time. And so maybe that strategy definitely helped this person get their business off the ground. But for me, it just wasn't very helpful. And and then also to it wasn't aligned with my philosophy of how to build a business. So, for example, for me, because Pathway Coachwriting is like an online service, like I didn't need to go and spend a lot of money on brick and mortar, like all of these different resources, you know, in order to get clients. And, and I didn't do that. The second time around, I didn't do that. I just chose to do it a different way. Like, I did not I had, like, a rough business plan. But it, again, I just wanted my business plan to be sort of spearheaded by the clients themselves. Like, by listening to my clients, by listening on you know, to what was working and what was not working, that's how I was able to towards the end, after a year of doing this and having an official website, I was able to the evidence definitely led me to tailor my services instead of the other way around. You know what I mean? And just focusing on the market and what's going on in market. So that's what I
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did. Well, I think I think taking some of the advice in the context of how it applies to what you're trying to do because because people have their you know, the thing I love is you imagine the letter 6 or 9. It's a 6 or 9 depending on which side you're standing on and looking at it. Right. And so people's perspective are from whatever side they are on that number. And they're giving you advice from looking at it down. They see a 6 and you're on the other side going, hey, yeah, I see a 9. And so you have to take it with the right idea of what applies and what doesn't apply. And I think that's a really that's a great that's a very smart way to take it. Now, it's not to be skeptical of everybody. It's just applying the knowledge correctly.
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Is that fair? No, that is fair. I agree. I actually agree with you. And then also to, now that I think about it, when you're building a business as well, you you have to sort of define, like, your why, because there are times that, you know, times are going to get tough. I know for me, like, because I'm doing this on a part time basis and I have a full time, you know, full time gig as a you know, in the public health arena, you have to understand your your why. You have to understand your capacity, your individual capacity on what you can give and what you cannot give. Like, even for me, like, I've received tons and tons of projects, like, for ghostwriting. But then when I thought about my situation, because it's a sole proprietorship business, I said to myself, do I have the capacity, you know, to work with clients who, you know, just wanna give me their project and then just leave? Or, you know, should I, you know, should I just take a step back, understand what my values are, like what my situation is right now and just say, you know what? I'm not gonna take someone's money just to take it. I can, you know, speed, you know, lead them to another person who has more been with. But again, just understanding, like, for me, like, I am in very intentional in terms of working with clients who are going to be part of the process, because I don't wanna just make up something willy nilly. And then after that, from a legal perspective, get ding because, hey, I decided to take on this project and, and not take, you know, not take my clients I mean, not take the client's advice or not, you know, really ask them questions in order to make their story shine on paper. So there's also a legal aspect to it when you decide to do this business too.
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I love it. And and let's just for a little bit before we kind of dive into your your your journey a little bit, Mhmm. It's a side hustle. You have it set up, and I love that. You know, may may talk about your company just a little bit. Like, not, you know, like, so much pitchy, but, like, hey. This is the value we add. And and maybe just what do you love about it, and what do you just really don't like about it?
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What I don't like about it since I'm the one who's doing everything, like, it can be very tedious. I mean, if you're a recovering perfectionist like myself, like, I care about my clients. I wanna see them shine. I want them to leave the conversation feeling like, you know what? I'm a better writer because, like, I've worked with Vinchel and I know what I need to do next because I believe in strategic plans. Like we need to have a plan once this, this book is published, like, what are you going to do next? You know, instead of you just saying, you know what, I'm just going to coast and not do anything and let this pick up dust, like on my, on my shelf. Like if that's the case, they shouldn't work with me. Like, we're gonna do something with this book. And so to me, I think what I don't like is it's tedious, in that sense, in terms of the technical aspect of it. It's also to, I'm very I'm very, like I said, conscious of who I'm working with. So doing that selection process also has its benefits and disadvantages. Maybe I am missing out on some clients, but I think for me, if I'm gonna work with a client, I need to make sure that IS says their readiness to work with me and their readiness to put in the work. And that can be that has you know, it takes time to do that because you're having these conversations via Zoom before, like, they start working with me. What I love about my job is that I'm able to really focus on my passion because the reason why I even decided to do this work or become an entrepreneur is because I saw that there was a need to include people with disabilities and people who will go, you know, who are having mental health challenges in the writing and editing industry. And I think that it made me upset each time when I would read a book where I felt like, you know, the person's story didn't really shine. And then also someone did a terrible job with the editing process. And so I said to myself that I wanna be part of the movement where these people are more included. And don't get me wrong. I work with all clients, but I just felt like those there are certain groups of people who just were not being seen. And so that's the reason why I decided to do that. So I can based on my answer, hopefully it shows that this is a passion of mine. You know, I do believe that there is power in words. I do believe that, you know, speaking of the law of attraction, you attract you attract what you think about, what you write about yourself and all of that. It's a true passion of mine, you know, to put words on paper and to use words, you know, to make a difference.
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Yeah. And for you, the side hustle is you're a form of entrepreneurship. And I think it's where lots of people stay. And it's a lot of is it something you want to become full time on at some point? Would you love to be able to? That's all I do. Absolutely.
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It's just that right now I'm in school. I think that's what people don't know. Like, I'm I'm getting my doctorate degree in public health leadership. You know, I'm also doing this side gig. I have a full time. But eventually, yes. You know, that's the, that's the whole plan, but I think, that's one piece of advice I would give to people as they are building their businesses is that, don't expect a quick, like don't expect that everything is going to come together within the first 2 years, you know, like you're planting seeds. Like, even me being or appearing on different podcasts, like, that's me planting seeds, you know, to, not only share my expertise, but in a way too, it helps path with coach writing. Because, again, people are not gonna buy, or not gonna work with someone they don't they don't know. Right? They don't know what you're about. And so that's something for people to keep in mind. Because when I first came, when I first started my business, like I was operating under the illusion that, you know what, I'm gonna make a whole lot of money that 1st year. And it was like, literally, it was like a sprinkle of people during the 1st 6 months. And then things started to pick up. It actually, it picked up so much that I was overwhelmed with a lot of work. So I think trusting the process and being honest, being realistic, you know, with that process on how it's gonna play out is is very important. And that's where the market analysis comes into play. And it also depends on the neighborhood that you, you know, that you have your business in. Like I said, for me, it's an online service. So for me, there's a whole lot more work when you're talking about, you know, one of the things I don't like about it, but there's a whole lot more work when it comes to the marketing piece, you know, versus someone who has a brick and mortar. Okay. Right next to Einstein Bagels. Listen, if you talk to your people, if you talk to the people around you, I'm sure, like, you know, you can exchange business cards and they will talk about you. But it's just for online businesses, like, you know, we have to do a whole lot more behind the scenes when it comes to marketing and put ourselves out there a little bit more.
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And and dive into something because I think you have a high you know, and maybe the thing is you have a high I wanna talk about your purpose a little bit.
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Yes.
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And tie it to what entrepreneurship means to you and start there because I want to go somewhere with it. But what does entrepreneurship mean to you and tie that to the bigger purpose that I know you have there? And I think you're just touching the surface of it. But what's the what's the deeper driver for you to become an entrepreneur?
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The deeper driver for me to become an entrepreneur is to is to reach is to reach an audience that, you know, that does that's not covered in the mainstream media. And that's also through my public health work as well. Really helping amplify the voices of people who are left unheard in our society. That's the deeper drive, like, in terms of me being an entrepreneur. And I would say even when you talk about, like, what is my definition of entrepreneurship? I think entrepreneurship is not for me, at least when I think of entrepreneurship, it's not a glamorous life. Because I think that when you decide to become an entrepreneur, you're kind of stepping on faith. You know, like nothing is ready made. It's not like a 9 to 5 where, you know, you got your, you know, you got your paycheck ready every Friday. And sometimes when you first start off, you know, people may not necessarily understand why you're doing this. You know, why don't you go and get a job? You know, they don't, they don't see entrepreneurship as an actual job. And it is, you know, because you're doing everything that your employer is probably doing and they have more manpower to do. Right? So we talk, we talk, we touch base on the marketing piece. We touch base on, like, the actual task, the assignments that you give yourself on a day to day basis. And also too, it's a question of pride. Like this, the 9 to 5 to me at least, is a rat race. And, even if I'm doing the things that I love, like at a certain point, I don't want to be working, you know, for someone. I want to create my own hours and being an entrepreneur allows you to do that. You have that, and I know this is gonna sound crazy. You know, they're always talking about work life balance. What type of work life balance do you have in a 9 to 5?
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You don't. You don't even have security in it. We can go down that road. Have sec
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that right there. You don't even have security.
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I I've I've talked about this a lot of times in the show. You know, I I went from over a half $1,000,000 a year paying job to 0 after making every quarterly bonus. 2 weeks later, after 18 months, they didn't see the value. And you're like, what? And you're out and you're like, I'm not trusting this crap anymore. Like, you know, like I you don't typically make it more as an entrepreneur long term. If you're not making very much, you should certainly look at entrepreneurship because what's the difference? Like, you know, for people to make 10 ks a month as an entrepreneur, it's it's it is really not that difficult. It's harder to scale up to the 20, 25, 30 as a solopreneur. Definitely. But you can find 10 people to give you $1,000 a month to do something if you can develop the skill of what that is, from running Google Ads to writing content for them to creating graphics images. There's a lot of things you could do from the marketing standpoint and beyond, from coaching. It just depends on your lifestyle. So, yeah, you're a 100% with that. So let let me dive in a little layer layer, Laura. Do you remember the moment, the calling, though? Like, do you remember
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that I'm calling.
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Like, the moment I I am doing this. And it usually and I'm gonna set this up. Usually, it it happens years before and you ignore it, and it comes back. And it could be, like, after a fight with a boss or crappy commute day, whatever it is. You laid off. Do do you remember that we're like, you know what? I'm gonna start this side hustle. I'm going for it. I don't care what people think about me. I'm I'm doing it.
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You know what? I know this is I don't know how this is gonna sound, but the day that I realized this was the calling was when I got fired from, Barnes and Noble. I didn't even make it past 6 weeks. And I'm like, but wait a second. You know, it's Barnes and Noble. I love books. And so, I think that when I got fired from that job, that was back in college. And to me, I was at, at that time I was devastated. Right. But I think that when I got fired and then started getting requests from friends and people around me to look at their papers and give them feedback, that's when I said, maybe there's something there. But I have to tell you, even when I got that calling, I was, I, I did not really pay close attention to it. Like it wasn't like an instant, okay, I gotta go and, and have a business. It was more like, I'm gonna try this out. And if it works out great, if it doesn't, then I can always fall back on public health. But then it became more pronounced when I got more requests. And then one of my friends, I believe she was like writing this white paper and she had to like present it to her, like at her job. And then I remember after she got, like, a standing ovation or something like that, like, positive feedback on that white paper, she said, Michelle, like, you definitely should create your own website. And that's when I took it seriously. And I started that website. And like I started with referrals before the website and then, right around the pandemic, I think that's when, like I, I started the website, yeah, to do this. Well, listen. And it it usually has,
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like, kinda, like, a no he did not moment or now that did not just happen moment or I can't I'm just done with it. There's a tipping point. Right? The the calling happens at the tipping point. But the calling is something that calls you to it. And as soon as you establish kind of your purpose. Right, and it could be for my time, then it's then that that tree is growing and you can't stop it at that point. Give me one of your best success stories. Something that's really defined and shaped your path.
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I would say, I think for me, like, because, like, I'm still speaking of passion and speaking of, like, really understanding your mission, like, I'm still, I don't wanna give the impression that, you know, once you find what you're passionate about, like this is it. I think there's it's an iterative process. You're always learning something about, you know, what you can or cannot do within the mission, like what your limitations are. But I know for me, you know, being a Peace Corps volunteer definitely shaped, you know, definitely shaped my life because I, I worked in like this underserved community in Senegal, West Africa for about 3 years. And it brought me the most joy because I was doing community health projects. So when we talk about success stories, I can tell you that one of the major highlights of working, you know, for the Peace Corps overseas was when I was able to include my community in, like, this established project for this NGO, which who didn't know me and I didn't know them, we just stumbled on each other, and being able to put them on the map to get like a brand new hospital. That hospital is still there. And it's actually they named it after me.
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No doubt.
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No doubt. Yeah. I mean, like, I didn't know about this until, like, I left. Right? I didn't know until, like, I left, because I still keep in touch with everyone there. But that was one of my success stories. Like, I think if nothing else, it gave me the confidence. It solidified the fact that I have, like, I'm not when you are in this life, like, you should never downplay yourself and downplay your skill sets. And it taught me that it gave me the confidence to know that I can do this. Like I can make an impact, in the public health field, and and what have you.
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Yeah. Listen. Like, if you do, you know, the first day of work, which are interesting facts, like, yeah, there's a hospital named after me. That'll be cool.
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I'm just waxing.
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Yeah. Right. That's you've risen yourself up. What's the biggest challenge you've either faced or are facing? Did you just that that maybe you how'd you overcome it, or did you and how did it shape you?
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That's that's a good question too. I think the biggest challenge for me is sometimes letting bygones be bygones. I know that, you know, there's plenty of books out there talking about, you know, the power for forgiveness. But I think sometimes, you know, for example, like, you know, if you work with, I don't know, with a client, I know definitely that happened. Like, you know, when I first started the business where sometimes, you know, you see a lot of potential in the person to give you, you know, to get to a certain point only to realize that people can only go, will only go as far as they can go and being okay with that and not forcing an interaction, not forcing a relationship, that may not be there. And I think when we talking about, it is, it definitely was a challenge at first, but I would say that the, one of the ways that I've overcame that I overcame this challenge is just to understand, how to meet people where they are, and then not feeling bad. Because like, sometimes there are people like us who are who care a lot, and sometimes you have to understand that it's not about it's not about me. It's about their journey. It's about them. And, you know, making sure that you give them what you can give to them and then just letting go of the rest. If, you know, they decide not to work with you anymore or if they decide, like, you know what? They don't have any more energy to give to this project.
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Yeah. Yeah. It's and sometimes, you know, you're you're so enthusiastic and, like, you get a client or something that just leaves, and you're and, like, you're, like, devastated. It's really hard not to wrap your identity up in entrepreneurship. I will tell you, once you do make the switch over to being full time and there's no safety net, it hits even harder. But your Yeah. Your resilience also equally matches up. You're like, next one, what did I learn from it? What was wrong with my offering? Could I have communicated better? Could I have done this? Did I underprice it? Did I have the wrong person who can't sustain it? Like, you start asking, like, how do I avoid that pain? Because the pain is what you will avoid. The pain of losing a customer, with a bunch of customers and you don't lose any of them. You don't you must have really nailed it. You got lucky, but most time you will, and you have to learn you have to evolve your offers and do things from that. What you know, what's, what kinda keeps you up at night? It's a hard hitting question here at the podcast. I've never been promoted. We don't we don't do we don't do softballs around here till later in the episode. No. That makes sense. I don't think any of these questions were softball questions, by the way. No. No. The the last one's a softball. You get one softball. That's it. Everything else is fast pitch.
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Oh my goodness. What keeps me up at night? I think, like, what keeps coming up for me is, like, I'm so busy that I don't even think about I don't I haven't had enough time to even reflect on, you know, what keeps me up at night. And maybe this is, you know, a bigger discussion on reevaluating what my mission may be right now, which is another thing too that we don't talk about. Sometimes, depending on the season that you're in, you know, your mission is gonna look and feel a little bit different. So right now, I'm in this I'm in a, I don't wanna call it a desert season, but I definitely am in a planting and a reflecting season, because I'm kind of questioning everything now, in terms of whether or not I'm still on the right path. And if I'm not, like, what can I do to get myself to the right path? So that's a question I might need to table, because I'm in this desert season for
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sure. Yeah. And you'll go through these and and you use some very, faith based ideas of seasons of life and, like, where it meet you where you are. And and so I as soon as on a newer faith journey, I I will tell you, I would never have picked up on that a couple years ago. I probably would have just been there. But now I understand what you mean by that, because when sometimes you're in that desert and you know, you'll be met when you need to be, but you don't stop walking. Right. You keep going. So and you certainly don't turn back. So I get that. I will come back to you on that. It might be months, but we're gonna get you We're going. Alright. So if you're, if you were, you know, you know, a genie in the bottle, not the Britney Spears song, but just, you know, Jeanie in the bottle. If you can sing it right now, that'd be great. You wanna do it? Wait. Britney Spears or Christina Aguilera? Whatever. I didn't know what it was. So I have no idea. I don't listen either. Is it Jeanie the oh, it is Christina Aguilera. See? It's Christina Aguilera. Now you got you know what? You called me out on it. Now I feel embarrassed. I feel shamed.
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You have to say dating myself. That's how you know.
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You're not dating yourself that much. That's maybe I should date myself. Think about that. Things will go smoother. I barely understand me. Where were we? Oh, you're gonna give me a top tip, genie in the bottle. You got one tip to give an entrepreneur trying to get a side hustle. That because that's your area. You know that. You got it going to make a little money. You're doing stuff. What's the one tip?
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Oh, man. The the one tip I would give to entrepreneurs is, oh, that's a good one. Because, you know, again, I know that I've already shared earlier, like, what I've done. I would say the first thing that you want to make sure is that you don't you wanna make sure that your business is not oversaturating the market. So if you know there are 10,000 people providing what you're providing, I would say don't do it. I would say, like, you know, go back to the drawing board and do something different. Because the reason why I'm saying this is because during the pandemic, I'm sure you probably noticed there were many businesses, similar businesses that closed their doors, whether it was online or brick and mortar. So, because again, none of them could stand out. It's kind of like the, the, the one company that I can think of right now is Apple. You know, at a certain point they were very innovative. And then now it's like, when you think about the changes, they're occurring, they're more cosmetic changes. Like the resolution of the camera, you know what I mean? Like has been changed. Listen. I'm I'm a I'm a I'm a Samsung user. Right?
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I I I I Apple you know?
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Anyway, we're not gonna go down that path. I'm not gonna We're not gonna go down that path, but I'm just saying and I'm an Android user. Shout out to all the Android users here. But but I just I'm saying all this to say, you wanna make sure that your company, you know, is providing something different that's, you know, I know people will say that there's nothing that's been done that hasn't already been done under the sun. But Apple, like I said, Apple was innovative at a certain point. And then, you know, right now, all we're doing is just seeing those cosmetic changes. Nothing has really they haven't been innovative for a long period of time, at least since Steve Jobs passed away. So that would be my one tip. If other people are doing it, toss it to the side and and go back to the drawing board. The best ways the best way that I was able to find out, like, how I could stand out, was attending conferences. So conferences in your field, in your industry, and then learning from other people, on what's working and what's not working, and then pitching an idea from that from that standpoint.
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Agreed. Coverages are good way to network too. And and if you're there to learn, you can see kinda what's going on. And and, listen, and and one thing Google showed me, no matter what great idea I've had, a 1000000000 other people tried it. What I think you need to find in yourself is what you do well that that can this doesn't always scale, but at least get you started. Is is what what is it you do well? What is your defining thing that that allows you to compete? Mhmm. So I think that Jack Welch is if you don't have a competitive advantage, don't compete. So so it's not that you don't have to, you know, you know, have something original. Just have a better way of doing one part of it and then sell on that idea because it'd be a group of people who've been wronged or have a concern, and you're going to fill that need. And if you can, you know, for example, for me and stay relevant, right? We focus on non brand wrecking, spam, waste and network and find leads because all our customers can't stand the automation approach that of what it's doing to their inbox. So we sell on the idea that don't do that. So the point is a lot of people are doing it, but we sell on a different idea. And that's that's where I think, you know, you're spot on. But I was just slightly massaged because I think you can't find something original. If you do, you're you're potentially a unicorn. And then that's a whole different problem of trying to find something. Whole different problem. Yeah. The, they they have a term for it in business, the unique selling
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proposition. What is your USP? Yeah. Yeah. Yeah. No. I I'm you're completely spot on on that too. So
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that makes sense. What it is. You know, if you interview enough people, and you remember all the musicians, correct, like Britney Spears and Christina Aguilera. You get places in there. It's great. Alright. Let's move forward there. You're let's fast forward a year ahead from now, and you're
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I think what I'm most proud of is that I've, I've pretty much proven to myself that I am a master multitasker in the sense of, you know, as I'm talking to you about my business, I'm doing this while I am in a doctoral program. And that in of itself takes, you know, again, not many people go and get a terminal degree that those are the top 1%. That's what we call ourselves. It's titty it's it's, it's rigorous. It's I am in a very rigorous program. And while I was doing this, you know, I'm I'm doing this business and I'm still getting clients and I'm still trying to rebrand myself. So, that's something that I'm very, very proud of. But one of the things I look forward to though is, you know, every year, and this is another tip that I would give to entrepreneurs is every year do what Carla a Harris, she wrote this book, but I forgot the name of the book. It'll it'll it'll come to me, or I can always send you the name of the book. But in any case, always do, like, an annual reevaluation. Actually, if you if you're, like, more proactive than me, then do, like, a reevaluation every 6 months in terms of, like, what's working in the business and what's not working, so that you can catch these blind spots like before the year ends and you can actually do something about it. So I would say that's another key tip, you know, always do an evaluation, be your own risk risk management, I don't know, specialist, if you will. So what I'm most so that's one thing I'm most proud of. And then the other question was, what did I accomplish? I think one of the things that I've accomplished this year is really to sit down and kind of reflect on some of the, you know, some of the, you know, some of the skills that I have not tapped into. And I think like, you know, again, for some people it may be like, well, this is cliche, but it's not because again, I used to be one of these people. I'm always on the go, go, go, go, go, go, go. But just because you're busy doesn't mean that you're being productive. Just because you're busy doesn't mean that you're doing something that you love. And so for the longest time when I first started in, in my career, I was not in the driver's seat. Someone else was driving my life. And then when I decided to, again, when I found that calling, when I decided to take matters into my own hands, I became the driver behind the seat, behind the wheel. And so, you know, it's that's something that I would, you know, that I would look back on and just say, you know what? I'm glad that I did this because then I'm not staring myself astray. I'm actually being intentional in, like, finding my own way.
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I love it. What's, what's one question I should ask you that I didn't?
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I think you asked all the questions that and, you know, that's that's what's good about podcast podcasting. It's like the conversation will go where it needs to go. I think that you asked all the questions that you need to ask me right now in this season that I am in. I think what would be interesting is is maybe, like you said, a year from now, we have that conversation and we talk about the lessons learned. Maybe that's one question that could have been asked. Like, what are some of the some of the lessons that you have learned? But the year is not over yet. And so that's why we gotta give it time. Right? Give time to time, and we can have that conversation.
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What is a lesson you've learned up to date though?
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I've I've learned that, you know what, that, the way to happiness is really to live your life the way that you want to and not really care about how other people are gonna feel about it. That's the biggest lesson that I've learned this year, you know, to just to just move to the beat of my own drum. And, you know, and just, you know, like Dale Carnegie would say, he's the one who wrote, like, how to win friends and influence people. It's like, you'll be damned if you do. You'll be damned if you don't. And that's the whole point in this entrepreneurship. Some people are not gonna get it. Some people are gonna get it. Some people are not gonna get it. And in the end, it is your business to know the difference and just to keep moving forward because this is about your life. And if you're not if if you're too busy, consume with other people's lives, like, who's living your life?
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That's right. Yeah. That's good. It's a good it's a really good way to think of it because you only get one of them, so you might as well enjoy the one you have. Everyone else's is taken.
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Yes.
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Thank you, by the way, so much for joining today. This is this is great, insightful. Absolutely. Know, though, how do people get a hold of you? And who should get a hold of you?
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Oh, I mean, who? I would say everybody.
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That's I'm a I gotta throw the flag up. You can't sell it to everybody. You gotta be selling a very specific audience. Who who can you help today? Oh, oh, oh, oh, oh, So out so definitely
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executive, you know, c suite, level executives, you know, coaches, consultants, students, because that's another thing that I do. I work directly with students too. And then health professionals, if you will. And then people can get a hold of me on all social media channels, specifically Instagram, my LinkedIn, you know, Twitter or x. And then, like, obviously, you know, check out my website so that you can understand a little bit more about my mission and why I do what I do. So
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Awesome. I love it. But give me your website address one more time, please, if you don't mind. It's www.pathwaycoachwriting
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dotcom.
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Awesome. Thank you. Thank you so much for coming on today. Thank you so much for having me. And if this is your first time that you came here and listened to this podcast, thanks for making it here, and I hope you come back. And if you've been here before, you rock. I hope you've been here lots of times. You keep coming. Tell a friend. There's a prophecy that says if you tell a friend, you will be happy and successful and have a great day. So just maybe tell a few people. Listen. We want to help a 1000000 entrepreneurs get better entrepreneurship. Learn something from today's episode. And if you can, like I said, just once again, please just do the 5 star reviews if you can on Apple and Spotify or Amazon Music and give the youtube.com @neverbeenpromoted a follow. These are super important to the community and the guests so they get more exposure. We can get the word out there to help more people. But I appreciate you listening at this point. And until we meet again, get out there and go unleash your entrepreneur. Thanks for listening.



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